This document discusses a startup called Talk2Legends that aims to connect sports fans with retired athletes through voice, text, and video interactions. It notes that many retired professional athletes struggle financially after retirement. Talk2Legends sees an opportunity to help athletes generate income from fan interactions while giving fans more access. The document outlines the business model, target markets, competitors, and provides financial projections showing strong potential revenue from the platform.

3. ATHLETES
Emerging
Exposure
Current with Charity
Raise $ for Charity
Retired & Broke
Replace Lost Income
FANS
Avid Fans
Shortage of Athlete
Interaction

4. *
70%
Retired Pro
Athletes
are broke
60% of NBA players file for
bankruptcy within 5 years of
retirement
MLB players file for bankruptcy
4x more often than the national
average (1%)
78% of NFL players file for
bankruptcy within 5 years of
retirement
3,071
NBA
Alumni
*
*
Bankrupt Athletes
15,216
MLB
Alumni
12,000
NFL
Alumni
=
=
=
1,842
608
9,360
11,810

5. FANS DESPERATELY WANT TO CONNECT WITH ATHLETES
but there’s a shortage of opportunities.
Lebron James
Year : 2013
!
Year:!2014!
Louisville Football
Autograph Signing
Twitter Followers: 9704778
Mentions: 29400000
Personal Tweets: 919
Response Rate: 0.003%
Louisville Football
Waiting time: 3 hours
Time spent with athlete: < 1
minute
Chances of getting hit by lightning: 0.002%

7. TALK2LEGENDS IS A WEB-BASED COMMUNICATION PLATFORM
That connects sports fans and sports legends through voice, text, and video interaction.

8. =
Market Size
İn U.S
Fans Attending a Sport-Specific Event Monthly
Total Addressable Market
=
=
=
22.14m
10.46m
$725
$7.544B
Fans Engaging in Experiential Interactions
TOTAL Population of Avid Fans
Avid Fan Average Spend on Sports Annually
47.3%

9. COMPETITORS
Text Message
Video Chat
In-Person Experiences
Pre-recorded messages
Pricing Tier C:
$10/Minute
Tier A:
$100/Video
Tier A:
$4/Voicemail
$15/min
$4/text
Celebrities 416 340 49

10. Business
Model
and
revenues.
Revenue Split
70% 30%
One Athlete $44,100
Athlete’s Annual Revenue
$17,640
t2L Annual Revenue
5000 Athletes $220,500,000
Athlete’s Annual Revenue
$88,200,000
t2L Annual Revenue
With Only:
5 Chat Hrs / Mo + 100 Texts
(@ $15 / Min, @ $4 per Text)

11. GO TO MARKET
That connects sports fans and sports legends through voice, text. and video interaction.
3 Months
6 Months 12 Months
Expand focus to
include current
athletes
Enter the
entertainment
Enter the music industry (actors)
industry
(musicians)
TRACTION
Commitment from Clear Channel to
beta test the prototype with their
sports & music fans
Continued meetings with AZ
Diamondbacks CEO &
VP of Communications
Early conversations with Fiesta Bowl
President & request to view
prototype

12. Zach Hilton Gene Chuang Scott Hopeck
Ryan Hermansky
Founder, CEO

13. Advertising &
Marketing -400k
In Startup Capital
Product & Platform
Development MVP -$200k
Salaries (Executives,
Sales & Office) -$225k
Website Maintenance -
$40k
Office Expenses -$60k
Licensing -$75k

14. Acquisition
Time Warner
Worlds 3rd largest TV network & entertainment company
Operating income $6.605 billion
Total assets $67.994 billion
ESPN
80% owned by Disney network
Global cable & satellite channel
Current Web, radio, cable and satellite platforms currently in
use
MLBAM
Major League Baseball Online Marketing
represents all 30 MLB teams online presence
Current value at $6 Billion