SlideShare a Scribd company logo
1 of 1
Unit III Research Paper
Select a major packaged goods company such as Proctor &
Gamble, General Mills, or Kraft. Pretend you are a marketing
executive, training new marketing research analysts about
descriptive and causal research. Explain,
in at least 300 words,
examples of when you would use a survey, experiment, and test
marketing in research for the company. For example, if General
Mills is launching a new cereal, how would the company use
surveys, experiments, and test marketing to increase the chances
of success of the new product?

More Related Content

More from shanaeacklam

Unit II Scholarly ActivityAfter reading the lecture and required r.docx
Unit II Scholarly ActivityAfter reading the lecture and required r.docxUnit II Scholarly ActivityAfter reading the lecture and required r.docx
Unit II Scholarly ActivityAfter reading the lecture and required r.docx
shanaeacklam
 
Unit II Scholarly ActivityAfter reading the lecture and .docx
Unit II Scholarly ActivityAfter reading the lecture and .docxUnit II Scholarly ActivityAfter reading the lecture and .docx
Unit II Scholarly ActivityAfter reading the lecture and .docx
shanaeacklam
 
Unit II Reflection PaperReligious Ceremony ObservanceY.docx
Unit II Reflection PaperReligious Ceremony ObservanceY.docxUnit II Reflection PaperReligious Ceremony ObservanceY.docx
Unit II Reflection PaperReligious Ceremony ObservanceY.docx
shanaeacklam
 
Unit II EssayFor this homework assignment, you will be asked t.docx
Unit II EssayFor this homework assignment, you will be asked t.docxUnit II EssayFor this homework assignment, you will be asked t.docx
Unit II EssayFor this homework assignment, you will be asked t.docx
shanaeacklam
 
Unit I Article Critique Corporate social responsibility (CSR) is one.docx
Unit I Article Critique Corporate social responsibility (CSR) is one.docxUnit I Article Critique Corporate social responsibility (CSR) is one.docx
Unit I Article Critique Corporate social responsibility (CSR) is one.docx
shanaeacklam
 

More from shanaeacklam (20)

Unit III Journal Assignment Within this unit,you were placed withi.docx
Unit III Journal Assignment Within this unit,you were placed withi.docxUnit III Journal Assignment Within this unit,you were placed withi.docx
Unit III Journal Assignment Within this unit,you were placed withi.docx
 
Unit III Journal Assignment Within this unit, you were place.docx
Unit III Journal Assignment Within this unit, you were place.docxUnit III Journal Assignment Within this unit, you were place.docx
Unit III Journal Assignment Within this unit, you were place.docx
 
Unit III Journal AssignmentWithin this unit, you were placed w.docx
Unit III Journal AssignmentWithin this unit, you were placed w.docxUnit III Journal AssignmentWithin this unit, you were placed w.docx
Unit III Journal AssignmentWithin this unit, you were placed w.docx
 
Unit III Article Review Using the CSU Online Library, read t.docx
Unit III Article Review Using the CSU Online Library, read t.docxUnit III Article Review Using the CSU Online Library, read t.docx
Unit III Article Review Using the CSU Online Library, read t.docx
 
Unit II ScholarlyActivity Sulfur dioxide and nitrogen dioxide fo.docx
Unit II ScholarlyActivity Sulfur dioxide and nitrogen dioxide fo.docxUnit II ScholarlyActivity Sulfur dioxide and nitrogen dioxide fo.docx
Unit II ScholarlyActivity Sulfur dioxide and nitrogen dioxide fo.docx
 
Unit II Scholarly ActivityAfter reading the lecture and required r.docx
Unit II Scholarly ActivityAfter reading the lecture and required r.docxUnit II Scholarly ActivityAfter reading the lecture and required r.docx
Unit II Scholarly ActivityAfter reading the lecture and required r.docx
 
Unit II Scholarly ActivityAfter reading the lecture and .docx
Unit II Scholarly ActivityAfter reading the lecture and .docxUnit II Scholarly ActivityAfter reading the lecture and .docx
Unit II Scholarly ActivityAfter reading the lecture and .docx
 
Unit II Reflection PaperReligious Ceremony ObservanceY.docx
Unit II Reflection PaperReligious Ceremony ObservanceY.docxUnit II Reflection PaperReligious Ceremony ObservanceY.docx
Unit II Reflection PaperReligious Ceremony ObservanceY.docx
 
Unit II Project TopicFor your first submission, you need to create.docx
Unit II Project TopicFor your first submission, you need to create.docxUnit II Project TopicFor your first submission, you need to create.docx
Unit II Project TopicFor your first submission, you need to create.docx
 
Unit II EssayTake the Identifying your Social Style” Inventoryo.docx
Unit II EssayTake the Identifying your Social Style” Inventoryo.docxUnit II EssayTake the Identifying your Social Style” Inventoryo.docx
Unit II EssayTake the Identifying your Social Style” Inventoryo.docx
 
Unit II EssayFor this homework assignment, you will be asked t.docx
Unit II EssayFor this homework assignment, you will be asked t.docxUnit II EssayFor this homework assignment, you will be asked t.docx
Unit II EssayFor this homework assignment, you will be asked t.docx
 
Unit II Essay EHR Code Sets After reading the required chapters .docx
Unit II Essay EHR Code Sets After reading the required chapters .docxUnit II Essay EHR Code Sets After reading the required chapters .docx
Unit II Essay EHR Code Sets After reading the required chapters .docx
 
Unit II Article Review Critically review the article below To a.docx
Unit II Article Review Critically review the article below To a.docxUnit II Article Review Critically review the article below To a.docx
Unit II Article Review Critically review the article below To a.docx
 
Unit II Annotated BibliographyFollow the directions below for th.docx
Unit II Annotated BibliographyFollow the directions below for th.docxUnit II Annotated BibliographyFollow the directions below for th.docx
Unit II Annotated BibliographyFollow the directions below for th.docx
 
Unit I Scholarly ActivityAfter completing the unit and reviewi.docx
Unit I Scholarly ActivityAfter completing the unit and reviewi.docxUnit I Scholarly ActivityAfter completing the unit and reviewi.docx
Unit I Scholarly ActivityAfter completing the unit and reviewi.docx
 
Unit III EssayIMPORTANT NOTE For this essay assignment you wi.docx
Unit III EssayIMPORTANT NOTE For this essay assignment you wi.docxUnit III EssayIMPORTANT NOTE For this essay assignment you wi.docx
Unit III EssayIMPORTANT NOTE For this essay assignment you wi.docx
 
Unit AssignmentUnit I Scholarly ActivityAfter completing the.docx
Unit AssignmentUnit I Scholarly ActivityAfter completing the.docxUnit AssignmentUnit I Scholarly ActivityAfter completing the.docx
Unit AssignmentUnit I Scholarly ActivityAfter completing the.docx
 
Unit 9 Ethical Leadership Part II - DiscussionEthicsDiscuss y.docx
Unit 9 Ethical Leadership Part II - DiscussionEthicsDiscuss y.docxUnit 9 Ethical Leadership Part II - DiscussionEthicsDiscuss y.docx
Unit 9 Ethical Leadership Part II - DiscussionEthicsDiscuss y.docx
 
Unit I Article Critique Corporate social responsibility (CSR) is one.docx
Unit I Article Critique Corporate social responsibility (CSR) is one.docxUnit I Article Critique Corporate social responsibility (CSR) is one.docx
Unit I Article Critique Corporate social responsibility (CSR) is one.docx
 
Unit I AssignmentFor this assignment, you will use Hofstede’s .docx
Unit I AssignmentFor this assignment, you will use Hofstede’s .docxUnit I AssignmentFor this assignment, you will use Hofstede’s .docx
Unit I AssignmentFor this assignment, you will use Hofstede’s .docx
 

Recently uploaded

Neurulation and the formation of the neural tube
Neurulation and the formation of the neural tubeNeurulation and the formation of the neural tube
Neurulation and the formation of the neural tube
SaadHumayun7
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
中 央社
 

Recently uploaded (20)

size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceutics
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
 
Application of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matricesApplication of Matrices in real life. Presentation on application of matrices
Application of Matrices in real life. Presentation on application of matrices
 
Essential Safety precautions during monsoon season
Essential Safety precautions during monsoon seasonEssential Safety precautions during monsoon season
Essential Safety precautions during monsoon season
 
REPRODUCTIVE TOXICITY STUDIE OF MALE AND FEMALEpptx
REPRODUCTIVE TOXICITY  STUDIE OF MALE AND FEMALEpptxREPRODUCTIVE TOXICITY  STUDIE OF MALE AND FEMALEpptx
REPRODUCTIVE TOXICITY STUDIE OF MALE AND FEMALEpptx
 
How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17How to the fix Attribute Error in odoo 17
How to the fix Attribute Error in odoo 17
 
Neurulation and the formation of the neural tube
Neurulation and the formation of the neural tubeNeurulation and the formation of the neural tube
Neurulation and the formation of the neural tube
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
Word Stress rules esl .pptx
Word Stress rules esl               .pptxWord Stress rules esl               .pptx
Word Stress rules esl .pptx
 
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17
 
“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE                       .“O BEIJO” EM ARTE                       .
“O BEIJO” EM ARTE .
 
....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf....................Muslim-Law notes.pdf
....................Muslim-Law notes.pdf
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
Mbaye_Astou.Education Civica_Human Rights.pptx
Mbaye_Astou.Education Civica_Human Rights.pptxMbaye_Astou.Education Civica_Human Rights.pptx
Mbaye_Astou.Education Civica_Human Rights.pptx
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx2024_Student Session 2_ Set Plan Preparation.pptx
2024_Student Session 2_ Set Plan Preparation.pptx
 
Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).Dementia (Alzheimer & vasular dementia).
Dementia (Alzheimer & vasular dementia).
 
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptxMatatag-Curriculum and the 21st Century Skills Presentation.pptx
Matatag-Curriculum and the 21st Century Skills Presentation.pptx
 
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General QuizPragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
Pragya Champions Chalice 2024 Prelims & Finals Q/A set, General Quiz
 

Unit III Research PaperSelect a major packaged goods company such .docx

  • 1. Unit III Research Paper Select a major packaged goods company such as Proctor & Gamble, General Mills, or Kraft. Pretend you are a marketing executive, training new marketing research analysts about descriptive and causal research. Explain, in at least 300 words, examples of when you would use a survey, experiment, and test marketing in research for the company. For example, if General Mills is launching a new cereal, how would the company use surveys, experiments, and test marketing to increase the chances of success of the new product?