Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.
In this rapidly developing world the value and concept of
“strategizing” has undergone a severe change. The cost of an
error, today, is magnanimous and so is the reward for a right
move. In evolving strategies, it’s time now for perfectionists
where an occasional hunch might help.
Through indepth understanding of our client’s business and its
stakeholders we edge out innovative and cost effective
strategies for our clients to adapt to the latest trends and
gain a head start in the market.
Lets play n think. Lets Plink.
Marketing Consultancy Brand Management Strategic Media Planning
The aim of marketing is to Don't tell me how good you A rupee saved is a rupee
know and understand the make it; tell me how good it earned.
customer so well that the makes me when I use it.
product or service fits him We analyse current
and sells itself. We assist brands create the spends or budgeted media
branding idea that makes spends of a brand and
We provide this expertise in their customers feel good then optimise it with smart,
understanding customers about themselves. innovative and
and evolve strategies for implementable media
solving a problem / benefiting Such a brand will reap solutions based on our
from an opportunity. benefits in the form of understanding of the
profits, growth, employee customer to derive a better
We then partner our clients in satisfaction and societal response at less spends.
executing the strategies. behaviour change.
Customer Experience Franchise Training and workshops
A brand is an experience Franchising is not a As you share, so you grow.
business itself, but a way
Creating great customer of doing business. We share our expertise in
experiences is the only way marketing, innovative media
to grow consistently in this We assist businesses planning and usage of
highly competitive and develop their Franchising technology with corporate and
cluttered market. model institutions.
We assist organizations We assist franchise find We also conduct ‘Plink your
create delightful customer the right franchising brand’ Workshop for
experiences by developing opportunity based on their professionals and
and implementing profile and then guide management students where
strategies that keep them to build it we guide them through a
customer at the center of successfully. systematic and strategic way
every key business to brand or rebrand their
decision. company or products.
Times of India, Ahmedabad Edition, 02 Apr 2008, Page 2
Ahmedabad Mirror, Times of India, Ahmedabad Edition, 29 Mar 2008, Page 7
Recent Clients Overview
City Pulse Multiplex Group (www.citypulse.co.in): We evolved strategies for increasing revenues of our
client by working on their pricing, introducing promotional offers, identifying cross selling opportunities and
launching two new offerings.
Jade Blue Retail Group (www.jadeblue.com): We assisted senior management identify opportunities for
growth and evolved strategies for percolating in Gujarat and expanding outside.
Solifix Industries: We worked on all the 4Ps of this adhesive product from naming the product as Solifix
and designing their logo & packaging to deciding MRP & dealer price to distribution & promotion strategy.
Cybersurf Pvt. Ltd (www.cybersurfindia.com): We are partnering them to evolve and introduce two new
product offerings .
Real Monkey Design Studio (www.realmonkey.in): We consult the senior management for their various
Scientific Diagonistic Center: We assist them in planning their advertising campaigns.
Ceon Solutions Ltd. (www.ceon.in): We evolved the branding idea for iSchool, their flagship product and
continue to consult them on marketing their various offerings.
Government of Gujarat (www.gujenvfor.gswan.gov.in): We are communication strategists for the state
government for a World Bank aided environment restoration project.