The over all analysis of strategic marketing.

1. Marketing Strategy Analysis
[Based on Environment]
Macro Environment Micro Enviroment
Politics
Economics
Social
Technology
Legal
Environment
Rivalry Competitiveness
Supplier
Buyers
Entrance Threat
Substitutional Threat
Internal Enviroment evaluation strategy
1. Resource Audit
2. Porter’s Value Chain Model
- Cost based advantage
-Differentiate based advantage
Strategic Fit
-Strenght
-Opportunity
-Weakness
-Threat
Marketing Stategic Choice
Corporate level
-->Mission statement
-->Directional strategy (Growth, Stability & Retrenchment)
--> Resource allocation
Strategic Decission
Strategic Business Unit(SUB) level
--> Generic Strategy (Cost leadership, Differentiation, Foucs)
(Porter’s Generic Strategies & Bowman’s Strategy Clock)
Marketing Related/Functional Level
--> Product Offering
--> Market Segment to target
--> Position Strategy
-->Competitive Position Tactics