3. The pandemic ridden 2021 was a tough year but the
silver line is that more new customers are shopping
online than ever before, which has boosted the e-
commerce industry.
As we enter 2022, the marketing landscape looks robust
and promising, much to the delight of small businesses.
New Year is indeed the time when consumers are already
in the holiday shopping spirit. So, marketers can plan a
good promotion to draw more customers.
4. Here are some New Year marketing
ideas that will help you boost sales.
5. Send a New Year
Email
• Sending an email is the best way to spread the
word about your New Year deals and share the
season’s greetings.
• Attract new leads and show your existing clients
that you care with this simple yet thoughtful
gesture.
• Also, start early to get the best attention of the
audience before the holiday season marketing
hits the crescendo.
6. Sweeten the deal
Offer customers a discount code or announce
free custom gifts in your email. It will indeed
make them feel special and increase their brand
loyalty.
7. Build up a buzz in social media
• Social media is definitely one place where you cannot miss out on
marketing. Moreover, it is a great time to get the conversation started.
• You can even choose New Year branding theme that complements your
brand colors to make it more interesting. It’ll also put your brand’s name
on the top of their minds fairly early so that you can start off strong in the
New Year.
8. Host Online
Fun Contests
In addition, New Year is the best time for new
beginnings. So, inspire your audience to be
creative by organizing a caption contest. It is a
proven way to generate buzz for your New
Year announcements if any. You can also
come up with hashtag promotional ideas,
which will engage the audience while
increasing brand awareness. You can
announce exciting gifts as well.
9. Go Classic
New Year’s marketing ideas need not be confined to
just online marketing. You can incorporate New Year
theme in traditional marketing as well. Decorate your
display window with a New Year’s theme to celebrate
the festive season. From banners and flags and
pennants, you can deck up the stores to make it
attention grabbing and festive. It will enhance the
anticipation of the audience about the upcoming
New Year events as well.
10. Raffles
In the month leading up to the New Year’s
celebration, you can also organize a raffle
where the lucky customer can enjoy a New
Year party sponsored by you. Set a spending
limit for the party without compromising the
basic elements like food, drinks and venue.