CREATE A CHAT-WORTHY EVENT
a little goofy
MAKE CUSTOMERS FEEL IMPORTANT
Create a fan club for your
Thank them in a personal way.
Always greet them by name.
Create a Closed Facebook group.
Mention those who mention you
in a section of your website.
BRING PEOPLE TOGETHER
Participate in community service
Host parties and other events.
Give customers a sense of
Share a need within your resale
ENGAGE IN CONVERSATION
Regularly send newsletters or blog posts.
Provide online surveys asking for customer feedback.
Ask for testimonials and reply immediately.
Get customers talking on social media.
Listen actively to what is being said and make changes if
necessary. Promote those changes.
Post a suggestion box
MAKE IT EASY TO TALK ABOUT YOU
Create an easy, memorable hashtag for
Offer “Tell-a-Friend” sales or events.
Post your social media links everywhere
and invite comments.
Set up a selfie station in your store for
Sell or giveaway items with your logo.
Genuinely build relationships.
Share personal experiences.
Build trust through honesty.
Go the extra mile.
Always remember, it’s not the
merchandise that makes the store,
it’s the customers.
YOUR CUSTOMERS ARE TALKING
Good or bad, customer reviews last forever.
Always follow a bad review with a positive
Use good reviews on your website, emails,
social media, etc. with their permission.
Create an atmosphere you can be proud of
and shoppers want to talk about.
NOW, GO OUT THERE AND