We are looking at advertising Goa as a destination on national and international television Clear focus only on Goa. The so-called ‘lean season’ or off-season had very low capacity utilization. We see great opportunity there at present to launch our services. We want to leverage operational excellence to the maximum to differentiate ourselves. Our backward integration into the consulting business for service providers, gives us strong roots into the local system of individual, small and medium sized operators. Going forward in the Mid-long horizon, we would like to consider part or full investments into the service providers’ businesses/business to de-risk and Complement our existing business or fuel Expansion.

1. THE
GOA HOLIDAY
ALLIANCE PARTNERS
For: Kaun Banega Udhyogpati
Centre for Incubation and Business Acceleration
Verna, GOA
Prepared and presented by- Shankar Nabar
Principal Founder and CEO
GHAP
Call +91-8308810102 Email ceo@goaholidayalliance.com Website www.goaholidayalliance.com
INNOVATE in paradise with us!

2. THIS IS…
THE
GOA HOLIDAY
ALLIANCE
PARTNERS
S H A N K A R
n a b a r
1 2
GHAP exemplifies and builds on the
new professional culture and
introduces Goa as a globally
competitive first class Destination.
Also a Goa as a great place and Goans
as great people to do business with!

3. Opportunity/Problem?
1. The quality of every interaction and experience that someone
travelling to Goa has, can be improved exponentially.
2. The market is highly fragmented. There are few common
standards and very few rating agencies rating the service providers
by evaluating them on a continuous real-time basis.
3. For the traveller, the only reliable piece of information is from
someone who has experienced that particular service provider or by
going through tons of internet sites.
4. The Pain Area of the Potential Customer goes beyond just reliable
information, but extends to decision making and the actual Holiday
Experience too.

4. High-level explanation
of the product
We aim to:
1. ADVERTIZE
2. CREATE A CALL CENTER
3. PUT THE TRAVELLERS ON TO REGISTERED AND PRE-
EVALUATED SERVICE PROVIDERS
4. PROVIDE CONSULTING SERVICES TO SERVICE PROVIDERS
5. FIND A UNIQUE INNOVATIVE TECHNOLOGY PLATFORM AND
SOLUTION TO LEVERAGE THE FUNDAMENTAL BUSINESS IN
THE SECOND PHASE.

5. S H A N K A R
n a b a r
5
ADVERTIZE
CUSTOMER
HOLIDAY
CONSULTING
TEAM
(Call Centre)
MEMBERSHIP SALES
TEAM
ASSESMENTS AND
EVALUATIONS OF
MEMBER SERVICES
DATA
GENERATION
MEMBER
CONSULTING
SERVICES
ORDER-
BOOKING
THE BUSINESS MODEL
Alliance
Partners
(Online, Print, Electronic Media)

6. Customer profile/
market size
1. The Market Size was worth 4,200,000 individuals even before
the year ended
2. About 10 percent of them are foreign tourists.
3. Our CUSTOMER is the DISCERNING TRAVELLER. One who will
appreciate the Worth/Value of standardized service levels.
4. Our Consulting Market will be those that don’t meet the standards.
Service providers would love to get detailed feedback from the
customers and someone to help them implement the Lessons
Learnt.

7. business model/ revenue/
business sustainability
1. Membership Fees from the Service Providers
(starts after a certain period of free access)
2. A margin when we take the bookings at the Call-
Centre from the generic pool of Service Providers.
3. Fees for Consulting Services and other Products
delivered to the Service Providers
4. Other sources that will evolve as the business
evolves. For example Holiday/Travel Industry trade
related events.

8. Team/ Leadership
hustler (customer Dev.), hacker
(gets stuff done). visionary
 SHANKAR NABAR Principal-FOUNDER & CEO
 Shridhar T First CO-FOUNDER
 Puranjaya Singh (Mentor)
Board of Advisors
 Jagdish Kini (Leadership and Management Coach)
 Harshvardhan Bhatkuly (Business Media)
 Chandru Subramaniyam (Operations and Tech Delivery Expert)
 Ashwin Raghuraman (Start-up Funding Expert- Advisor)
 Aditya Deuskar (Customer Consulting Call-Centre)
 Amarsh Chaturvedi (Technology Advisor)
 Amarpreet Singh (Call-Centre Process and Quality Expert)
 Jeslina Sahani (Master-Trainer and Learning Consultant)
Currently deficient in people from or living in goa, especially with
exceptional sales/marketing experience and peope from the
travel and holiday industry. (Also media and public relations).

9. Competitors
1. Aggregator sites
(ibibo, makemytrip, cleartrip, yatra, expedia)
2. Travel or accommodation websites
(OYO, ZoRooms, Roomtonight, Travelfactory)
3. Travel Agencies
(Thomas Cook, Kuoni, Sita, Raj)
4. Hotel sites/ Walk-ins/ small traditional Travel Agencies/ Cruises.
5. Small training firms (For the Consulting Business),
6. Other states in India
7. Tourist Locations around the world
S H A N K A R
n a b a r

10. Our differentiators/
competitive advantage
1. We are looking at advertising Goa as a destination on national and
international television
2. Clear focus only on Goa.
3. The so-called ‘lean season’ or off-season had very low capacity utilization.
We see great opportunity there at present to launch our services.
4. We want to leverage operational excellence to the maximum to differentiate
ourselves.
5. Our backward integration into the consulting business for service providers,
gives us strong roots into the local system of individual, small and medium
sized operators.
6. Going forward in the Mid-long horizon, we would like to consider part or full
investments into the service providers’ businesses/business to de-risk and
Complement our existing business or fuel Expansion.

11. Validation
Traction/Progress/Milestones
 We are yet to run the full-fledged POC, but already we have run 4 curated
holidays for 25 individuals.
 We have a co-Founder
 There are 6-7 other people on the board of advisors, some of them might
join full-time if we can afford them.
 We have 2 investors for seed investment and a third of the amount
required to run the POC.
 We have CIBA and GITIC providing advice and support (informally as of
now).
 Founder is a Goan and based in Goa and understands the local language
and culture etc very well. He has been out on the field getting familiar with
the ground realities for 6 months now.
 We also have a few Service Providers registered with us.
 We have a fully functional website created in-house currently, at no cost.

12. Learnings/what’s lacking
 Productizing our offerings is yet to be done.
 A Tech Partner and Tech Strategy (Tech
Differentiation).We need Technology at 4 levels mainly
During the POC to collate, organize, process and analyse data.
For the Customers
For the internal operations
and Data Analytics that will support the Standardization of
service levels, Evaluation of service providers and Bench-
marking of Best Practices for the Consulting business.

13. PROJECT
COSTING
1 13
PEOPLE COST
Year 1
LACS PER
ANNUM
In Rupees
(Crores per
Annum)
LEADERSHIP 5 30 1.5
MANAGEMENT 5 20 1
Call-Centre staff 10 10 1
Sales Staff 5 1O 0.5
Data and
Consulting
5 20 1
Others (Tech,
Trainers, Admin,
Content Dev)
6 15 1
6 (Rs.Crore)
Non-People Cost
Year 1
In Rupees
(Crores per
Annum)
Infrastructure (Hard
and Soft)
2
Admiration ,
Facilitation overheads
and Working Costs
3
ADVERTIZING AND
PROMOTIONS
10
15 (Rs.Crore)

14. Upcoming Goals/big picture/
next 12-24 months.
Tourism is Goa’s biggest industry. Tourism itself has many sub-
verticals.
We aim for market leadership in at least a few of those sub-
verticals within the next 2 years.
We aim for inclusive growth (with our service-providers)
1. Growing the GHAP brand through advertising,
2. Setting up an excellent call centre.
3. On-boarding maximum quality and cooperative service providers
4. Establishing the Consulting Business with the Service Providers
Call +91-8308810102 Email ceo@goaholidayalliance.com Website www.goaholidayalliance.com

15. S H A N K A R
n a b a r
15
Membership categories

16. Establishing the Consulting
Business with the Service Providers
CRITICAL SLIDE-
 Building Communities. Goodwill. Future Business.
 Providing Training for existing partner businesses
 Having a ‘Social and Local peoples involvement’ aspect to it
(concept of quality). Meet-ups, Seminars, Conferences, Workshops
 Creating Jobs through registered Service Providers
 Help grow the Goan Economy. Create Branding for Goa as a
quality, World-class Destination for Holidays, Events and Doing
Business.
 Avoiding any interfaces with the Government as of now.
Contact Prinicipal-Founder CEO: Shankar Nabar!!
Call +91-8308810102 Email ceo@goaholidayalliance.com Website www.goaholidayalliance.com

17. S H A N K A R
n a b a r
Happy to
take some
questions and
suggestions…
1 17

18. End
Contact Principal-Founder CEO: Shankar Nabar
Panaji, Goa INDIA
Call +91-8308810102
Email ceo@goaholidayalliance.com
Website www.goaholidayalliance.com