1. ARE YOU SOLVING THE
RIGHT PROBLEM?

2. THE PROBLEM-DEFINITION PROCESS
ESTABLISH
JUSTIFY WRITE THE
THE NEED CONTEXTUALISE
THE PROBLEM
FOR A THE PROBLEM
NEEDS STATEMENT
SOLUTION

3. ESTABLISH THE NEED FOR A SOLUTION
 WHAT IS THE BASIC NEED?
 WHAT IS THE DESIRED OUTCOME?
 WHO STANDS TO BENEFIT AND WHY?

4. JUSTIFY THE NEEDS
 IS THE EFFORT ALIGNED WITH OUR
STRATEGY ?
 WHAT ARE THE DESIRED BENEFITS FOR THE
COMPANY AND HOW WIL WE MESURE THEM?
 HOW WILL WE ENSURE THAT A SOLUTION IS
IMPLEMENTED ?

5. CONTEXTUALIZE THE PROBLEM
 WHAT APPROACHES HAVE WE TIRED ?
 WHAT HAVE OTHERS TIRED ?
 WHAT ARE THE INTERNAL AND EXTERNAL
COSTRAINTS ON IMPLEMENTING A
SOLUTION ?

6. WRITE THE PROBLEM STATEMENT
 IS THE PROBLEM ACTUALLY MANY PROBLEMS ?
 WHAT REQUIREMENTS MUST A SOLUTION MEET ?
 WHICH PROBLEM SOLVER SHOULD WE ENGAGE ?
 WHAT THE INFORMATION AND LANGUAGE SHOULD
THE PROBLEM STATEMENT INCLUDE ?

7. WRITE THE PROBLEM STATEMENT
 WHAT DO SOLVER NEED TO SUBMIT?
 WHAT INCENTIVES DO SOLVER NEED?
 HOW WILL SOLUTION BE EVALUTED AND
SUCCESS MESURED?

8. THANK YOU
PRESENTED BY
SHAILI SINHA
Reference
Are You Solving The Right Problem;by Dwayne;HBR September 2012