GST 5083 MASHAWEER CASE STUDY

1. MASHAWEER

2. QUESTION 1
 Application that described in this case is
centralized application that manage by Orders
(placement, editing, pricing, review, tracking
and reports); Routes management and
optimization; clients (management, reports,
discounts); packages tracking; contracts; call
center; satellite offices; representatives; cash
transactions and expenses tracking for
representatives and satellite offices; asset
tracking of vehicles, PDAs and mobile printers;
and management report.

3. QUESTION 2
Benefits from equipping their riders with PDAs are;
 PDAs makes the system easy to manage where it takes six
important elements that consists of
 Order item progress tracking
 Collection of order fees and other costs against a printed
invoice
 Package handling ( barcode scanning and destinations)
 Messaging
 Cash and expenses tracking
 Synchronizing data periodically and at the beginning of each
shift
 PDAs makes Mashaweer easy to penetrate the market
aggressively
 Facilitate working conditions and reduce costs
 Easy to monitor the GPS tracking

4. QUESTION 3
Yes, it is a good decision made by Mashaweer to expand the
business to Cairo because the company activities are suites
with the environment and fulfil the market demand in Cairo.
As a strong courier company that using advance technology,
it is hard for the other competitor to compete with them in
terms of;
 Database of thousand of loyal clients
 Self-investment is manageable
 Highly qualified and carefully selected riders due to the high
salaries compared to the delivery sector in Egypt
 Various revenue stream
 Being owner of IT company Innov8 fosters technology
integration in Mashaweer
 The other company struggling because Mashaweer have
enough equipment and software that are use fulfil the
customers’ needs.

5. QUESTION 4
 Yes. It is because this company can consider
as a market leader that used web-based portal
that served from a cloud-hosted server. The
other courier company cannot compete with
them it terms of technology that they use,
delivery charge, and their punctuality.

6. QUESTION 5
 Yes. The competition between Mashaweer and
Wassaly will be aggressive in future because
Wassaly is the courier company that adapt
flexibility based on customers’ needs and
requests from time to time. For sure, the
market will split into two because of the market
trend and also they will be based on the
courier daily routine (whether they deliver on
the same day or the next day).