Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Keeping Social Media in Perspective

981 views

Published on

Created for a presentation delivered at the Associated Church Press Convention on May 7, 2010.

Published in: Technology, Business
  • Login to see the comments

  • Be the first to like this

Keeping Social Media in Perspective

  1. 1. Keeping Social Media in Perspective Meredith Gould Associated Church Press Convention May 7, 2010
  2. 2. Seductive, Addictive, Essential 2
  3. 3. Essential If . . . Your audience includes Late Boomers, GenY, GenX, Millennials You want to monitor “citizen journalism” You’re interested in surviving the 21st century 3
  4. 4. ForresterSocial Technographics Ladder 4
  5. 5. Social Media are Tools for Managing & Monitoring Identity Information  Report news  Find news Relationships  Community building  Virtual water cooler 5
  6. 6. Making Social Media WorkYou must commit to ongoingengagement . . . or don’t bother. 6
  7. 7. Making Social Media ManageableAssess what needs to be:  Immediate v. Scheduled  Public v. Private  Organizational v. Individual 7
  8. 8. Making Social Media Manageable Twitter YouTube  HootSuite  Playlists  ÜberTwitter  Tweetdeck Facebook  Privacy controls 8
  9. 9. Measuring . . . What?ROI (Return On Investment)ROO (Return on Objective)  Content delivery  Audience engagement  Community building  Identity management 9
  10. 10. Measurement and EvaluationNot all value takes the form of ROI. Your objectives may be valuable but not measurable. 10
  11. 11. Meredith Gould meredith@meredithgould.com www.meredithgould.com @meredithgould and @chsocm www.meredithgould.blogspot.com(www.linkedin.com/in/meredithgould 11

×