Analyze the role of diversification in creating value for Google. Solution Google has diversified to different products and services which include search engines,Advertising tools , Communication and Publishing tools,Development tools, Security tools, Map related products , Statistical tools etc. Such a diversified and broad range of services has helped Google acquire more and more customers and have been able to sideline the competitors. Google also trying to launch Wearable computers in the market. Wearable googles , wearable wrist watches etc which will also act as computers and telecom handset to compute and communicate. Therefore it has added great value to the customers needs and wants. He doesn\'t have to look at multiple service providers to solve his problems. Google is the one-stop solution provider to him now..

1. Analyze the role of diversification in creating value for Google.
Solution
Google has diversified to different products and services which include search
engines,Advertising tools , Communication and Publishing tools,Development tools, Security
tools, Map related products , Statistical tools etc. Such a diversified and broad range of services
has helped Google acquire more and more customers and have been able to sideline the
competitors. Google also trying to launch Wearable computers in the market. Wearable googles ,
wearable wrist watches etc which will also act as computers and telecom handset to compute and
communicate. Therefore it has added great value to the customers needs and wants. He doesn't
have to look at multiple service providers to solve his problems. Google is the one-stop solution
provider to him now.