Google Case Study

2. What is Google’s core business?
● Advertising is what makes it possible to offer their products to everyone. Majority of
the revenue is generated from advertising.
So how does Advertising at Google work?
They make money selling ad space to all businesses in two key ways.
● First, businesses can reach potential customers by showing ads on a range of Google
products such as Search, Maps, and YouTube.
● Second, businesses can buy ad space that they show on sites and apps that partner
with, like news publications and blogs. In this case, most of the money goes to the
partner and helps fund their content.

3. Pro's and Con's of managing diverse portfolio
Pro's -
● Helps with using real-time data that Google
has collected from different sources to
adjust new marketing campaigns.
● Dominating search and online advertising
as it collects large amount of data from
internet and makes it useful
● Provides businesses and consumers
information they need at speed of light
● Continuous innovation of new products and
upgrading the existing line products
● Multiple streams of revenue
● Diversification of risk
Con's -
● Overextension of Resources
● Reducing/Slowing down the
innovation process
● High dependance on online
technologies
● Less attention to detail
● High R&D expenses

4. Company value
● Great just isn’t good
enough
● You can be serious
without a suit
● You can make more
money without doing evil
● It’s best to do one thing
really well
Customer value
● Focus on user and all else
will follow
● Fast is better than slow
● You don’t need to be at your
desk for need of an answer
● There's more information out
there
● Need for information crosses
all borders
Collaborators value
● Democracy on
web works
What are Google’s core values?

5. ● Working on driverless cars, Waymo project spreading across
autonomous mobility division by 2030.
● Google device to be used by every internet user on the planet.
● Google working on project Ara (Google’s modular phone) and project
Tango ( 3D mapping)
● Space exploration via Lunar XPRIZE project.
● X company - researching tech for future.
● Project Lara - Google plans to transmit light speed internet (Being
tested in India)
● Robotics - Google focusing on IoT with machines. Acquired 30 AI
startups .
● Wearable Technology - Weaving wires and tech into fabric
What’s next for Google?

6. ● Innovation
● Robotics and AI
● Automated Technology
● Sustainability
● Employee Well being
● Customer Satisfaction
Where should Google focus more?

7. Thank You