A presentation used to explain the importance of business development on ethical foundations, to the participants of a programme, at Hyderabad.

1. BUSINESS DEVELOPMENT ON ETHICAL FOUNDATIONS PROF. V. VISWANADHAM

2. ? WHAT ? WHY ? HOW ? ?

3. THINKING, WHILE THINKING, ABOUT THINKING, WILL IMPROVE THE QUALITY OF OUR THINKING & THE QUALITY OF OUR LIFE

4. UNLESS YOU ARE VERY CLEAR ABOUT YOUR EXISTING THOUGHT PATTERNS AND THE NEED FOR INCREASING THE DESIRABLE POSITIVE THOUGHT PATTERNS YOU CANNOT IMPROVE YOUR POSITIVE ATTITUDE

6. WHAT IS BUSINESS ? WHAT IS BUSINESS DEVELOPMENT ? WHAT ARE ETHICS ? WHAT ARE ETHICAL FOUNDATIONS ? BUSINESS AND ETHICS ~ DO THEY GO TOGETHER ? CAN BUSINESS DEVELOP ON ETHICAL FOUNDATIONS ? 6 Qs

7. BUSINESS BUSINESS IS ANY ACTIVITY RELATING TO PRODUCTION, BUYING AND SELLING OR EXCHANGING OF GOODS OR SERVICES WITH A PROFIT MOTIVE

9. BUSINESS DEVELOPMENT BUSINESS DEVELOPMENT IMPLIES THAT YOU MUST STRIVE TO SURPASS YOUR OWN PAST PERFORMANCE & FURTHER, WHEN COMPETITION EXISTS ~

10. COSTS MUST BE REDUCED MARGINS MUST BE WIDENED TOP LINE MUST BE IMPROVED EXISTING CUSTOMERS MUST BE RETAINED NEW CUSTOMERS MUST BE OBTAINED NEW MARKETS MUST BE CONQUERED BOTTOM LINE MUST BE INCREASED GROWTH MUST BE ACCELERATED CREATIVITY MUST BE UNLEASHED INNOVATION MUST BE ENCOURAGED RESEARCH & DEVELOPMENT MUST BE STRENGTHENED SO THAT SURVIVAL / GROWTH IS ON SOLID FOUNDATIONS & CAN BE REASSURED WHEN COMPETITION EXISTS . . . 11 MUST BEs

11. COMPETITION COMPELS YOU TO IMPROVE ON YOUR EXISTING COMPETENCIES THROWS A SERIOUS CHALLENGE THE IMPORTANT QUESTION IS : HOW ARE YOU GOING TO FACE THE CHALLENGE & ACHIEVE ? BY FAIR MEANS ? OR BY UNFAIR MEANS ?

12. EVEN WHEN THERE IS NO COMPETITION HOW ARE YOU DEALING WITH YOUR EXISTING CUSTOMERS ? WHAT ARE YOU DOING TO ATTRACT NEW CUSTOMERS ? or WHEN COMPETITION IS NOT SEVERE . . .

13. ETHICS ETHICS ARE MORAL BELIEFS AND RULES ABOUT RIGHT AND WRONG THAT INFLUENCES THE BEHAVIOUR, ATTITUDES AND PHILOSOPHY OF LIFE OF A GROUP OF PEOPLE ETHICS AND VALUES

14. VALUES Values of a person or group are the moral principles & beliefs that they think are important in life & that they tend to live their lives by such values as guiding principles

17. DHARMA DOING DUTIES & DISCHARGING RESPONSIBILITIES IN A RESPONSIBLE MANNER ENTITLES YOU TO YOUR RIGHTS DHARMA IMPLIES SACRIFICE AND NON-VIOLENCE DHARMA FOR SOCIAL STABILITY SOCIETAL STRENGTH & HUMAN WELFARE TRUTH "IN ACTION" IS DHARMA Aacharinchabadina Satyame Dharmamauthundi

18. FOUNDATION THE SOLID STRUCTURE WHICH SUPPORTS THE SYSTEM ARE YOU INTERESTED IN STRONG FOUNDATIONS ? OR, YOU WANT TO CONTINUE ON WEAK FOUNDATIONS ?

19. BUSINESS HAS ITS PRIMARY FOCUS ON PROFITS AND SURVIVAL ETHICS PRIMARILY DEALS WITH WHAT IS RIGHT AND WRONG HENCE, THE DIFFICULTY IN COMBINING NOTWITHSTANDING THE DIFFICULTY BUSINESS AND ETHICS MUST GO TOGETHER Q BUSINESS AND ETHICS ~ DO THEY GO TOGETHER ?

20. CAN BUSINESS DEVELOP ON ETHICAL FOUNDATIONS ? ? ? ? ? ? WHY NOT ? IN FACT, THERE IS NO OTHER ALTERNATIVE

21. AS A MATTER OF FACT, EVERYTHING YOU DO WITH EVERYONE EITHER DIRECTLY OR INDIRECTLY . . . IS GOVERNED BY ETHICAL CONSIDERATIONS

22. COMPARISON COMPETITION COMPETENCIES Q HOW DO WE GO ABOUT ? THE FACT THAT OTHERS HAVE DONE IT OR DOING IT OR MAY DO IT & HENCE, WE MUST BE THE FIRST TO DO IT . . . DO UNTO OTHERS AS YOU WANT OTHERS TO DO UNTO YOU What is needed: Value-based Competencies

23. THE QUESTION IS . . . YOURSELF ? YOUR CUSTOMERS ? YOUR EMPLOYEES ? YOUR MANAGERS ? & ALL OTHERS WITH WHOM YOU DEAL ? WITH WHAT VALUES ? HOW YOU MOTIVATE . . .

24. ENDS JUSTIFY THE MEANS ?

25. AT ANY PRICE ? AT ANY COST ? BY ANY MEANS ? CUT THROAT ? WHAT DOES YOUR CONSCIENCE SAY ?

26. THANK YOU FOR YOUR PATIENT LISTENING A SMALL REQUEST PLEASE . . . PROF. V. VISWANADHAM 040 - 2722 3383