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Why Super Bowl Ads Are a
Bargain at $5 Million
posted Aug 11, 2017, 6:33 AM by Shaun Benderson [
updated Aug 11, 2017, 6:34 AM ]
The Super Bowl is one of the most anticipated
sporting events in the world. Hashtags about the
Super Bowl trend social media and over a
hundred million people watch the game, and
unlike most television shows, its ads are highly
anticipated by people. This year’s Super Bowl is at
a record setting price of $5 million for a 30-second
ad. Yet, even for $5 million, Super Bowl
commercials are a bargain.
Image source : turner.com
Recent Super Bowls have been watched by 110
and 115 million people at a time every year. That
means that a $5 million commercial will cost
between 4 and 5 cents per viewer. To put that in
perspective, national network ads during prime
time shows might cost $200,000 to $500,000 for a
30-second spot and will have a guaranteed 2 to 7
million viewers. That’s 8 to 10 cents per viewer.
That alone is evidence that Super Bowl
commercials are a bargain, plus the fact that
Search this site](https://image.slidesharecdn.com/whysuperbowladsareabargainat5million-180329052305/85/Why-Super-Bowl-Ads-Are-a-Bargain-at-5-Million-1-320.jpg)
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Why Super Bowl Ads Are a Bargain at $5 Million
- 1. Shaun Benderson HOME ABOUT BLOG DIRK NOWITZKI: TWENTY SEASONS OF GREATNESS AND COUNTING DO YOU REMEMBER 'THE SHOT'? GET FIT, PLAY LACROSSE NBA PLAYERS WITH THE MOST NUMBER OF RINGS NEED FOR SPIETH: WHY JORDAN SPIETH IS MORE THAN JUST PAR FOR THE COURSE ORIGINS: HOW ‘HOODIE MELO’ CAME TO BE ROY JONES JR.’S CASE FOR P4P G.O.A.T WHY SUPER BOWL ADS ARE A BARGAIN AT $5 MILLION CONTACT SITEMAP SOCIAL LINKS TWITTER BEHANCE WORDPRESS YOUTUBE FLICKR Blog > Why Super Bowl Ads Are a Bargain at $5 Million posted Aug 11, 2017, 6:33 AM by Shaun Benderson [ updated Aug 11, 2017, 6:34 AM ] The Super Bowl is one of the most anticipated sporting events in the world. Hashtags about the Super Bowl trend social media and over a hundred million people watch the game, and unlike most television shows, its ads are highly anticipated by people. This year’s Super Bowl is at a record setting price of $5 million for a 30-second ad. Yet, even for $5 million, Super Bowl commercials are a bargain. Image source : turner.com Recent Super Bowls have been watched by 110 and 115 million people at a time every year. That means that a $5 million commercial will cost between 4 and 5 cents per viewer. To put that in perspective, national network ads during prime time shows might cost $200,000 to $500,000 for a 30-second spot and will have a guaranteed 2 to 7 million viewers. That’s 8 to 10 cents per viewer. That alone is evidence that Super Bowl commercials are a bargain, plus the fact that Search this site
- 2. these ads are highly anticipated, so companies are guaranteed that they will be talked about and not only be used as a break to go to the bathroom or get a snack. Super Bowl ads, unlike any other commercials, are hyped up by companies using digital media campaigns. These ads generate a lot of return beyond just the initial viewers. Image source : ytimg.com All things considered, the question isn’t how they can charge $5 million for a 30-second ad, but why they don’t charge more. Hi there! Shaun Benderson here. I’m a college student from the University of Florida. As a sports fan, I’ve always wanted to start my own sports blog. That’s what I’m doing now. Click this here for more sports-related content. Sign in | Recent Site Activity | Report Abuse | Print Page | Powered By Google Sites Comments You do not have permission to add comments.