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How to build effective word-of-mouth marketing

There's no stronger form of marketing than word of mouth. It's free and it's easy. Your customers will sit up, take notice and start talking with any one of these word-of-mouth marketing ideas.

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How to build effective word-of-mouth marketing

  1. 1. HOW TO BUILD EFFECTIVE WORD-OF- MOUTH MARKETING It’s easier than you think
  2. 2. WORD-OF-MOUTH MARKETING IS… Everyday people talking to other people Happening in-person, online, over the phone, everywhere Going on right now about your store. Do you know what they’re saying?
  3. 3. See The Statistics Data from Invesp
  4. 4. SO WHAT IS THE KEY TO SUCCESSFUL WORD-OF-MOUTH MARKETING?
  5. 5. HAPPY CUSTOMERS!
  6. 6. WHERE DO HAPPY CUSTOMERS COME FROM? Excellent customer service Honesty and integrity Unique, quality merchandise Thankfulness
  7. 7. 6 IDEAS TO GET PEOPLE TALKING ABOUT YOU
  8. 8. CREATE A CHAT-WORTHY EVENT Be… fun uncommon a little goofy unafraid
  9. 9. MAKE CUSTOMERS FEEL IMPORTANT Create a fan club for your customers. Thank them in a personal way. Always greet them by name. Create a Closed Facebook group. Mention those who mention you in a section of your website.
  10. 10. BRING PEOPLE TOGETHER Participate in community service activities. Host parties and other events. Give customers a sense of “belonging.” Share a need within your resale community. Offer classes.
  11. 11. ENGAGE IN CONVERSATION Regularly send newsletters or blog posts. Provide online surveys asking for customer feedback. Ask for testimonials and reply immediately. Get customers talking on social media. Listen actively to what is being said and make changes if necessary. Promote those changes. Post a suggestion box
  12. 12. MAKE IT EASY TO TALK ABOUT YOU Create an easy, memorable hashtag for your store. Offer “Tell-a-Friend” sales or events. Post your social media links everywhere and invite comments. Set up a selfie station in your store for branded photographs. Sell or giveaway items with your logo.
  13. 13. BE YOURSELF Genuinely build relationships. Share personal experiences. Build trust through honesty. Go the extra mile. Always remember, it’s not the merchandise that makes the store, it’s the customers.
  14. 14. YOUR CUSTOMERS ARE TALKING ABOUT YOU Good or bad, customer reviews last forever. Always follow a bad review with a positive reply. Use good reviews on your website, emails, social media, etc. with their permission. Create an atmosphere you can be proud of and shoppers want to talk about.
  15. 15. NOW, GO OUT THERE AND WOW THEM! 1-888-860-8094 deb@traxia.com www.simpleconsign.com

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