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John Kivit - Shareforce - Appstores: facts, tips, tricks - Mobile Pioneers

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Apr. 13, 2013
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John Kivit - Shareforce - Appstores: facts, tips, tricks - Mobile Pioneers

  1. John Kivit - Mobile Pioneers Appstores: facts, tips & tricks ?
  2. Services SHAREFORCE Mobile apps Web apps iPhone, iPad, Android PHP, Drupal, HTML5, CSS3 Appstores: facts, tips & tricks
  3. SHAREFORCE Idea Need (*) Concept Pioneer Features Sketch Budget (*) Choices Plan Design Platform Development Testing Production Introduction Marketing Analyze Evaluate Promotion Appstores: facts, tips & tricks
  4. People SHAREFORCE Appstores: facts, tips & tricks
  5. Smulweb SHAREFORCE Number 1 in category food & drinks! Android, iPhone, iPad. Appstores: facts, tips & tricks
  6. Blog Idea Factory SHAREFORCE Android & iPhone: • Dutch Cowboys • Dutch Cowgirls • Mobile Cowboys • Style Cowboys Appstores: facts, tips & tricks
  7. Schiphol Valet Parking SHAREFORCE Appstores: facts, tips & tricks
  8. WOWcal / WOWpaper SHAREFORCE iPhone Android Appstores: facts, tips & tricks
  9. SHAREFORCE This is what really counts! Appstores: facts, tips & tricks
  10. FACTS ?
  11. FACTS Smartphone Tablet 41% 39% 59% 61% Yes No Yes No Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  12. FACTS Smartphone brand 50% 40% 41% 30% 20% 20% 10% 13% 9% 6% 7% 4% 0% Samsung Apple HTC Nokia Blackberry Sony Ericsson Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  13. FACTS Tablet brand 60% 51% 50% 40% 30% 23% 20% 13% 10% 5% 2% 2% 2% 2% 0% Apple Samsung Asus Sony Google Acer Archos Other Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  14. iOS version FACTS “79% is on iOS 6 version” (iOS 5 = 8%, iOS 4 = 13%) Source: Multiscope / The Netherlands / March 2013 / N = 1.012 Appstores: facts, tips & tricks
  15. Android version FACTS Source: http://developer.android.com/about/dashboards/index.html Appstores: facts, tips & tricks
  16. Appstores: size FACTS Appstores: facts, tips & tricks
  17. Appstores: downloads FACTS Appstores: facts, tips & tricks
  18. Appstores: downloads FACTS Appstores: facts, tips & tricks
  19. Appstores: retention FACTS Appstores: facts, tips & tricks
  20. Appstores: revenue FACTS Appstores: facts, tips & tricks
  21. Summary FACTS HARD & SOFTWARE Smartphones 20% > 50% Tablets 51% > 25% Latest software? 79% 53% APPS Total 775.000 800.000 Downloads (monthly) Billions Billions Revenue ++ +/- Appstores: facts, tips & tricks
  22. TIPS & TRICKS ?
  23. 10 tips TIPS & TRICKS 1. Focus on needs (Solve a problem, remove friction, satisfy a need) 2. Get niche (Get big, get niche or get lost) 3. Magic powers (What are your USP’s?) 4. Borrow, but don’t steal (Learn from best practices) 5. Prioritize (Moscow model) 6. Start small (Release early, release often) 7. Keep it simple (Don't make me think) 8. Motivate (Gamification, Behavioral game theory) 9. Share (Viral effect of social media) 10. Spread your budget (50% development, 50% marketing) Appstores: facts, tips & tricks
  24. Ask for reviews TIPS & TRICKS Appstores: facts, tips & tricks
  25. Make content shareable TIPS & TRICKS Appstores: facts, tips & tricks
  26. Cross promote your app TIPS & TRICKS web to app free to paid app to app Appstores: facts, tips & tricks
  27. Appstores: app discovery TIPS & TRICKS Appstores: facts, tips & tricks
  28. Appstores: app discovery TIPS & TRICKS App discovery Source: Searchman SEO Appstores: facts, tips & tricks
  29. TIPS & TRICKS Search rules! You have to know ASO App Store Optimization Appstores: facts, tips & tricks
  30. TIPS & TRICKS Remember the 90’s? (iOS 5 = 8%, iOS 4 = 13%) We built websites: nobody visited Online marketing was the solution Now we build apps: nobody downloads Focus on app store optimization (iOS 5 = 8%, iOS 4 = 13%) Appstores: facts, tips & tricks
  31. ASO cheat sheet TIPS & TRICKS latest changes appear in red APP STORE OPTIMIZATION CHEAT SHEET v2.3 - 01/28/13 latest version on http://bit,ly/aso-cheat-sheet App Name App Icon Choose a descriptive app name, with most relevant keywords Don't use words in icon Use URL-safe characters only Keep it simple Get details Design with details Design an icon consistent with app design App Keywords Stand out from the crowd / innovate Use the whole allotted 100 characters Consider using borders on icon so it looks good on all backgrounds Don’t repeat app name as keywords Resources: iOS Icon Gallery App Icon Template Choose keywords for which you can rank high Get details Use numbers instead of spelled out words Research your competitor's keywords App Screenshots Localize keywords Use all available screenshots, most relevant screenshot first Use single form keywords to save chars Use non-generic-in-app screenshots (not your splash screen) Get details Localize screenshots Resources: AppCod.es MobileDevHQ SearchMan Add explanations / combine screenshots App Store Rankings Get details App Description App Ratings Keywords not searchable: focus on convincing the reader Let users know how to reach you directly (website, app page, within app) Get the first 3 lines very right Have friends & family download and give 5 star reviews at launch Include social proof (awards, blog/users reviews) Make sure the support URL on App page is correct (and useful) Insert main features and benefits list Ask (only) engaged users for ratings - use third party SDK/code Localize description Listen, reply quickly and fix problems Get details Get details Resources: App Booster AppBoy Apptentive App Updates Fill the "What's New" field thoroughly App Facebook Likes Add call to action to encourage updating Encourage your community to Like your app on the App Store Get details This resource is brought to you by Apptamin.com. You should sign up for free (no spam) email updates here. Appstores: facts, tips & tricks
  32. Summary TIPS & TRICKS ENTRY PROCESS Account setup Confusing Easy App validation? Yes No App live delay 5 - 14 days None OPTIMALISATION TODO: App name 3 - 225 chars Unlimited chars Keywords in name! App icon Impact downloads Impacts downloads Clean & clutter-less, stand out Keywords 100 chars In description Use keyword tools Description Impacts downloads Insert multiple keywords! Write the perfect pitch Category > 20 > 20 Choose carefully Language / countries More = better More = better Localize content Screenshots Impacts downloads Impacts downloads Make it look perfect Promotional video No Yes Show off your app Reviews Impacts downloads Impacts downloads Ask for reviews Freshness Impacts search? Blackbox Update regularly External links No impact Impacts ranking Don’t forget SEO Synonyms / misspelling? No Yes Downloads No impact Blackbox Appstores: facts, tips & tricks
  33. Research your keywords TIPS & TRICKS www.mobiledevhq.com www.appcodes.com/appsearch/ www.searchman.com www.appstorerankings.net Appstores: facts, tips & tricks
  34. Marketing checklist TIPS & TRICKS ONLINE 1. Business model experiments (free / paid, discounted price limited time) 2. Review websites (iPhone club, Techcrunch, Appadvice) 3. Online advertising (Adwords, Mobile ad & affiliate networks) 4. Social media marketing (Twitter, Facebook, Youtube) 5. Company media (Website, landing pages, e-mail newsletter) OFFLINE 6. App launch event (Case: Verdiende aandacht) 7. Press releases (Go for free PR) 8. Events (Showcase your app) 9. Flyers (Find relevant spots & audiences) 10. Stickers (The Foursquare strategy) Appstores: facts, tips & tricks
  35. Sources App marketing www.appclover.com/81-different-ways-to-promote-your-mobile-app-or-game/ www.app-promo.com/marketing-tips/ www.sparkpage.com/blog/top-mobile-marketing-blogs-resources/ Facts & stats blog.appannie.com/app-annie-index-january-2013/ www.appannie.com www.distimo.com www.flurry.com www.iosappstats.com www.multiscope.nl www.slideshare.net/anastasiaalikova/the-global-app-store-economy www.slideshare.net/impigermobile/amazing-app-store-stats App store optimisation www.apptamin.com/android-app-marketing-101/ www.apptamin.com/ASO_Cheat_Sheet.pdf www.apptamin.com/blog/optimize-play-store-app/ forumone.com/blogs/post/how-publish-your-mobile-app-google-play-and-apple-app-stores www.slideshare.net/kolinko/ www.slideshare.net/searchmanseo/ Shareforce content www.shareforce.eu/en/blog/10-tips-app-success www.shareforce.eu/mobilepioneers/programma www.slideshare.net/shareforce Appstores: facts, tips & tricks
  36. John Kivit 06-55745256 johnkivit@shareforce.eu www.linkedin.com/in/jkivit @jkivit www.shareforce.eu www.facebook.com/shareforce.eu Contact ?
  37. usa@marketingpioneers.nl www.marketingpioneers.nl
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