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Mahindra and Mahindra


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These slides have been created for the business presentation in Jaipuria Institute of Management, Lucknow

Published in: Education, Business, Automotive
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Mahindra and Mahindra

  1. 1. mahindra<br />Presented by:<br />Feroz Ahmad<br />8960349664<br />Jaipuria Institute of Management,Lucknow<br />
  2. 2. Introduction<br />Set up in 1945 as Mahindra & Mohammed.<br />Renamed as Mahindra & Mahindra in 1948.<br />Introduced first time Jeep in Indian. <br />Converted into public limited co. in 1955.<br />Largest manufacturer of tractors in Indian over 25 years.<br />
  3. 3. Contin…<br />Entered into the two-wheeler segment in India by taking over Kinetic Motors.<br />Acquired plants in China, the UK and three assembly plants in the US.<br />Became market leader in the Indian tractor segment in 1983.<br />
  4. 4. Business Strategy<br />Restructuring of the Company<br />E-Business Initiative<br />Joint Ventures<br />Foreign Competition<br />Market leader in Tractor and UV segment<br />Strong market base in urban & semi-urban areas<br />
  5. 5. Marketing Tools<br />Offers Customized products<br />Offers products at lower rate<br />Focuses on quality of the products<br />Customer relationship management<br />Direct marketing in rural areas<br />
  6. 6. Market Position<br />
  7. 7. Source of the content :<br />
  8. 8. Products<br />Sports Utility VehiclesJeep Commercial Vehicles<br /> Multi Utility Vehicles Pick ups Tractors<br />
  9. 9. Competitors<br />Indian players<br /><ul><li>Tata Motors
  10. 10. Bajaj Auto
  11. 11. TVS Motors
  12. 12. Hero Honda
  13. 13. Bajaj Tempo
  14. 14. Ashok Leyland</li></ul>Global Players<br /><ul><li>General Motor
  15. 15. Toyota
  16. 16. Ford
  17. 17. Hyundai
  18. 18. Skoda
  19. 19. Mercedes</li></li></ul><li>Overseas Tie-ups<br />M&M entered into joint venture with Renault SA, France in 2007<br />International Truck and Engine Corporation, USA<br />Has controlling stake in Reva, electric car company<br />Joint Venture with Plasan Sasa, Israel for design and development of bullet proof vehicles<br />