How to be creative in guerrilla marketing, creativity application scope.

1. Truly Creative Marketing
Focusing Outline __
What is Truly Creativity-Goal of
Creativity ?
Area of Creativity
Steps - Ensure Creative Marketing
How to be Creative
11/9/2015 1
Shakhawat Hussain, Manager, Labaid,
Uttara

2. What is truly creativity
or goal of creativity
 Creativity –not imagination or idea only
 Profitability attests Creativity
 The product is incredible :
not only the ad was incredible creative.
11/9/2015 2
Shakhawat Hussain, Manager, Labaid,
Uttara

3. Area of Creativity
 Limitless ways of exercise of the creativity- use all
creatively.
 In Strategy, plan : covering purpose, benefits &
positioning.
 In web, blog, commercial, demonstration, people
 More creative than competitor in all tools
 Creative in prospecting, decor, employee attire,
method of gaining free publicity
 Cause Related marketing-creatively……..
11/9/2015 3
Shakhawat Hussain, Manager, Labaid,
Uttara

4. Steps: ensure creative
marketing
 Find inherent drama in the product
 Translate inherent drama to meaningful benefits
 State the benefit in a believable way
 Get people's attention
 Motivate the people to get involved
 Be sure you are communicating clearly
 Measure your finished tools against your creative
strategy
11/9/2015 4
Shakhawat Hussain, Manager, Labaid,
Uttara

5. How to be Creative
 Creativity comes from knowledge
 knowledge in product, world happening, competitors,
target customer, current events, economy, trend of
time, world events etc.
 Guerrillas are generalized not specialized
 Think Backward and forward
 Guerrilla says, shows and dictates creatively so that the
customer modifies his behavior
11/9/2015 5
Shakhawat Hussain, Manager, Labaid,
Uttara

6. How to be creative (Conti…)
 Address both conscious and subconscious mind of
customer
 It takes time, energy, imagination and information- not
much money
 Creative use of technology
 CSR or Cause related marketing is platform of creativity-
sells sanity, honesty and nobility.
 Adapting to the change not fighting.
11/9/2015 6
Shakhawat Hussain, Manager, Labaid,
Uttara

7. 11/9/2015 7
Shakhawat Hussain, Manager, Labaid,
Uttara