Social Media – A Marketing Bonanza

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The document discusses various legal issues related to social media marketing. It outlines immunity protections for social media platforms under the Digital Millennium Copyright Act and Communications Decency Act. It also summarizes FTC guidelines regarding disclosure of endorsements and advertising on social media. Examples are provided of enforcement actions taken by the FTC against misleading social media marketing practices.

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Presentation to Affiliate Summit West 2011 SOCIAL MEDIA – A MARKETING BONANZA January 10, 2011 Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law © 2011 Davis & Gilbert LLP Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc

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QUESTIONS? Gary A. Kibel Partner Davis & Gilbert LLP 212.468.4866 [email_address] @GaryKibel_law Sal Conca Director of Affiliate Marketing NETexponent 212.981.2700 x216 [email_address] @ netexponent Wade Sisson Director of Marketing Schaaf-PartnerCentric 816.835.5316 [email_address] @ schaafpc

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The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you! Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Legal Brian Clark, CEO, Copyblogger Media (Twitter @copyblogger) (Moderator) Thomas Cohn, Of Counsel, Venable LLP Dean Graybill, Assistant Regional Director, Western Region – San Francisco, Federal Trade Commission William Rothbard, Attorney, Law Offices of William I. Rothbard

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While the FTC Guidelines on Endorsements and Testimonials are relatively straightforward, marketers & bloggers still have many questions on exactly what & how they should be communicating or sharing. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Social Media Peter Marinello, Director, Electronic Retailing Self-Regution Program (Moderator) Tom Chernaik, CEO, CMP.LY (Twitter @CMPLY) Thomas A. Cohn, Of Counsel, Venable LLP Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz (Twitter @jeffgreenbaum)

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Social Media in a Law Enforcement Workplace Clarissa N. Iverson Strayer University Professional Communications Agenda How to market the police? How to use social media to prevent and solve crime. Social media policy for civilian employees and sworn officers. How to Market the Police? Law enforcement agencies now must utilize social media in many ways, such as recruiting and overall communication with the community. Social media reaches a wide range of community. As far as it being useful for recruiting employees outside their local target market. Showing the basic police academy process and the steps individuals need to take to apply and what to except is a great way many agencies have used social media to attract followers and potential employees. Additionally, social media has been a great way to connect law enforcement with the community. Last year, many were engaged with the “Lip Sync Challenge” that agencies across the country participated in on social media. Solving Crime Using Social Media to Solve and Prevent Crime. Social Media leaves a “digital fingerprint” Many criminals will post themselves engaging in criminal activity. Many criminals do not know if a social media friend or follower grants them access to their account to view the criminal activity it does no violate privacy. Surveys have indicated 1,221 federal, state and local law enforcement who use social media, 4 of 5 use social media to gather intelligence. Iverson, Clarissa (IC) - Business: https://www.cnn.com/2012/08/30/tech/social-media/fighting-crime-social-media/index.html Catching Up With Modern Technology Law enforcement and the judicial system have not caught up with current technology. Police having a hard time regulating criminal activity because now criminals use social media and the Internet to expand their traditional reach. Gangs use the Internet to work in conjunction with each other and to work together. Social Media Policy Establishing policy for individuals working in law enforcement. Law enforcement agencies must be careful how they post on official social media accounts Officers personal social media accounts can reflect badly on a department. Officers have been in the news for posting inappropriate videos or racist joke, while on duty. Agencies should adopt a social media policy and have them written in their directives. The purpose of the policy should have a purpose and determine what it needs to cover. The social media policy should be clearly defined to avoid confusion. The policy need to establish what is acceptable and what is unacceptable uses of official and personal social media. Iverson, Clarissa (IC) - Law Enforcement Social Media Policy. (2019, March 13). Retrieved from PowerDMS. Additional Information Police Officer Tommy Norman has used social media to bridge the gap between the community and law enforcement. His Instagram page has over 1 million followers and he now has people around the wo.

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Social business organizations, especially those in regulated industries, now know they must take privacy and data security seriously to gain consumer trust, but many don’t know how to begin implementing practices and software that protect the brand and the consumer. Can you be both a social business and have a secure data setup? How do you know what data to collect and what to block? How can you use a system that is both scalable and usable to flag unwanted content? How do you know when to export and archive data? How can you integrate a culture of data compliance into your entire organization? In this webinar, we will discuss: -Best practices for collecting, processing, and storing data. -Software solutions that will help you start and scale a data management and compliance program. -How to integrate a compliance strategy into technology solutions so the entire organization is on board.

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