Guerilla marketing ideas for new businesses on a budget
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Guerilla marketing ideas for new businesses on a budget
- 1. 1
- 2. The Problem • New Business trying to get the word out. • Little to no budget for marketing. The Need • Create sustained sales using little to no money. • Build a loyal fan base and name.
- 3. Guerilla Marketing Ideas • Eating contest “The Ultimate SLAB” • Halftime Sponsor at UVU • Local Artists • Happy Hour • City Deals • Social Media Campaigns 3
- 5. Formulating the Challenge Example – Two whole pizzas in 30 minutes Something extremely difficult to
- 6. Ideas for Rewards • Free if you finish it. • Example:“Pizza Party” in Santa Clara, CA. • T-shirt, picture on the wall, one free pizza every month for a year • Combination of the two.
- 8. Utah Valley University NCAA Division 1
- 9. Benefits 1. A local crowd of over 2000 students and families at every game. 2.When playing top schools you can expect a crowd of over 4000 fans. 3.A great way to get your name out there and create awareness about the awesomeness of
- 10. Happy Hour 10
- 11. Why Your Restaurant Needs a Happy Hour. • To increase sales during slow hours. • To attract customers who might not otherwise try your restaurant. • To encourage customers to associate your restaurant with “fun.” • To attract a specific market during a specific time.
- 12. Happy Hour Specials • Discounts on profitable items • BOGO • Vouchers • Events • Contests
- 13. Promoting Happy Hour • Happy Hour Menu • Direct marketing • Paid advertising • Website • Online social networking • Bouncebacks • Personal selling and viral marketing
- 14. What kind of results can I • Average of 37% increase in net sales • Up to 42% increased customer traffic
- 15. Local Artists
- 16. Why Use Local Artists? • Promotes both Artist and business • Brings crowds (networking) • Contagious • Fun environment • “free” • Specific genre (e.g. acoustic)
- 17. Free Drinks during the event. • Beverages cost relatively nothing • “free” concept attracts people • Initial taste • Gets people in the door
- 19. How Does It Work? 1. Create listing 2. Sent to affiliated websites • Email blast • Facebook and Twitter 3.Web searches • 2/3 are local searches • listing page gives recommendations
- 20. Basic Package • Pay in trade – 3 gift cards – Set restrictions – 10%-30% are never redeemed – 85% additional payout • Give your customers a good deal • Let them brag
- 21. Social Media 21
- 22. Social Media • More people visit Facebook than Google. • People are gathering into Tribes. • Use text messaging Service to speak with your tribe.
- 23. Be Seen on Facebook • Engage by starting a conversation daily. (i.e. ask a question.) • Ask your followers talk about you. • Leverage your followers friends.
- 24. Getting started • Citydeals.com - Ryan Stuki • gaspedal.com - WOM marketing • nualerts.com • musemusic.com - Local Artists 24
- 25. Test, Test, Test. • Measure your results. • Keep what works. • Tune and rework less effective campaigns. 25
Editor's Notes
- Happy Hour is not just for bars, and it does not really have to be only an hour long, either. In fact, it can be as long as you need it to be to get customers in during lull periods. Furthermore, several restaurants have had success with Happy Hour promotions that do not involve alcoholic beverages at all. For example, you may use a Happy Hour to target Sunday football fans, businesspeople getting off work, the weekend brunch crowd, etc
- When developing your Happy Hour specials, be sure to choose promotions that will have a good perceived value, but which will still earn you a profit. Try implementing one of the following specials: Discount items that have a high profit margin or that you get a good deal on. If the discounted items do not already have a high margin, you could end up losing money on Happy Hour. Buy One Get One Free (BOGO) offers always delight Happy Hour attendees, and it encourages them to bring their friends. You can offer BOGO specials on a specific item or group of items. Vouchers--You can send customers home with a token or coupon for a free or low-priced item any time in the future. This is a great way to get customers to come back again, even when the promotion is over. Events--Live music, films and live sports broadcasting can get people to come to your special, rather than the competitions. Events usually work well as a complement to other Happy Hour specials Contests--Karaoke, trivia, games and eating contests are all great ways to attract people to your Happy Hour
- By creating a separate promotional menu, you will make it easier to adjust the pricing and promotions of your Happy Hour without changing your regular menu. Display your Happy Hour menu on a special tabletop displayette or card holder. If you use paper menus or a write-on menu board to list your Happy Hour items, you can also add advertisements for other upcoming promotions, and you will be able to change them weekly. Direct Marketing--You can promote your Happy Hour with direct marketing postcards, emails or newsletters. In your email marketing, include a link to a coupon at your website, so you can measure your email marketing’s success. You could also include a trivia question in your direct marketing materials, and offer a discount or gift certificate to anyone who comes to Happy Hour with the correct answer. This is a great way to obtain high conversion rates on your direct marketing campaign Paid advertising--Radio is an especially good avenue for advertising your Happy Hour, since many people listen to the radio on their way home from work. A radio advertisement may encourage people to stop in after their work day. Website--Make sure to list the hours, menu and specials for your Happy Hour on your website. This will allow people to do a little research before they attend. Social Networking--Create an event in Facebook and/or other social networking sites so that people can send Happy Hour invitations to their friends and coworkers. Bouncebacks--You can give customers who eat at your restaurant during regular hours a bounceback coupon for returning during Happy Hour or vice versa. This is a good way to encourage them to come back, and if they had a good experience at your restaurant, they are likely to bring more people with them for Happy Hour. Personal Selling and Viral Marketing--Simply put, one of the best ways to advertise your Happy Hour is to tell people about it. Get in touch with any contacts you have at nearby businesses and organizations. Find people with good social networking potential to spread the word about your Happy Hour. By implementing a few of these marketing tactics, you can turn your Happy Hour into a successful promotion that produces profits and creates a new following of loyal customers. With a little marketing, your Happy Hour could help your restaurant become a local hot spot. References:www.foodservicewarehouse.com
- - Music need not necessarily manifest any special affinity with a particular product or service in order to play an effective and useful function. The music functions more as bridge between viewer and advertisement in this case -Music is contagious. You can hear it from all over, if it is a decent music artist, people will come.
- McDonald's is offering free medium fries and free drink with the purchase of an Angus third-pounder. It is about the only fast-food place seeing an increase in sales. On Monday McDonald's released a report showing a 4.3 percent increase in samestore sales boosted by a huge promotion of new coffee drinks.