Why super bowl ads are a bargain at $5 million
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Why Super Bowl Ads Are a Bargain at $5
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posted Aug 11, 2017, 6:33 AM by Shaun Benderson [ updated Aug 11, 2017, 6:34 AM ]
The Super Bowl is one of the most anticipated sporting events in the world.
Hashtags about the Super Bowl trend social media and over a hundred million
people watch the game, and unlike most television shows, its ads are highly
anticipated by people. This year’s Super Bowl is at a record setting price of $5
million for a 30-second ad. Yet, even for $5 million, Super Bowl commercials
are a bargain.
Image source : turner.com
Recent Super Bowls have been watched by 110 and 115 million people at a
time every year. That means that a $5 million commercial will cost between 4
and 5 cents per viewer. To put that in perspective, national network ads during
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Sorry, but for copyright reasons we do not allow the content o.docx
Sorry, but for copyright reasons we do not allow the content of this site to be printed.
All rights reserved. No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about.
MLB SWOT Analysis
Major League Baseball faces both strengths and weaknesses. While it has massively popular global brands and teams, varied champions, and growing revenue, it also struggles with losing fans, lengthy game times, and lack of star player promotion. However, MLB can capitalize on opportunities to attract new fans by speeding up games with technology, promoting stars more effectively on social media, and embracing platforms that engage younger audiences. Threats include declining attendance, the rising NBA's social media dominance, and increased scrutiny of umpiring errors.
NFL Lockout
An NFL lockout would negatively impact many corporate interests that are intrinsically tied to the league through sponsorships, broadcasting rights, and other business relationships. Broadcasters, fantasy sports sites, beer companies, casinos, licensed merchandise producers, and cities/states that host NFL teams would all stand to lose significant revenue if games are cancelled. However, other professional leagues like the NCAA, MLB, NBA and NHL as well as soccer may benefit from NFL fans and advertising dollars shifting to those sports in the short term.
Media Guide
Todd "Bubba" Horwitz hosts The Bubba Show, a daily radio show reaching over 50,000 listeners that focuses on financial markets and economics. Bubba has over 30 years of experience as an options trader. He is also a regular contributor to major news networks like Fox and CNBC. The Bubba Show educates average investors and features perspectives not found in mainstream media. It also includes interviews with experts from finance and other fields. Additionally, Bubba hosts The Sporting Edge on weekends which discusses betting on sports from a professional perspective and makes picks for football, basketball and other sports.
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On episode 201 of the Digital and Social Media Sports Podcast, Neil chatted with Joe Pinchin, Manager of Digital Content for the Chicago Bulls.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Get Advertising Smart - Super Bowl VIII
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
Get Advertising Smart - Superbowl VIII
The Super Bowl LIII took place on February 3rd and was won by the New England Patriots over the Los Angeles Rams. Viewership was the lowest since 2009 with 98 million viewers tuning in. Despite this, 30-second advertising spots were sold for $5 million each due to the widespread marketing campaigns surrounding the event. Many advertisers focused on humor, entertainment, championing women, and invoking nostalgia to appeal to viewers. A number of ads addressed contemporary issues like the future of artificial intelligence. Expensify's ad featuring 2 Chainz and Adam Scott that promoted the brand's message was considered the most original and memorable by some analyses.
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Venables Bell & Partners’ 5th annual Super Bowl study predicts 2014 will be the most exciting game for advertisers in history. In talking to 1,000 Americans, VB&P discovered that the momentum around Super Bowl ads is growing furiously–a trend fueled by viewers’ social networks.
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Get Advertising Smart - Super Bowl LI
This year's Super Bowl saw a host of big-name brands competing to earn the attention of 111.3 million football fans. We look at some of the strategies brands used to stand out.
T2 l tw 10 min 10.2 pdf
This document discusses a startup called Talk2Legends that aims to connect sports fans with retired athletes through voice, text, and video interactions. It notes that many retired professional athletes struggle financially after retirement. Talk2Legends sees an opportunity to help athletes generate income from fan interactions while giving fans more access. The document outlines the business model, target markets, competitors, and provides financial projections showing strong potential revenue from the platform.
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This document discusses the rise of social media and how it has impacted various industries and events. It describes how Rep. Joe Wilson gained notoriety for yelling "You lie!" at President Obama's speech and used social media to raise money. It also discusses how the SEC initially banned social media at football games due to concerns over losing viewership to other media platforms, but later reversed this policy after significant backlash. Additionally, it talks about the controversy surrounding the Whole Foods CEO writing an op-ed criticizing the healthcare plan under consideration.
How Brands Can Score Big with the Super Bowl by Tatiana Rocha
The Super Bowl is known not only for the big game but also as a major opportunity for brands to debut big-budget TV ads. This year, brands expanded their marketing efforts beyond just TV ads by releasing teasers online in advance, partnering with influencers to promote their ads, and experimenting with odd humor and new social media platforms. Standout ads that generated buzz both during and after the game included spots from Pokemon, Hyundai, and Mountain Dew's strange #puppymonkeybaby ad. The Super Bowl remains a prime opportunity for brands to engage consumers through creative advertising.
Sorry, but for copyright reasons we do not allow the content o.docx
Sorry, but for copyright reasons we do not allow the content of this site to be printed.
All rights reserved. No part of the content on this site may be reproduced, printed, stored in a retrieval system, or transmitted,
in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written
permission of Kaplan Publishing.
Page 1 of 1
2/11/2015http://kfknowledgebank.kaplan.co.uk/KFKB/Wiki%20Pages/Expected%20...
33l OCTOBER 2007 l International Journal of Sports Marketing & Sponsorship
CASE
STUDY
Super Bowl: a case study of buzz marketing
Keywords
Super Bowl
event marketing
internet advertising
buzz marketing
word of mouth
advertising tools
Executive summary
When it comes to American football, the Super Bowl is
the premier game of the National Football League
(NFL) in the United States. The Super Bowl is
annually the nation’s highest-rated TV programme and
the most watched single-day sporting event. A great
deal of excitement revolves around the game, the half-
time show and the advertisements. The game tends to
have high Nielsen television ratings and on average
80–90 million Americans are tuned into the Super
Bowl at any given moment (Associated Press, 2007).
With consumers more broadband- and wireless-
connected, Super Bowl has become an entertainment
and social extravaganza in its own right, and has
emerged as ‘must watch’ television.
But what happens when the few TV programmes
that traditionally attracted millions of people fall prey
to competition? Despite the hype surrounding the
2006 Winter Olympics, the Games proved no match
for television’s gold medal-winning American Idol.
Given that the sporting environment is moving in
Abstract
In the US, the Super Bowl is annually the nation’s
highest-rated TV programme and the most watched
single-day sporting event. But could the Super Bowl,
like other sporting events that traditionally attracted
millions of people, fall prey to competition? This case
study argues that despite the increasing fragmentation
of viewing audiences, Super Bowl is an event in itself.
The case describes the marketing and social
environment encompassing the Super Bowl, and
addresses the metamorphosis that has helped it
maintain its competitive edge. The study concludes
with a discussion of buzz marketing as a complete
solution for maintaining competitiveness in today’s
sporting environment.
Iris Mohr
Associate Professor, Marketing Department, Tobin College of Business
St John’s University, 8000 Utopia Parkways, Jamaica, NY 11439, US
Tel: +1 718 990 7307
Email: [email protected]
Peer reviewed
34 International Journal of Sports Marketing & Sponsorship l OCTOBER 2007 l
CA
SE
ST
UD
Y
Super Bowl: a case study of buzz marketing
unexpected directions, is it possible that the American
Idol phenomenon could happen to Super Bowl? This
case argues that unlike the Olympics, Super Bowl is
not only about competition between TV networks, the
game itself or about.
MLB SWOT Analysis
Major League Baseball faces both strengths and weaknesses. While it has massively popular global brands and teams, varied champions, and growing revenue, it also struggles with losing fans, lengthy game times, and lack of star player promotion. However, MLB can capitalize on opportunities to attract new fans by speeding up games with technology, promoting stars more effectively on social media, and embracing platforms that engage younger audiences. Threats include declining attendance, the rising NBA's social media dominance, and increased scrutiny of umpiring errors.
NFL Lockout
An NFL lockout would negatively impact many corporate interests that are intrinsically tied to the league through sponsorships, broadcasting rights, and other business relationships. Broadcasters, fantasy sports sites, beer companies, casinos, licensed merchandise producers, and cities/states that host NFL teams would all stand to lose significant revenue if games are cancelled. However, other professional leagues like the NCAA, MLB, NBA and NHL as well as soccer may benefit from NFL fans and advertising dollars shifting to those sports in the short term.
Media Guide
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Episode 201 Snippets: Joe Pinchin of the Chicago Bulls
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Get Advertising Smart - Super Bowl VIII
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
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https://sites.google.com/site/shaunbenderson/blog/must-do-exercise-drills-for-football
Must do exercise drills for football
Must-Do Exercise Drills For Football https://sites.google.com/site/shaunbenderson/blog/must-do-exercise-drills-for-football
Does dota 2 deserve a spot on espn
In July 2014, many ESPN viewers were treated to something new. The channel broadcasted the biggest DOTA 2 tournament dubbed The International. DOTA 2 is a video game.
http://shaunbenderson.blogspot.com/2018/04/does-dota-2-deserve-spot-on-espn.html
Get fit, play lacrosse shaun benderson
This article discusses the physical and mental benefits of playing lacrosse. It notes that lacrosse is a very active sport that helps players burn calories and fat by running around a large field for extended periods of time. This boosts endurance and cardiovascular health. Lacrosse also improves motor skills through actions like catching and throwing a ball with a stick. Finally, the article states lacrosse challenges players mentally by requiring focus over long periods and using strategy, benefiting mental health.
New blood: The best young quarterbacks today
This document summarizes two young quarterbacks in the NFL that are poised to take over the league in the coming years. It discusses Carson Wentz of the Philadelphia Eagles, who at age 25 has become an MVP candidate after leading the Eagles to a strong start before getting injured. It also discusses Jared Goff of the Los Angeles Rams, who struggled as a rookie but has shown vast improvement in his second season in accuracy and football IQ. Both Wentz and Goff were top picks in the 2016 NFL draft and will be linked throughout their careers.
Blast off: How the Houston Astros won their first World Series
The Houston Astros won their first World Series in 2017 against expectations. They acquired players like Brian McCann and Justin Verlander in the offseason and had homegrown talent like Dallas Keuchel, Jose Altuve, and George Springer. The Astros had one of the best records in baseball at 101 wins but had to grind through tough seven-game series against the Red Sox, Yankees, and Dodgers to take their first championship.
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Blast off: How the Houston Astros won their first World Series
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The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
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However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
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Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Netherlands vs Austria Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
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As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
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Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
Psaroudakis: Family and Football – The Psaroudakis Success Story
Psaroudakis, a name that resonates with football fans around the globe, is a testament to the powerful synergy between familial support and individual passion. Born on March 10, 1992, in the historic city of Heraklion, Crete, Psaroudakis’ journey to international football stardom is a compelling narrative of dedication, perseverance, and unwavering family support. His story not only highlights his athletic prowess but also underscores the crucial role his family played in shaping his career and character.
Psaroudakis’ early life in Heraklion was deeply influenced by a supportive and nurturing family environment. His father, a former semi-professional footballer, recognized Psaroudakis’ potential from an early age. Acting as his first coach, his father’s guidance was instrumental in igniting Psaroudakis’ passion for football. This paternal influence instilled in him a strong work ethic and fundamental skills that would become the foundation of his future success. His mother, a dedicated homemaker, provided a stable and nurturing environment, ensuring that Psaroudakis could pursue his dreams without any hindrances.
From a young age, Psaroudakis showed an innate talent for football. Growing up in Heraklion, he spent countless hours playing football in local parks and streets with friends and family. His natural ability was evident even in these informal settings, and his enthusiasm for the game was infectious. By the age of five, Psaroudakis had joined a local youth football club, where his skills began to flourish. His father’s role as his first coach during these formative years was crucial, as he emphasized not only technical skills but also the importance of discipline and teamwork.
The transition from playing in local parks to joining a structured football environment marked a significant step in Psaroudakis’ journey. At the age of ten, he joined the youth academy of OFI Crete, one of Greece’s most esteemed football clubs. This move marked the beginning of a more rigorous and professional approach to his training. The academy environment was demanding, focusing on honing technical abilities and instilling values of sportsmanship and dedication. Psaroudakis’ dedication to his craft was evident as he quickly rose through the ranks, becoming a standout player in the youth teams.
The support of Psaroudakis’ family was unwavering during this critical period. His father continued to be a source of guidance and mentorship, while his mother ensured that he had everything he needed to succeed. Their collective efforts created a balanced environment where Psaroudakis could focus entirely on his development as a footballer. This familial support was not just about providing the basics; it was about creating an environment where Psaroudakis felt encouraged and motivated to pursue his dreams relentlessly.
As Psaroudakis transitioned from the youth academy to professional football, the challenges became more significant.
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Why super bowl ads are a bargain at $5 million
- 1. Shaun Benderson HOME ABOUT BLOG DIRK NOWITZKI: TWENTY SEASONS OF GREATNESS AND COUNTING DO YOU REMEMBER 'THE SHOT'? GET FIT, PLAY LACROSSE IS LEBRON JAMES SURE TO LEAVE CLEVELAND THIS NBA OFFSEASON? MUST-DO EXERCISE DRILLS FOR FOOTBALL NBA PLAYERS WITH THE MOST NUMBER OF RINGS NEED FOR SPIETH: WHY JORDAN SPIETH IS MORE THAN JUST PAR FOR THE COURSE NOTABLE NBA PLAYERS WITH INJURIES THE COMPLETELY AFFECTED THEIR GAME ORIGINS: HOW ‘HOODIE MELO’ CAME TO BE ROY JONES JR.’S CASE FOR P4P G.O.A.T Blog > Why Super Bowl Ads Are a Bargain at $5 Million posted Aug 11, 2017, 6:33 AM by Shaun Benderson [ updated Aug 11, 2017, 6:34 AM ] The Super Bowl is one of the most anticipated sporting events in the world. Hashtags about the Super Bowl trend social media and over a hundred million people watch the game, and unlike most television shows, its ads are highly anticipated by people. This year’s Super Bowl is at a record setting price of $5 million for a 30-second ad. Yet, even for $5 million, Super Bowl commercials are a bargain. Image source : turner.com Recent Super Bowls have been watched by 110 and 115 million people at a time every year. That means that a $5 million commercial will cost between 4 and 5 cents per viewer. To put that in perspective, national network ads during Search this site
- 2. WHY SUPER BOWL ADS ARE A BARGAIN AT $5 MILLION CONTACT SITEMAP SOCIAL LINKS TWITTER BEHANCE WORDPRESS YOUTUBE FLICKR prime time shows might cost $200,000 to $500,000 for a 30-second spot and will have a guaranteed 2 to 7 million viewers. That’s 8 to 10 cents per viewer. That alone is evidence that Super Bowl commercials are a bargain, plus the fact that these ads are highly anticipated, so companies are guaranteed that they will be talked about and not only be used as a break to go to the bathroom or get a snack. Super Bowl ads, unlike any other commercials, are hyped up by companies using digital media campaigns. These ads generate a lot of return beyond just the initial viewers. Image source : ytimg.com All things considered, the question isn’t how they can charge $5 million for a 30-second ad, but why they don’t charge more. Hi there! Shaun Benderson here. I’m a college student from the University of Florida. As a sports fan, I’ve always wanted to start my own sports blog. That’s what I’m doing now. Click this here for more sports-related content. Sign in | Recent Site Activity | Report Abuse | Print Page | Powered By Google Sites Comments You do not have permission to add comments.