A study of portfolio management at icici direct

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A
Project Report on
“A STUDY OF PORTFOLIO MANAGEMENT AT ICICI DIRECT”
Contact for complete Project –
+ 91 7417456308

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DECLARATION
I, …………………………… hereby declare that, this project titled “A STUDY OF
PORTFOLIO MANAGEMENT AT ICICI DIRECT” is an original work carried out by
me, under the guidance of …………………….. The report submitted by me is a bonafide
work carried by me of my own effort and it has not to be submitted to any other university or
published any time before.
Date: …………
Place: …………..

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CERTIFICATE BY THE GUIDE
This is to certify that the project report titled “A STUDY OF PORTFOLIO
MANAGEMENT AT ICICI DIRECT” Submitted in partial fulfillment of Masters of
Business Administration, at ……………………………………… was carried out by
“……………………… under the guidance of…………………………………….This work
has not been submitted to any Institution for the award of any Degree/Diploma/Course.
Signature of the Internal Guide Signature of External

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ABSTRACT
Portfolio management is the process of making decisions about matching investments to
objectives, investment mix and policy, asset allocation for individuals and institutions, and
balancing risk against performance. Portfolio management is all about determining strengths,
weaknesses, opportunities, and threats in the choice of debt vs. equity, domestic vs.
international, growth vs. safety, and much other trade-offs encountered in the attempt to
maximize return at a given appetite for risk.
The terms "portfolio management" and "financial planning" are not synonyms; they are not
the same. Portfolio management is the act of creating and maintaining an investment account.
Whereas, financial planning is the process of developing financial goals and setting up a plan
of action to achieve them. Professionally licensed portfolio managers are responsible
for portfolio management on behalf of others, while individuals may plan their own
investments and build their own portfolio. The end goal of portfolio management is to
maximize the investments expected return, given an appropriate level of risk exposure.

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ACKNOWLEDGEMENT
It is my proud privilege to express my profound gratitude to my project
guide………………………….. and the entire faculty of department,
………………………………………………………………and teachers of department for
providing me with opportunity to avail the excellent facilities and infrastructure. The
knowledge and values inculcated have proved to be of immense help at very start of my
career.
I would like to express my gratitude to all my friends for their invaluable support and co-
operation during the course of the project.

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TABLE OF CONTENT
I. Title Page
II. Declaration
III. Certificate of the guide
IV. Abstract
V. Acknowledgment
1. Introduction to the topic
2. Research problem
3. Need of the study
4. Scope of the study
5. Objectives of the study
6. Hypothesis of the study
7. Research methodology
8. Limitation of the study
9. Literature review
10. Introduction to the Industry
11. Company profile
12. Data analysis and interpretation
13. Finding
14. Suggestion
15. Conclusion
16. Bibliography
17. Annexure

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Chapter – 1
INTRODUCTION

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INTRODUCTION
PORTFOLIO MANAGEMENT:
Portfolio Management:
Investing is simple but not easy. when it comes to managing your hard-earned money,
making sure it goes that extra mile is a task best left to the experts. And who better to do it for
you than the ICICI DIRECT.COM. The recently launched Portfolio Management Service is
sheer music to investors' ears with the perfect symphony of our varied expertise honed over
the years with our experience in the stock markets.
The whole raison d'etre of the Portfolio Management Service is ensuring that your money
goes that extra mile or earns that extra return, which dramatically improves the returns
structure for your investments.
To highlight the kind of value that we add to your investments, let us consider a small
example. From the age of 25 if you were to invest INR10000/ month and manage your
investments and consequently earn a good average of 14% p.a., your wealth at the time of
retirement (at the age of 60) would be INR 11.77 million. Simultaneously if we were to
manage your investment of a similar nature (INR10000/ month from the age of 25) using all
the skills, experience technology and infrastructure at our disposal and make an increment in
your returns of just 2% p.a., your wealth at the time of retirement would be INR 21.63
million which is a whopping increment of about INR 10 million.
There are a number of factors, which contribute to earning such a great return on your
investments.
Research:
We have a team of over 15 research analysts, each with impeccable professional credentials.
With a collective experience spanning several hundred years, a veritable treasure-trove of
experience and understanding of the markets and of various sectors and companies, it comes
as no surprise that we are the obvious choice for none other than Forbes when it came to

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choosing the Best of the Web for Asia. Under the Asian investing category, Forbes rates us as
`…a must read for investors across Asia'.
Asset allocation:
Our investment committee led by two of our directors with impeccable reputation for stock
picking decides on asset allocation across sectors and product categories. They bring to the
table their enormous experience and knowledge of economy, market sentiment and sectoral
trends. For every portfolio, the investment strategy is decided after a careful assessment of
several factors like your investment needs, preferences and risk profile. To ensure a
consistent performance, we apply rigorous methods to measure and control risk. As our
investment philosophy is not driven by brokerage income, you may find a surprisingly low
churn in the portfolios managed by us.
Timing:
Proponents of the traditional long-term investment would have you believe that in the long-
term, timing hardly makes any difference. But given the extent of volatility that is prevalent
in the modern markets, stocks could swing more even in a given day more than a
conservative investor’s targeted return for an entire year. We have a team of dealers and
technical analysts who can help you capitalize on precisely these fluctuations in the markets.
Relationship management:
As a Portfolio management customer you will have the services of your very own
Relationship Manager. Relationship Managers at India Info line are chosen after stringent
checks related to the character, integrity and the overall competence post which they undergo
extensive training. You can think of your Relationship Manager as your one point of contact
for all your queries related to your investments
BackOffice:
An online back office means you always have online and anytime access to your ledger
account, your contract notes, bills and portfolio performance report. This is the result of our
immense investment in technology and systems over the years.
Apart from these you will discover many small and thoughtful features, which will add value
to your experience, literally

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RESEARCH PROBLEM
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NEED FOR THE STUDY
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SCOPE OF THE STUDY
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OBJECTIVES OF THE STUDY
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RESEARCH HYPOTHESIS
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RESEARCH METHODOLOGY
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Chapter – 2
LITERATURE REVIEW

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LITERATURE REVIEW
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Chapter – 3
INDUSTRY AND COMPANY PROFILE

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INDUSTRY PROFILE

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COMPANY PROFILE
ICICI GROUP

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Chapter – 4
DATA COLLECTION AND ANALYSIS

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Chapter – 5
Findings, Suggestion
Conclusion

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FINDINGS

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SUGGESTIONS

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CONCLUSION

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BIBLIOGRAPHY

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ANNEXURE

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