We share important 2016 visual content marketing statistics for marketers looking to engage and convert audiences.

1. The 3 Jaw-Dropping 2016
Visual Content Marketing
Statistics You Need to
Know

2. Visual Content Marketing
Statistics
With the increasing popularity of such
content formats as infographics and videos,
it’s clear that visual content marketing is not
just a trend but an effective strategy that
businesses can use to engage and convert
audiences. Recently, HubSpot came out with
a post featuring some amazing statistics
surrounding visual content—and we’ve pulled
the three we found most compelling to share
with you.
Below, check out three top statistics about
visual content marketing you need to know
about, including tips on how to use this
knowledge to your advantage this year.
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3. 3
3 Jaw-Dropping
Visual Content
Marketing Statistics

4. Jaw-Dropping Visual Content
Marketing Statistics
Statistic #1: Posts that include visual content are more than 40x more likely to be shared
across social media than those without.
Your Strategy: If you’re looking to extend the reach of your social media content, adding
visual assets to your posts is a no-brainer. If your business is on Twitter, try adding Twitter
Cards to your website to turn shares of links to your blog posts and site content into rich
media experiences. We added Twitter Cards to our own site last year and have seen
improved audience engagement and increased social shares, which is a huge win seeing as
implementing them is as easy as adding a few lines of code to your website.
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6. Jaw-Dropping Visual Content
Marketing Statistics
Statistic #2: When paired with images, people remember 65% of the information a piece of
content contains three days after seeing it. However, if that same information is relayed to
them orally and without an image, they can only remember 10% of it after three days.
Your Strategy: This statistic is hugely important. The addition of a single relevant image to
your text content can hugely improve visitor retention of your message and awareness of
your brand. But consider this—while an image may be worth a thousand words (as the old
adage goes) one minute of video is worth 8 million. Try incorporating video content into
your marketing strategy this year to improve brand awareness as well as audience
engagement with your efforts. Check out our previous blog post on leveraging native video
creatively for more tips.
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8. Jaw-Dropping Visual Content
Marketing Statistics
Statistic #3: Of the content creators surveyed, 73% are prioritizing creating more engaging
content this year, while a little more than half plan to prioritize creating visual content.
Your Strategy: The purpose of us sharing this stat is to instill a sense of urgency in you, the
readers. Visual content is more effective at attracting eyes, engaging viewers, and
converting them into leads and more and more companies are catching on to this. Now
that you are chock full of helpful data and well ahead of the rest of the game, put your
knowledge to good use and start developing visual content!
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9. Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com
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