2. Pyschographic
• The trailer will be targeted at strugglers and a
mainstream audience as they seek sensation.
• The pyschographics of the target audience will
also be the ‘Explorer’ category as this group
are thrill seekers, seek adventure and
sensation which is what a horror film entails. I
would also target the promotional package at
the Struggler category as they also seek
sensation.
3. Economical status
• My target audience will be a c2 and above.
Therefore my target audience are people who
are able to go to the cinema frequently.
• People below c2 do not go cinema frequently
and do not enjoy movies as much as the social
classes c2 and above
4. Age and Gender
• My target audience will be between the ages
18-30. This is because the film will be rated 18
and over and therefore there is no reason to
have a target audience under the age of 18.
the target audience will not be over the age of
30 as the trailer will not interest people over
the age of 30.
• My trailer targets both males and females
5. location
• My target audience will be people who live in
urban areas and therefore can relate to the
settings used in the trailer. In addition to that,
the fact that the target audience lives in urban
areas means that they are more likely to relate
to the characters used in the trailer
