1. TC Electronic
social media community insight
Seismonaut 220512

2. Uffe Kjems Hansen
VP of Business Management & Marketing
TC Electronic

3. TC Electronic
International Music & audio equipment manufacturer
US – 40%
Europe – 40%
Rest of world – 20%

4. End-Users
Today we focus on Recording and Performing musicians
Name dropping
U2, Prince, George Michael, Queens of the Stone Age, Korn, Michael Jackson,
Rammstein, Robyn.......you name it.....
And the more ‘down to earth’ users:
Highly engaged musicians with hunger to know
what and how the big guys are doing it

5. Online Facts
tcelectronic.com 220.000 visitors monthly
235.000 fans
7.8 mill views, 11.000 subscribers
13.000 followers
newsletters 100.000+ subscribers

6. Community Management
Give them something to talk about – and let them talk
Tied into overall Company & Product Strategy

7. Network the Network
Artist co-operation – John Petrucci, 250k fans, 80k followers
Users – Ask the users what they want
Dealers – Drive the purchase, content feed, artist links
Media – I scratch your back, you scratch mine

8. Internal Impact
Ongoing Content Creation – Relevant & engaging, video, video, video
Flow – Speed
Tone of Voice – Eye level communication
Communicational structure – Who talks about what – tier 1, tier 2 etc.
Transparency – The truth will out

9. Community
TC Dealer User Media

10. TC
Dealer User Media
Community

11. TC Electronic
social media community insight