2. Introduction
• Set up in 1945 as Mahindra & Mohammed.
• Renamed as Mahindra & Mahindra in 1948.
• Introduced first time Jeep in Indian.
• Converted into public limited co. in 1955.
• Largest manufacturer of tractors in Indian over 25
years.
3. Contin…
• Entered into the two-wheeler segment in India by
taking over Kinetic Motors.
• Acquired plants in China, the UK and three assembly
plants in the US.
• Became market leader in the Indian tractor segment
in 1983.
4. Business Strategy
• Restructuring of the Company
• E-Business Initiative
• Joint Ventures
• Foreign Competition
• Market leader in Tractor and UV segment
• Strong market base in urban & semi-urban areas
5. Marketing Tools
• Offers Customized products
• Offers products at lower rate
• Focuses on quality of the products
• Customer relationship management
• Direct marketing in rural areas
10. Overseas Tie-ups
• M&M entered into joint venture with Renault
SA, France in 2007
• International Truck and Engine
Corporation, USA
• Has controlling stake in Reva, electric car
company
• Joint Venture with Plasan Sasa, Israel for
design and development of bullet proof
vehicles
11. Director
Nadir Godrej
Secretary
NS
CEO
Anand Mahindra
Director
Deepak Parekh
Chairman of the Board
Keshub Mahindra
Director
Arun Dasgupta
Director
M.Murugappan
Director
Naraynan Vaghul
Director
A.Ganguly
Director
R.Kulkarni
Director
Anupam Puri
Trade, Retail & Logistics Sector
RM
Systems & Technologies Sector
HL
Information Technology Sector
UY
Human Resources, After-Market &
Corporate Services
RD
Finance, Legal & Financial Services
UP
Infrastructure Development Sector
AN
Farm Equipment Sector
AC
Automotive Sector
PG
CFO
Bharat Doshi
Organization Structure:
