Summary of the New (Aug 2011) Facebook Ad Guidelines for Gambling, Lottery & Dietary Supplements. Made for Lopito Team & Clients

1. Facebook’s Ad Guidelines Gambling, Lotteries, and Dietary Supplements 08/23/11

2. "NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as well as other graphic elements and/or audio and videos), whichever is the format used (paper or electronic), is confidential and proprietary to LIH. This document includes ideas and information based on the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall not be used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in whole or in part, neither to third parties to the public, without the express and written consent of LIH” Sources: https://www.facebook.com/notes/facebook-ads/advertising-guidelines-help-center-update/10150405790845130 http://www.insidefacebook.com/2011/08/24/ad-guidelines-gambling-lotteries-dietary-supplements/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29

4. Facebook’s announced changes of its Ad Guidelines regarding: Offline gambling Lottery commissions Legal dietary supplements

5. Gambling & Lottery

6. ‘’ First, we now allow the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted. We continue to prohibit the promotion of online gambling in the U.S , but may allow ads for online gambling and games of skill in other countries with our prior authorization. We also now allow authorized state and national lottery commissions to advertise to users of the appropriate age within the lottery's jurisdiction. In all cases, we expect advertisers to ensure their ads comply with all applicable laws and we will not accept ads for illegal products and services.’’ Advertising Guidelines & Help Center Update by Facebook Ads on Tuesday, August 23,

7. Gambling ads may only be purchased through a direct sales partnership with Facebook, which requires a monthly minimum spend of $30,000, and may not be purchased through the self-serve ads tool or the Facebook Ads API.

8. Online Pharmacies & Dietary Supplements

9. ‘’ Secondly, we have clarified our guidelines around pharmaceuticals and dietary supplements. We continue to prohibit ads promoting the sale or distribution of prescription pharmaceuticals and online pharmacies , but we will allow the promotion of legal dietary supplements that don't contain certain prohibited ingredients . As with all other Facebook ads, those promoting these products will still be subject to rules regarding ad creative, positioning, claims, etc.’’ Advertising Guidelines & Help Center Update by Facebook Ads on Tuesday, August 23,

11. Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Website: http://lih.com/ More information: http://www.facebook.com/ad_guidelines.php