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From your desktop to your wrist
How UX is shaping the way we experience music
Diana M. Mundó
UX Lead, 7digital
@dianam002
@dianam002
About me
• UX Lead in 7digital
• Interactive Media Designer with a MSc
in Cognitive Systems and Interactive
Med...
@dianam002
About 7digital
• 7digital is a B2B company providing platform
products and services to the digital music and
br...
The Music Industry
@dianam002
Phonograph
1877
Gutenberg’s
printing press
1440
Broadcast
radio
1904
Columbia
Records
1884
The “Big 6”
1988
Cas...
Photo: Italy’s Wikipedia
Photo: Guy Sie
Photo: Michele M. F.
Photo: CZmarlin
Photo: FaceMePLS
Photo: Dean Hochman
@dianam002
164,000,000,000
Last year 164 billion tracks were streamed in the US only
@dianam002
500,000,000
average weekly streams in the UK only in July 2015
More than
Cross-Platform Experiences
@dianam002
@dianam002
Context is the Key
@dianam002
Web Store
@dianam002
Android App
12:30 12:30
@dianam002
iOS App
@dianam002
7digital Store
12:30
Research Strategy
@dianam002
@dianam002
Data Analysis
Core behaviours / Features
% / # of customers who
engage
Inconsistent
behaviours
Single features
...
@dianam002
Example
(% customers who engage) Web Android iOS
Checkout 50% 20% n/a
Using credit card 20% 18% n/a
Using Paypa...
@dianam002
Example
(% customers who engage) Web Android iOS
Checkout 50% 20% n/a
Using credit card 20% 18% n/a
Using Paypa...
@dianam002
Example
(% customers who engage) Web Android iOS
Checkout 50% 20% n/a
Using credit card 20% 18% n/a
Using Paypa...
Cross-Platform Radio
The Process
Two workshops:
1. Main stakeholders from the client side:
• Proto-personas creation
• Users’ needs
2. Potentia...
@dianam002
Making lots of small trips by car never gets to hear a whole program
The Problem
@dianam002
Multiplatform system that allows Play/Pause for live radio
The Solution
Smartwatch
Wearables
@dianam002
The Brief
Create a user journey that explains the different interactions
between the wearable and web experience...
@dianam002
Paul:
- Music fan
- Tech savvy
- Blogger
- Social media consumer
- Student
- Already a user of this smartwatch
...
@dianam002
Key takeaways
• Context is the key to design compelling multi-platform music
experiences.
• Interconnected devi...
Thanks!
Any questions?
@dianam002
diana.mundo@7digital.com
@dianam002
Links
http://www.makeuseof.com/tag/the-evolution-of-music-consumption-how-we-got-here/
http://www.musicbusiness...
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
From your desktop to your wrist: How UX is shaping the way we experience music
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From your desktop to your wrist: How UX is shaping the way we experience music

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These are the slides for a talk I gave in UX Cambridge 2015.

A case study about the considerations that need to be taken into account when designing experiences that involve music delivered through multiple channels, working with a geographically dispersed team.

I focus on a variety of products that aim to provide a range of services - from streaming and downloading digital music to creating new radio experiences, all delivered through different platforms: radio, responsive, mobile and wearables.

Published in: Design
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From your desktop to your wrist: How UX is shaping the way we experience music

  1. 1. From your desktop to your wrist How UX is shaping the way we experience music Diana M. Mundó UX Lead, 7digital @dianam002
  2. 2. @dianam002 About me • UX Lead in 7digital • Interactive Media Designer with a MSc in Cognitive Systems and Interactive Media • Built physical interfaces to create and modify music in real time • Previously UX consultant at Accenture
  3. 3. @dianam002 About 7digital • 7digital is a B2B company providing platform products and services to the digital music and broadcast industries. • We operate a robust, scalable technical infrastructure that powers music and radio services from companies such as Technics, Onkyo, HMV and will.i.am. • We also run our own online music store and our own apps to buy, download and listen to music.
  4. 4. The Music Industry
  5. 5. @dianam002 Phonograph 1877 Gutenberg’s printing press 1440 Broadcast radio 1904 Columbia Records 1884 The “Big 6” 1988 Cassettes 1962 Compact Discs 1979 Napster 1999 iTunes 2001 Spotify 2006 Apple Music 2015
  6. 6. Photo: Italy’s Wikipedia
  7. 7. Photo: Guy Sie
  8. 8. Photo: Michele M. F.
  9. 9. Photo: CZmarlin
  10. 10. Photo: FaceMePLS
  11. 11. Photo: Dean Hochman
  12. 12. @dianam002 164,000,000,000 Last year 164 billion tracks were streamed in the US only
  13. 13. @dianam002 500,000,000 average weekly streams in the UK only in July 2015 More than
  14. 14. Cross-Platform Experiences
  15. 15. @dianam002
  16. 16. @dianam002
  17. 17. Context is the Key
  18. 18. @dianam002 Web Store
  19. 19. @dianam002 Android App 12:30 12:30
  20. 20. @dianam002 iOS App
  21. 21. @dianam002 7digital Store 12:30
  22. 22. Research Strategy
  23. 23. @dianam002
  24. 24. @dianam002 Data Analysis Core behaviours / Features % / # of customers who engage Inconsistent behaviours Single features (for each inconsistent behaviour) % / # of customers using the feature Inconsistent features Single features analysis Specific data for the feature defined Specific data for the featureQualitative research
  25. 25. @dianam002 Example (% customers who engage) Web Android iOS Checkout 50% 20% n/a Using credit card 20% 18% n/a Using Paypal 30% 2% n/a
  26. 26. @dianam002 Example (% customers who engage) Web Android iOS Checkout 50% 20% n/a Using credit card 20% 18% n/a Using Paypal 30% 2% n/a
  27. 27. @dianam002 Example (% customers who engage) Web Android iOS Checkout 50% 20% n/a Using credit card 20% 18% n/a Using Paypal 30% 2% n/a
  28. 28. Cross-Platform Radio
  29. 29. The Process Two workshops: 1. Main stakeholders from the client side: • Proto-personas creation • Users’ needs 2. Potential Users • Individual idea generation • Group idea generation
  30. 30. @dianam002 Making lots of small trips by car never gets to hear a whole program The Problem
  31. 31. @dianam002 Multiplatform system that allows Play/Pause for live radio The Solution
  32. 32. Smartwatch Wearables
  33. 33. @dianam002 The Brief Create a user journey that explains the different interactions between the wearable and web experiences for a specific persona
  34. 34. @dianam002 Paul: - Music fan - Tech savvy - Blogger - Social media consumer - Student - Already a user of this smartwatch The Persona
  35. 35. @dianam002 Key takeaways • Context is the key to design compelling multi-platform music experiences. • Interconnected devices with seamless hand-off between them are essential for a fluid music experience. • Work closely with the client and the end user to understand real user and business requirements as well as industry or technology limitations.
  36. 36. Thanks! Any questions? @dianam002 diana.mundo@7digital.com
  37. 37. @dianam002 Links http://www.makeuseof.com/tag/the-evolution-of-music-consumption-how-we-got-here/ http://www.musicbusinessworldwide.com/the-uk-is-now-streaming-music-a-billion-times-a-week/ Icons Credits • Browser by Seán Mongey from the Noun Project • Magnifying Glass by Egidio Filippetti from the Noun Project • Playlist by Rohith M S from the Noun Project • Share by Patrick Trouvé from the Noun Project • apple watch by Anusha Narvekar from the Noun Project • Headphones by Simple Icons from the Noun Project • Radio by Elliot Midson from the Noun Project • hashtag by Straw Dog Design from the Noun Project • Radio by Giuditta Valentina Gentile from the Noun Project • iPhone by Daniel from the Noun Project • iPad by Edward Boatman from the Noun Project

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