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COSMOBILETAN 99 Ways to Get Your App Noticed @parisafoster

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Before...2008:IT WAS EASY WHEN THERE WERE ONLY 500 APPS IN THE APP STORE

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Now2012:IT’S LIKE ONE GIANT FOREST. GOOD LUCK GETTING NOTICED.

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Over 1.5 Million Active Apps Apple 700,000 Android 675,000 BlackBerry 105,000 Windows 100,000 0 175,000 350,000 525,000 700,000Source: http://148apps.biz/app-store-metrics/, http://www.theverge.com/2012/9/26/3409446/google-play-25-billion-downloads-sale, http://blog.laptopmag.com/rim-debuts-new-blackberry-app-world-105000-apps-music-movies-and-tv-shows,, http://www.forbes.com/sites/ewanspence/2012/06/05/windows-phone-reaches-the-100000-application-milestone/

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Over 1,700 New Apps Daily 900 832 675 665 450 225 300 N/A 0 Apple Android BlackBerry WindowsSource: http://148apps.biz/app-store-metrics/, http://m.mobilenapps.com/articles/3809/20120821/ios-app-store-hit-1-million-year.htm, http://www.forbes.com/sites/ewanspence/2012/06/05/windows-phone-reaches-the-100000-application-milestone/

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How Do Users Discover New Apps?Image credit: Mads Boedker (Flickr)

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How Users Discover New Apps MAJORITY OF USERS DISCOVER Source: Nielsen, Q3 2011 Android iOS63% 63% 61% APPS IN THE APP STORE OR 53% THROUGH WORD OF MOUTH 21% 17% 17% 17% 13% 13% 9% 9% 10% 8% 6% 6% 5% 5% 5% 3% 3% 3% r tore iend Site edia are V Ad p Ad age age ail Tip theApp S r Fr Par ty M oftw T I n- Ap mep mep Em O ily o 3rd Sy nc S e Ho er Ho Fa m D evic C arri

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THERE ARE THREE MAINWAYS TO FIND APPS IN 1- SEARCHTHE APP STORES:

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2- TOP CHARTS

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3- FEATURES

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Ranking Algorithm =+ TOTAL DOWNLOADS+ TRENDING DOWNLOADS+ UNINSTALLS+ ACTIVE USAGE+ RATINGS & REVIEWS+ KEYWORDS* (*for search results only)

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The Product Life Cycle WHAT’S DIFFERENT ABOUT MOBILE? 2 NEW CHANNEL: THE APP STORES 1 FIRST TWO WEEKS ARE CRITICALTHE PRODUCT CAN MARKET ITSELF 3 PRE-LAUNCH LAUNCH POST-LAUNCH

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BUILDING AN APP IS ONE THING, BUT THE REAL CHALLENGE IS TOImage credit: macsurak (Flickr) NOT END UP LIKE THIS.

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Let’s Go!

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#1Have a Plan!

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Product

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#2 Build a Great App (DUH.) Image credit: Dunechaser (Flickr)

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#3 Find aNicheSPECIALIZE IN A RARECATEGORY OR SERVE A NEGLECTED MARKET Image credit: bathintherain (Flickr)

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#4 Pick a PlatformCentralize Users &Focus Efforts

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#5 Design to Cater RE-WORK THE DESIGN FOR EACH SPECIFIC PLATFORMImage credit: Rhett Stuphin (Flickr)

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Design to Cater Unless That’s The Intention...

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✓MAXIMIZE ACTIVE USAGE#6 KeepApp Updated ✓MORE PR & FEATURE OPPS ✓ACTS AS A REMINDER

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Write an Intriguing#7 “What’s New”

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#8 Build InHooks ForRepeatEngagement Image credit: L. Marie (Flickr)

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#9 PushNotificationsor Alerts

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#10 Tell a Friend Include a “Share This” Feature Inside the App Share by Email, SMS, Twitter, Facebook Customizable Message With Device Recognition

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#11 Encourage GiftingImage credit: asenat29 (Flickr)

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#12 Buildin SocialFeatures LET THE APP DISCOVERITSELF AND HELP SPREAD WORD-OF-MOUTH

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#13 Make It Available WorldwideImage credit: Jaime Olmo (Flickr)

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Featured#14 Incorporate NewTechnologies

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#15 PromptHappy UsersFor ReviewsBUT DO IT THE RIGHT WAY!

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Pissed OffReviews#16 Let Users KnowHow To Get In TouchWith You Directly

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Cross-Promote Your#17 Own Apps

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Cross-Promote Your#17 Own Apps Cross-Promote With#18 Other Developers Join a Free Cross-#19 Promotion Network

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App StoreOptimization

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#20 It’s All AwesomeIn The SWEET!NAME Descriptive

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App Name Short vs. Very (Very) Longggg Name

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#21 Publisher’s Name

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#22 Keyword FieldImage credit: Derbeth (Flickr)

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✓KEEP IT SIMPLE AND EXCITING#23 Write aSolid App ✓AWARDS & SOCIAL PROOFDescription ✓BULLET-POINT MAIN FEATURES

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Description Think Top To Bottom: Pay Attention To The First Lines

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#24 Get An Analytics ProviderKeywords, Rankings, Features, Reviews, RepeatUsage, Downloads, In-App Purchases, etc.

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#25 Don’t Cheat!

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ASO#26 Designan EpicApp IconFIRST IMPRESSIONS MATTER

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ASO#27 Update The IconWith Each Major NewApp Release

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#28 Crowdsource Design

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✓ BEST FOOT FORWARD#29Screenshots ✓ USE THEM ALL ✓ GET CREATIVE

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#30 Promotional Artwork TIO NA L” N OT “ OP

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Promo Graphics Android: “Featured” vs. “Promotional” GraphicsFEATURED GRAPHICS PROMOTIONAL GRAPHICS

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#31 Nominate App for FeatureImage credit: bigpresh (Flickr)

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ASO#32 Carefully SelectThe App’s CategoryAPPLE RECOMMENDS FIRST CATEGORY FOR LISTING AND SECOND FOR SEARCH

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#33 App SizeSize Matters:Network vs. Wi-FiOnly Download Image credit: Brett Jordan (Flickr)

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ProductLaunch

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#34 Market Quickly FIRST TWO WEEKS OF AN APP’S LIFE ARE THE MOST CRITICALImage credit: tpower1978 (Flickr)

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#35 Market App Before LaunchImage credit: miss pupik (Flickr)

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#36 Pre-Launch Splash Page

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#37 Rally Beta TestersImage credit: Kennisland (Flickr)

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#38Send Complete Info

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#39 App Discovery Platforms

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#40 Launch Near the WeekendImage credit: dafnecholet (Flickr)

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New sjack!Timing#41 Coincide LaunchWith a Major Event

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Use WhatYou’ve Got

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#42 Post-Launch Website

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#43 App Merchandise

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#44 App Video Trailer It’s a convincing way to bring the app to life. Keep it Short, Polished and Visual Distribute Smartly

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Website#45 Prompt MobileUsers on Your Website

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#46 SmartApp Banners

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#47 Customer TouchpointsReceipts, Envelopes, Menus, Place Mats,Containers, Cereal Boxes, Packing Tape, ...

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#48 EmailSEND TO EXISTING LISTSAND WEBSITE SIGN-UPSTip OPTIMIZE FOR MOBILE & TARGET BY PLATFORM

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#49 Your Email SignatureImage credit: FutUndBeidl (Flickr)

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#50 Change Your VoiceMail Message RecordingImage credit: salimfadhley (Flickr)

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#51 Put Links EVERYWHEREHomepage,Header,Footer,Social Media,Blog,...

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#52 Submitto AlternativeApp Stores

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Mobile App#53 Directories Social Bookmarking#54 Sites#55 Facebook Page

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#56 Twitter Niche Social#57 Networking Sites#58 Online Forums

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SlideShare#59 Presentation#60 Write a Blog Post#61 Write a Guest Post

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Show Off Your Reviews#62 Submitto AppReview Sites EXTERNAL LINKS TO APPPAGE IMPROVE RANKINGS SOURCE: ORGANIZATION FOR APP TESTING STANDARDS

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#63 YouTube App Reviewers

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Reviews#64 Always EncourageApp Reviews WhereverYou Can

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#65 Influencer StrategyImage credit: Garry Knight (Flickr)

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#66 Celebrity Endorsements

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#67 Target App Store EmployeesImage credit: deege@fermentarium.com

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Partners

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#68 Secure a Launch Sponsor = WIN-WINImage credit: jurvestson (Flickr)

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SOCIAL SDKs #69 Integration OPEN APIs Matters AD PROVIDERSS GAME ENGINES E T C .

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Leverage Your#70 Developers / Agency Obtain Preferred#71 Developer Status Associate Your App#72 With a Charity

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#73 CarrierPre-Installs

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Advertising

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#74 MobileAd Networks

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#75 Social Ad Units FACEBOOK MOBILE ADS PROMOTED TWEETS

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#76 SEM Went Mobile CLICK-TO-DOWNLOAD AD MOBILE APP AD EXTENSION DOWNLOADS ENGAGEMENT

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#77 PrintAdvertising NEWSPAPERS, FLYERS,MAGAZINES, BROCHURES, POSTCARDS, ETC.

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#78 Outdoor Advertising

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#79 QR C DESNOT JUST FOR DOWNLOADING: SHARING AND REVIEWING APP

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QR Codes Be Creative. Think About Where Your Customers Want Your App. BEERImage credit: rethinkcanada.com

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#80 SMS Shortcode Campaign TEXT (KEYWORD) TO (SHORTCODE)

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#81 ** StarStar ** X FCustom MobileMarketing NumbersThat Deliver MobileDirect Response XFACTOR APP DOWNLOAD

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#82 TV Commercial Make a TV Show#83

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#82 TV Commercial#83 Make a TV Show#84 Product Placement

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Pricing

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#85 Offer a Test DriveImage credit: chaparral (Flickr)

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#86 CutThe PriceTHE MAJORITY OF TOPAPPS HAVE CUT PRICES AT LEAST ONCE Image credit: Craig Murphy (Flickr)

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#87 Have a App Day (OR A FEW) Buzz = $

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PublicRelations

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#88 Press Release #89 Media Outreach #90 Blogger OutreachImage credit: NS Newsflash (Flickr)

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#91 Give Promo CodesImage credit: Gerard Girbes (Flickr)

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#92 EnterContests Image credit: Short and Longs / The Both And (Flickr)

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#93 Have a Contest / Giveaway BEER ING DIRECT VIRAL VIDEO CONTEST ING DIRECT PHOTO CONTEST

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#94 Live DemoImage credit: christophercarfi (Flickr)

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#95 Conference or Trade ShowImage credit: aforonda (Flickr)

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#96 Hire a Street TeamImage credit: ShopWise (Facebook)

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#97 Sponsor a Real World EventImage credi: familym (Flickr)

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#98 Host aMobile AppLaunch Party

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#99 Be LuckyImage credit: cygnus921 (Flickr)

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DON’T FREAK OUT! IT’S JUST MARKETING.Image credit: storyvillegirl (Flickr)

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The Bottom Line 2 1 OPTIMIZE FOR THE APP STORESMAKE A GREAT APP CONCENTRATE THAT MARKETS MARKETING AT THE ITSELF VERY BEGINNING 3 PRE-LAUNCH LAUNCH POST-LAUNCH

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It’s Over! LEARN MORE.FIND OUT ABOUT THE BOOK. www.parisafoster.com/book @parisafoster