1. If marketing is a path to your
goals then content is a path to
your customers’ goals.
Max Zahariadis
Server Density
@campuslondon
@serverdensity
@maxzografos
C O N T E N T M A R K E T I N G t h a t d o e s n ’ t s u c k
9. I was tired of doing posts that were obsolete
three hours after I wrote them. I wanted
evergreen content that didn’t have to be
updated constantly in order to hunt traffic.
I wanted to publish things that were useful.
~ Brian Lam, The Wirecutter
14. Paul Arden
It’s not how good you are,
It’s how good you want to be
Do not covet your ideas
~ Paul Arden
15. Essential Reading:
How Not to Write a Novel
Newman, Mittelmark
Step #2: Cut
passive voice
long vocabulary words
repetitions
cliché
adverbs
16. Bleed in the first line. Make it human
~ James Altucher
17. We have serious persuasive power immediately
after someone thanks us.
Articulate your unique idea. Why are you in
business? What are you all about?
Creating content is an essential human activity
Bad content is inessential.
Kung fu: Creating content is a long term,
disciplined practice. Be content. Enjoy the work.
Conquer empty pages with first drafts. Never
be afraid again.
Be honest. Have a voice.