Keeping Social Media in Perspective

851 views

Published on

Created for a presentation delivered at the Associated Church Press Convention on May 7, 2010.

Published in: Technology, Business
2 Comments
0 Likes
Statistics
Notes
  • And it's a shift in awareness that seems to need extensive exploration and conversation among church folks and those of us who craft communications about church and faith. Know I'm preaching to the choir (you!) when I note that while churches are increasingly being run like businesses in some arenas, taking this finance-based business model and applying it to church communication simply doesn't work well, if at all.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There's the shift - 'your objectives may be valuable but not measurable.'
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
851
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
4
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Keeping Social Media in Perspective

  1. 1. Keeping Social Media in Perspective Meredith Gould Associated Church Press Convention May 7, 2010
  2. 2. Seductive, Addictive, Essential 2
  3. 3. Essential If . . . Your audience includes Late Boomers, GenY, GenX, Millennials You want to monitor “citizen journalism” You’re interested in surviving the 21st century 3
  4. 4. ForresterSocial Technographics Ladder 4
  5. 5. Social Media are Tools for Managing & Monitoring Identity Information  Report news  Find news Relationships  Community building  Virtual water cooler 5
  6. 6. Making Social Media WorkYou must commit to ongoingengagement . . . or don’t bother. 6
  7. 7. Making Social Media ManageableAssess what needs to be:  Immediate v. Scheduled  Public v. Private  Organizational v. Individual 7
  8. 8. Making Social Media Manageable Twitter YouTube  HootSuite  Playlists  ÜberTwitter  Tweetdeck Facebook  Privacy controls 8
  9. 9. Measuring . . . What?ROI (Return On Investment)ROO (Return on Objective)  Content delivery  Audience engagement  Community building  Identity management 9
  10. 10. Measurement and EvaluationNot all value takes the form of ROI. Your objectives may be valuable but not measurable. 10
  11. 11. Meredith Gould meredith@meredithgould.com www.meredithgould.com @meredithgould and @chsocm www.meredithgould.blogspot.com(www.linkedin.com/in/meredithgould 11

×