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A New Framework for
Web Governance
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Turmoil Jealousy Intrigue Distrust
Suspicion Upheaval Politics Confusion
Mayhem Doubt Backstabbing Betrayal
Treachery Bewilderment Disorientation…
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Web Governance!?
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
#1
Historic inattention
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
#2
Growing complexity
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
#3
Growing sophistication
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
About
Me
Partnership with
Siteimprove
Start to research
Web Governance
First article
published on A List Part
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
Start publishing
articles on www.diffily.com
Release “The Website
Manager’s Handbook”
Second article
published on A List Part
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
About
Web Governance
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
What is it?
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Web Governance describes everything needed to
manage a website in a controlled & orderly way.
Promotion
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Social
Networks
Strategy
Resoucring
Planning
Content
Design
Build
Hosting
Analytics
Review
PublishingFeedback
Technical
monitoring
QA
Data &
security mgt
Change
control
Governance
rules
KPIs
Architecture
mgt
Testing
Approve activity
Promotion
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Social
Networks
Strategy
Resoucring
Planning
Content
Design
Build
Hosting
Analytics
Review
PublishingFeedback
Technical
monitoring
QA
Data &
security mgt
Change
control
Governance
rules
KPIs
Architecture
mgt
Testing
Approve activity
Systems
Teams
Budget
Roles
Tools
Procedures
Documentation
Skills
Manpower
Technology
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
At its most basic, Web Governance can be
described in terms of just 3 components
as summarised in the following illustration.
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
ACTIVITIES
RESOURCES
SCALE
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Based on a measure of Scale,
assess the granularity of your
Governance Activities.
2
Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Based on a measure of Scale,
assess the granularity of your
Governance Activities.
2
Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1
Based on the granularity of the
Activities,plan the sophistication
of your Governance Resources.
3
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Little content
Low traffic
Basic technology
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
The Activitiesof Web Governance
are simple & occur infrequently2
Little content
Low traffic
Basic technology
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
The Activitiesof Web Governance
are simple & occur infrequently2
Little content
Low traffic
Basic technology
1
Resourcesare unsophisticated,cheap
& require little management.3
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Lots of content
Heavy traffic
V. complex technology
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Activitiesare highly complex,
highly granular & occur frequently2
Lots of content
Heavy traffic
V. complex technology
1
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Activitiesare highly complex,
highly granular & occur frequently2
Lots of content
Heavy traffic
V. complex technology
1
Resourcesare sophisticated,expensive
& require lots of management.3
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Psst! Can also compare
sites of the same scale…
Web Governance
in action
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Skills
What type of
expertise do I need?
Manpower
How many staff or
contractors do I need?
Roles & Teams
How do I organise people &
allocate responsibility?
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
PEOPLE
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
1-2 Fulltime Equivalents
50,000 visitors pm
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
8-12 Fulltime Equivalents
250k – 750k visitors pm
20+ Fulltime Equivalents
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
1m+ visitors pm
What to
do now
ReOrganise
Optimise
3
Organise
2
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Discover
1
Use the Framework to
maintain stability & the
focus optimising
Governance for better RoI.
Use the Framework to
communicate & plan a
new system of Web
Governance.
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Use the Framework to
ensure all Activities &
Resources of Web
Governance are covered.
Use the Framework to help plan for changes
arising as the result of a corporate merger, a
major new development, a new strategy, etc.
Optimise
3
Organise
2
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Web Governance is not an end in itself.
It is a means to an end.
siteimprove.com 1-855-SITEIMPROVE info@siteimprove.com
Web Governance Framework © Shane Diffily.
See more at www.diffily.com

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A New Framework for Web Governance