Social Media: When a good thing goes bad


Published on

Published in: Business, Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media: When a good thing goes bad

  1. 1. Social Media: When a Good Thing Goes Bad
  2. 2. Revolution?
  3. 4. Movable Press + Printing Press 1439
  4. 5. Telephone 1876
  5. 6. Motion Pictures 1927
  6. 7. Television 1954
  7. 8. Server Room 1999
  8. 9. WWW 2009
  9. 10. Old Way vs. New Way
  10. 14. Movable Press + Printing Press Telephone Motion Pictures Television
  11. 15. Cases
  12. 17. 8:39pm E
  13. 18. How To Triple Your Twitter Followers Overnight: Call The President A Liar Presidential Heckler Takes His Site Down Obama Heckler Rep. Joe Wilson Already Has Facebook Fans Rob Miller raises $700k online in 24hrs off of his opponent, Rep. Wilson's "You lie" comment. Stunning. Predict $1M by tomorrow night. RT @CongJoeWilson: Posted a video response on YouTube. Please watch and pass on. Thank you for standing with me. #TCOT   RT @CongJoeWilson: Over 8,500 Americans are standing with me against the liberal attacks. Join them at   New Joe 'You lie!' Wilson video: He explains his outburst, seeks $$$: South Carolina Republi.. #politics #tcot #p2   Rep. Wilson’s ‘you lie’ brings him notoriety: With just two words, Rep. Joe Wilson (R-S.C.) has gotten his 15 mi..   Via @LATimesTOT: Joe Wilson explains "You lie!" outburst, seeks money | Cash flows to his 2010 foe His name has been the top trending topic on Twitter going on its second day now
  14. 21. For SEC, tech-savvy fans might be biggest threats to media exclusivity The SEC, one of college sports' biggest, richest, most prominent conferences, earlier this month sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits on reporters and how much audio, video and "real-time" blogging they can do at games, practices and news conferences. But even more interesting is that the policy also includes rules for fans in the stands. No updating Twitter feeds. No taking photos with phones and posting them on Facebook or Flickr. No taking videos and putting them on YouTube. A conference spokesman said this policy was meant to try to keep as many eyeballs as possible on ESPN and CBS — which are paying the SEC $3 billion for the broadcast rights to the conference's games over the next 15 years — and also on the SEC Digital Network — the conference's own entity that's scheduled to debut on later this month. Many are saying this makes the bosses of the SEC look like fuddy-duddy technophobes — that they don't "get" new media. August 16, 2009
  15. 22. SEC Football Ready to Sack Social Media Social Media Banned from College Stadiums   Is It Really Illegal to Tweet a College Game? SEC to Ban Social Media at Games: 4th and Dumb SEC football policy too restrictive on new media SEC Bans Social Media; Fears Future Media Abilities A laughable SEC football media policy on fans talking about football games… Tweet this: Social media has the SEC & its TV partners afraid of you SEC's New Fan and Media Policy Provokes Confusion, Outrage August 17, 2009
  16. 23. August 18, 2009 Common Sense Wins: Social Media to Be Allowed at SEC Games "I see social media as a way that our fans can be engaged and share the positive word of what goes on in our universities and our stadiums. We talk about the environment around our games and that it’s an experience, not just a football game. I think if we have fans in our stands that tweet, and enter Facebook entries, and a take pictures and show everyone having a great time whether it’s tailgating or the scenery around stadium - I think that’s a positive that we can use to get the word out about the atmosphere of our ball games.“ Charles Bloom - SEC Associate Commissioner of Media Relations
  17. 24. John Mackey Oped: The Whole Foods Alternative to ObamaCare "The problem with socialism is that eventually you run out of other people's money." — Margaret Thatcher August 11, 2009
  18. 25. Whole Foods Backlash: Bloggers Outraged Over CEO's Anti-'ObamaCare ‘ Whole Foods Devotees Lash Out at CEO Wall Street Journal Op-Ed Prompts Whole Foods Boycotts Healthcare Op-Ed From Whole Foods CEO Rattles Customer Base Whole Foods furor over Mackey op-ed grows Mackey's Op-Ed Tarnishes Whole Foods Brand Image James P. Hoffa: A Message from Whole Foods: Let Them Eat Cake Whole Foods is in a whole lot of trouble Whole Foods' rotten core Liberal Whole Foods Fans Feel Betrayed
  19. 28. Ideas
  20. 29. Marc A. Ross [email_address] Blog @ Advocacy 2.0 Twitter @marcaross @microadvocacy