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Joseph Cyril Bamford
BY : Sanket Gupta
The first backhoe
Fordson Model F,
Sir Anthony Bamford
Industry Heavy equipments
Headquarters Rocester, United Kingdom
Products Construction, Demolition
& Agriculture Machinery
Revenue £1.35 billion(2009)
Employees Approximately 8,000
JCB INDIA JCB come to India in 1979
The company has a turnover
of US $ 335 million
The company is growing by
25 to 30% annually
JCB India is a subsidiary of JC
Bamford Excavators LTD.
The products range form
backhoe loaders , wheeled
Loaders to excavators and
skid steer loaders.
The company has a 70% market share
in he backhoe loader segment and
around 13% market share in the
overall Indian CE industry
It has facilities at Ballabgarh in Haryana
and Pune in Maharashtra
JCB has a 38 dealers and 206 outlets
JCB has a dedicated part centre in
Ballabgarh and part destitutions in
Chennai, Pune and Kolkata
COMPATITOR IN INDIA
PRODUCTION AND SALES VOLUME
0 1000 2000 3000 4000 5000 6000 7000
KEY GROWTH DRIVERS AND USER
0% 20% 40% 60% 80% 100%
•Two models of compactor called Vibromax VM115 and VMT 850, which are widely used in
construction of roads and highways.
•Two models in telehandlers namely 506C and 528S which are widely used in construction
of multi-storyed buildings, material handling at ports, industrial purpose, etc.
•Three different Robotic Skid Steer Loaders, viz. 160/170/190 all of which come with a wide
range of attachments to suit specific customer needs.
•JCB best and India's finest Excavator range includes JS 80 (8 ton), JS 140 (14 ton), JS 200
(20 ton). JS 210 LC (21 ton) and JS 330 (33 ton) and recently launched JS200HD (Quarry
Machine) suited to diverse weight requirements.
•The options in the exceptional two wheeled loaders are 430Z (127 HP. 1.7 cu.m), 432ZX
(150 HP, 2.3 cu.m) and 456ZX (216 HP, 3.3 cu.m).
•Strong brand name.
•Good reputation among customers.
•Exclusive access to high grand natural resources.
•Favorable access to distribution network.
•World's top three manufacturers of construction equipment.
•Employ 7,000 people on 4 continents and sell our products in 150
countries through 1,500 dealer depot locations.
•Produces a range of over 300 machines and maintains a
reputation for unrivalled customer service
•Today JCB is the fastest growing company in the Indian
earthmoving and construction equipment industry.
•Lack of patent protection.
•High cost structure.
•Lack of access to key distribution channels .
•An unfulfilled customer demand fast.
•JCB India Limited started operations in 1979 as a joint venture
•In 2003 JCB, UK acquired 100% shares in the joint venture .
•In 1979 government regulation is very high in India so JCB start
•Arrival of new Technologies.
•Remove of international trade barriers.
•JCB STRATEGY “JCB strategy is to always deliver the best."
•Extraordinary customer satisfaction
•JCB India believes in extraordinary customer satisfaction, as
they are the principal force guiding all JCB initiatives and
•Shifts in consumer tastes away from the firm products.
•Emergence of substitute products.
•Increases trade barriers.