A New Framework for Web Governance

A New Framework for
Web Governance

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Turmoil Jealousy Intrigue Distrust
Suspicion Upheaval Politics Confusion
Mayhem Doubt Backstabbing Betrayal
Treachery Bewilderment Disorientation…

Web Governance!?

#1
Historic inattention

#2
Growing complexity

#3
Growing sophistication

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Start to research
Web Governance
First article
published on A List Part
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Release “The Website
Manager’s Handbook”
Second article
published on A List Part

What is it?

Web Governance describes everything needed to
manage a website in a controlled & orderly way.

Promotion
Social
Networks
Strategy
Resoucring
Planning
Content
Design
Build
Hosting
Analytics
Review
PublishingFeedback
Technical
monitoring
QA
Data &
security mgt
Change
control
Governance
rules
KPIs
Architecture
mgt
Testing
Approve activity

Promotion
Social
Networks
Strategy
Resoucring
Planning
Content
Design
Build
Hosting
Analytics
Review
PublishingFeedback
Technical
monitoring
QA
Data &
security mgt
Change
control
Governance
rules
KPIs
Architecture
mgt
Testing
Approve activity
Systems
Teams
Budget
Roles
Tools
Procedures
Documentation
Skills
Manpower
Technology

At its most basic, Web Governance can be
described in terms of just 3 components
as summarised in the following illustration.

ACTIVITIES
RESOURCES
SCALE

Find out how Big, Busy &
Complex your site is - & how it
will change over time.
1

Based on a measure of Scale,
assess the granularity of your
Governance Activities.
2
1

Based on a measure of Scale,
assess the granularity of your
Governance Activities.
2
1
Based on the granularity of the
Activities,plan the sophistication
of your Governance Resources.
3

Little content
Low traffic
Basic technology
1

The Activitiesof Web Governance
are simple & occur infrequently2
Little content
Low traffic
Basic technology
1

The Activitiesof Web Governance
are simple & occur infrequently2
Little content
Low traffic
Basic technology
1
Resourcesare unsophisticated,cheap
& require little management.3

Lots of content
Heavy traffic
V. complex technology
1

Activitiesare highly complex,
highly granular & occur frequently2
Lots of content
Heavy traffic
1

Activitiesare highly complex,
highly granular & occur frequently2
Lots of content
Heavy traffic
1
Resourcesare sophisticated,expensive
& require lots of management.3

Psst! Can also compare
sites of the same scale…

Skills
What type of
expertise do I need?
Manpower
How many staff or
contractors do I need?
Roles & Teams
How do I organise people &
allocate responsibility?
PEOPLE

1-2 Fulltime Equivalents
50,000 visitors pm

8-12 Fulltime Equivalents
250k – 750k visitors pm

20+ Fulltime Equivalents
1m+ visitors pm

ReOrganise
Optimise
3
Organise
2
Discover
1

Use the Framework to
maintain stability & the
focus optimising
Governance for better RoI.
communicate & plan a
new system of Web
Governance.
ensure all Activities &
Resources of Web
Governance are covered.
Use the Framework to help plan for changes
arising as the result of a corporate merger, a
major new development, a new strategy, etc.
Optimise
3
Organise
2

Web Governance is not an end in itself.
It is a means to an end.

A New Framework for Web Governance

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