Managing Director / CEO Bryan Carr's Presentation from the November 18th November 2014.

1. 1
SmartTrans
Holdings
Limited
–
October
2014
1
SmartTrans
Holdings
Limited
(ASX:
SMA)
Bryan
Carr
–
Managing
Director
&
CEO
AGM
2014
18
November
2014

2. SmartTrans
Holdings
Limited
–
October
2014
2
SmartTrans’
three
established
businesses
China
mobile
&
online
payments
pla@orm
• Allows
companies
to
transact
and
process
payments
in
China
• SMA
also
sells
its
own
mobile
content
through
payments
pla@orm
• Mobile
payments
preferred
payment
method
for
Chinese
consumers
MarkeEng
&
Sales
of
Mobile
Phone
ApplicaEons
(Apps)
• SMA
sells
its
own
and
third
party
Apps
directly
to
mobile
subscribers
• Receives
a
royalty,
and
also
revenue
through
exisEng
billing
pla@orms
• A
large
(over
US$2.9
billion*)
and
growing
market
in
China
Mobile
&
online
LogisEcs
soQware
provider
in
Australia
• LogisEcs
soQware
to
opEmise
goods
delivery
• Recurring
revenue
from
long
term
contracts
–
typically
3-­‐5
years
• Australian
focus
–
opportunity
to
integrate
with
mobile
payments
pla@orm
in
China
1.
2.
3.
*Source:
hJp://www.pocketgamer.biz/asia/data-­‐and-­‐research/58833/18-­‐key-­‐trends-­‐from-­‐the-­‐chinese-­‐mobile-­‐games-­‐market/

3. 3
SmartTrans
Holdings
Limited
–
October
2014
2014
Financial
Year
Achievements
• 2014
has
been
a
transformaUve
year
for
SmartTrans
• Divestment
of
non-­‐core
assets
(exploraUon
tenements)
to
focus
on
core
business
divisions
• Reduced
company
cost
base
and
overheads
-­‐
$600,000
in
ongoing
costs
taken
out
of
the
business
• Solid
and
growing
revenues
in
China
and
Australia
–
Up
90%
for
the
year
• Significant
increase
in
China/Hong
Kong
Revenue
• New
billing
agreements
in
China
providing
access
to
ALL
mobile
phone
subscribers
in
China
• New
products
and
services
launched
in
China
• Blue-­‐chip
client
list
for
mobile
and
web
logisUcs
sobware
business
in
Australia
with
solid
recurring
revenue

4. 4
SmartTrans
Holdings
Limited
–
October
2014
Mobile
&
online
payments
pla@orm
–
China
Market
PAYMENTS
DISTRIBUTION
Brand
sites
Celebrity
Endorsement
Influencer
Outreach
Blogger
Reviews
WeChat
Targeted
Media
Ads
Social
Media
Ads
Email
Direct
MarkeUng
Uprising
Social
Media
UGC
Mobile
MarkeUng
China
Forums
Baidu
RenRen
Kaixin
Weibo
Youku
Product
Review
sites
Tencent
Qihoo
360

5. 5
SmartTrans
Holdings
Limited
–
October
2014
Smartphone
use
and
export
growing
rapidly
in
China
Source:
www.theguardian.com/technology/2014/jan/13/smartphone-­‐explosion-­‐2014-­‐india-­‐us-­‐china-­‐firefoxos-­‐android
Shipments
of
smartphones
in
China
from
2010
to
2015
7210
15210
25857
2010
2012
2014
Source:
Publically
available
data
of
iResearch
3550
11250
20153
40000
30000
20000
10000
2011
2013
2015
Shipments
of
smartphones
by
(10,000)
Growth
rate
103.1%
56.0%
35.2%
32.5%
28.3%

6. 6
SmartTrans
Holdings
Limited
–
October
2014
Mobile
payments
growing
rapidly
in
China
0""
50,000""
100,000""
150,000""
200,000""
250,000""
300,000""
Jul+14" Aug+14" Sep+14" Oct+14"
SmartTrans)User)Billings)
User
billings
are
increasing
every
month
–
250,000
in
October
2014

7. 7
SmartTrans
Holdings
Limited
–
October
2014
China’s
Mobile
Game
App
Market
• SMA
markets
mobile
game
apps
to
customers
through
social
media
plalorms
and
distribuUon
partners
in
China
• SMA
licences
and
sells
mobile
game
apps
developed
by
China’s
mobile
game
developers
• SMA
can
market
to
a
large
number
of
mobile
game
users
in
China
via
exisUng
billing
agreements
• SMA’s
embedded
billing
plalorm
in
game
apps
also
provides
addiUonal
revenue
streams
Mobile
subscriber
purchases
an
App
for
which
SMA
receives
a
royalty
• SMA
also
processes
payment
for
third
party
App
sellers
through
its
exisUng
mobile
payments
plalorm
–
another
source
of
revenue

8. 8
SmartTrans
Holdings
Limited
–
October
2014
LogisEcs
soQware
business
Client
LogisEcs
OperaEon
Centre
SMA
distribuEon
pla@orm
sends
informaEon
to
drivers
Delivery
informaEon
sent
to
handheld
devices
Driver
informaEon
monitored
through
logisEcs
pla@orm
• SMA
logisUcs
sobware
used
by
blue
chip
companies
to
opUmise
goods
delivery
and
reduce
logisUcs
costs
• Electronic
Proof-­‐of-­‐Delivery,
bar
code
&
signature
record
keeping,
cash
reconciliaUon
systems
• Typically
3-­‐5
year
contracts
with
circa
50%
of
contract
value
billed
in
first
year
–
very
high
customer
retenUon
• Strong
recurring
revenue
streams
with
good
margins
• Pursuing
expansion
in
Australia
and
China
+
integraUon
with
billings
plalorm

9. 9
SmartTrans
Holdings
Limited
–
October
2014
In
Summary
3.
Growth
in
logisEcs
business
in
Australia
and
China
will
strengthen
recurring
revenue
base
1.
ConEnuing
uptake
by
third
parEes
of
SMA’s
mobile
payments
pla@orm
is
a
key
growth
driver
2.
MarkeEng
and
sales
of
Mobile
Game
Apps
in
China
market
represents
a
significant
opportunity
for
SMA
Three
businesses
now
well
established
and
ready
to
deliver
strong
revenue
growth

10. 10
SmartTrans
Holdings
Limited
–
October
2014
This
document
does
not,
and
does
not
purport
to,
address
any
or
all
issues
which
are
or
may
be
material
or
of
interest
to
the
Recipient
in
connecUon
with
its
own
due
diligence
review
of
the
Company,
the
Business
or
otherwise.
The
Recipient
may
not,
and
by
receiving
this
document
the
Recipient
acknowledges
that
it
is
not
enUtled
to
and
agrees
not
to,
rely
on
any
part
of
this
document
(whether
as
to
a
maJer
of
fact,
forecast,
opinion
or
belief)
for
any
purpose
whatsoever.
Certain
statements
in
this
document
relate
to
the
future.
These
forward
looking
statements
involve
known
and
unknown
risks,
uncertainUes,
assumpUons
and
other
important
factors
that
could
cause
the
actual
results,
performance
or
achievements
of
the
Company
and
the
Business
to
be
materially
different
from
future
results,
performance
or
achievements
expressed
or
implied
by
such
statements.
Such
forward
looking
statements
are
based
on
numerous
assumpUons
regarding
present
and
future
business
strategies
and
the
environment
in
which
the
Company
will
operate
in
the
future.
No
representaUon,
assurance
or
guarantee
is
given
that
the
occurrence
of
the
events
expressed
or
implied
in
any
forward
looking
statements
in
this
document
will
actually
occur.
The
forward
looking
statements
in
this
document
reflect
views
held
only
at
the
date
of
this
document.
Past
performance
informaUon
given
in
this
document
is
given
for
illustraUve
purposes
only
and
should
not
be
relied
upon
as
(and
is
not)
an
indicaUon
of
future
performance.
By
accepUng
this
document,
the
Recipient
agrees
that
it
will
make
and
rely
solely
upon
its
own
due
diligence
invesUgaUons
and
enquiries
and
will
not
in
any
way
rely
upon
any
of
the
informaUon
in
this
document
or
use
this
document
for
any
purpose
other
than
as
informaUon
to
assist
the
Recipient
and
its
advisers
to
undertake
its
own
due
diligence
invesUgaUons
and
enquiries.
None
of
the
statements,
opinions,
projecUons,
forecasts
or
other
forward-­‐looking
informaUon
contained
in
this
document
have
been
independently
verified
and
no
commitment,
representaUon
or
warranty,
express
or
implied,
is
made
in
relaUon
to
their
accuracy,
reasonableness
or
completeness.
Furthermore,
where
statements
in
this
document
are
taken
from
or
aJributed
to
sources
created
by
third
parUes,
the
Recipient
should
have
regard
to
those
sources
and
rely
on
its
own
enquiries.
SmartTrans
has
prepared
this
document
based
on
informaUon
available
to
it
at
the
Ume
of
preparaUon
and
subject
to
the
qualificaUons
in
this
document.
To
the
maximum
extent
permiJed
by
law,
neither
the
Company
nor
any
of
its
respecUve
related
bodies
corporate
or
other
affiliates,
directors,
officers,
employees,
representaUves,
agents,
advisors
or
their
respecUve
advisors’
affiliates
or
partners,
directors,
officers,
employees
or
contractors
(each
a
Limited
Party
and
together
the
Limited
ParUes)
takes
any
responsibility
for
the
contents
of
this
document
or
any
acUon
taken
by
the
Recipient
or
any
other
person
on
the
basis
of
any
informaUon
in
the
document.
The
Limited
ParUes
disclaim
any
obligaUon
or
undertaking
to
disseminate
aber
the
date
of
this
document
any
updates
or
revisions
to
any
forward
looking
statements
to
reflect
any
change
in
expectaUons
in
relaUon
to
those
statements
or
any
change
in
events,
condiUons
or
circumstances
on
which
any
such
statement
is
based.
To
the
maximum
extent
permiJed
by
law
any
and
all
liability
in
respect
of
this
document
and
the
informaUon
contained
within
it
is
expressly
excluded
including
without
limitaUon
any
direct,
indirect
or
consequenUal
liability,
expenses,
losses,
damages
or
costs
incurred
by
the
Recipient
or
any
other
person
as
a
result
of
their
receipt
or
use
of
this
document
or
arising
from
the
informaUon
in
this
document
being
inaccurate
or
incomplete
in
any
way
for
any
reason,
whether
by
negligence
or
otherwise.
No
Limited
Party
makes
any
representaUon
or
warranty,
express
or
implied,
as
to
the
currency,
accuracy,
completeness,
reliability,
fairness
or
correctness
of
the
informaUon
contained
in
this
document
or
about
SmartTrans
generally
or
any
opportunity
to
invest
in
SmartTrans
in
the
future.
Disclaimer

11. 11
SmartTrans
Holdings
Limited
–
October
2014
Contact:
Bryan
Carr
Managing
Director
+61
412
111
968
bcarr@smarhrans.com.au