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Why super bowl ads are a bargain at $5 million
1. Shaun Benderson
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Why Super Bowl Ads Are a Bargain at $5
Million
posted Aug 11, 2017, 6:33 AM by Shaun Benderson [ updated Aug 11, 2017, 6:34 AM ]
The Super Bowl is one of the most anticipated sporting events in the world.
Hashtags about the Super Bowl trend social media and over a hundred million
people watch the game, and unlike most television shows, its ads are highly
anticipated by people. This year’s Super Bowl is at a record setting price of $5
million for a 30-second ad. Yet, even for $5 million, Super Bowl commercials
are a bargain.
Image source : turner.com
Recent Super Bowls have been watched by 110 and 115 million people at a
time every year. That means that a $5 million commercial will cost between 4
and 5 cents per viewer. To put that in perspective, national network ads during
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2. WHY SUPER BOWL
ADS ARE A BARGAIN
AT $5 MILLION
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prime time shows might cost $200,000 to $500,000 for a 30-second spot and
will have a guaranteed 2 to 7 million viewers. That’s 8 to 10 cents per viewer.
That alone is evidence that Super Bowl commercials are a bargain, plus the
fact that these ads are highly anticipated, so companies are guaranteed that
they will be talked about and not only be used as a break to go to the
bathroom or get a snack. Super Bowl ads, unlike any other commercials, are
hyped up by companies using digital media campaigns. These ads generate a
lot of return beyond just the initial viewers.
Image source : ytimg.com
All things considered, the question isn’t how they can charge $5 million for a
30-second ad, but why they don’t charge more.
Hi there! Shaun Benderson here. I’m a college student from the University of
Florida. As a sports fan, I’ve always wanted to start my own sports blog. That’s what
I’m doing now. Click this here for more sports-related content.
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