What Marketers need to know about new Facebook Brands Pages


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On Wednesday February 29th 2012, Facebook made timeline available to all pages

This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now

Key changes include:

1.- Having a more visual canvas to present the brand history (story)

2.- Admin have more control of post

3.- More social, engaging and retail oriented ads

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What Marketers need to know about new Facebook Brands Pages

  1. 1. Marketers Summary for Facebook New Brand Pages 03/01/12 – Puerto Rico 1
  2. 2. 2
  3. 3. Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Slideshare: http://www.slideshare.net/sedayanr Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/ 3
  4. 4. NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, aswell as other graphic elements and/or audio and videos), whichever is the format used (paper orelectronic), is confidential and proprietary to LIH. This document includes ideas and information basedon the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall notbe used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, inwhole or in part, neither to third parties to the public, without the express and written consent of LIH” http://www.facebook.com/about/pages http://www.learnfacebookpages.com/ http://www.imediaconnection.com/content/31101.asp http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/?utm_source=digital_emailutm_medium=newsletterutm_campaign=adage http://www.allfacebook.com/facebook-pages-timeline-7-2012-02 http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+Mashable+%28Mashable%29 http://www.insidefacebook.com/2012/02/29/timeline-for-facebook-pages-complete-overview/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx http://mashable.com/2012/02/29/facebook-timeline-brand-pages/#view_as_one_page-gallery_box4519 http://www.allfacebook.com/facebook-advertisements-now-2012-03 http://www.allfacebook.com/facebook-officially-debuts-offers-premium-ad-placement-2012-02 http://adage.com/article/digital/facebook-offers-brands-flush-fans-ways-spend-money/233030/ http://www.insidefacebook.com/2012/02/29/facebook-to-give-pages-new-offers-posts-scrap-check-in-deals/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 2 / 2 9 / f a c e b o o k - m o n e t i z e s - u s e r s - l o g g i n g - o u t - w i t h - l o g o u t - e x p e r i e n c e - p r e m i u m - a d - p l a c e m e n t / ?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertising-solution/ h t t p : / / w w w. i n s i d e f a c e b o o k . c o m / 2 0 1 2 / 0 3 / 0 1 / f a c e b o o k - a d d s - n e w - p u b l i c - d a t a - t o - p a g e - t i m e l i n e s - l e t s - b u s i n e s s e s - a s s e s s - c o m p e t i t o r s / ?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail http://www.insidefacebook.com/2012/02/29/facebook-page-insights-go-real-time/?utm_source=feedburnerutm_medium=emailutm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29utm_content=Yahoo%21+Mail http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395 http://www.slideshare.net/RootMusic/timeline-for-facebook-pages NOTICE: Proprietary and Confidential 4 http://www.learnfacebookpages.com/ui.html
  5. 5. Intro Facebook announced on Wednesday morningthat Timeline is now live for the first time for someorganizations that use Pages This capability will automatically roll out to all pages onMarch 30, but you could upgrade to timeline right now. 5
  6. 6. Cover Photo Profile Picture Similar to personal pages, Brand pages will have 2primary photos: •  Cover Photo: visual impact, should be unique and make people interested in the page •  Profile Picture: appears in other parts of Facebook (i.e newsfeed). Therefore, a Logo is recommended 6
  7. 7. Views Apps New navigation includes 4 main views. Photos App is 1st and the other 3 can be ordered as needed. If more views are needed, drop down menu appears 7
  8. 8. Cover Photo Cover photo dimensions are: Width: 851px | Height: 315px Facebooks policies regarding cover photos states that cover photos cannot looklike banner ads so images cannot include (a) price or purchase information, (b)contact info, (c) calls to action or (d) references to Facebook features such as Like 8 or Share
  9. 9. Profile Picture Profile picture dimensions are: Width: 135px | Height: 135px 9
  10. 10. Profile Picture Profile Picture is 74px above the Cover Photo soDesigners can be creative using both images integrated 10
  11. 11. Profile Picture Take into account that this same picture appears in the Newsfeed and other parts of Facebook in 32x32 11
  12. 12. Apps Default Landing Tabs Are Gone. A total of 12 apps can be shown here, which can beviewed when page visitors click the dropdown arrow App images are 111x74 pixels 12
  13. 13. Messages More control in theContent •  By hovering over individual stories, Admin can make them wider •  Hide them from your timeline with the pencil icon •  Highlight them as important with the star icon, or •  Delete them entirely. 13
  14. 14. Messages More control in theContent •  Weekly pinned post •  Starred Post •  Milestones •  Change Post Dates 14
  15. 15. Messages Pinned Post appearsWeekly pinned post: at the top •  Appears at the top of the page. •  Pinned posts can stay for up to 7 days. •  Pinned posts are available to all pages Admin can highlight specificposts such as remarkablecontent, calls-to-action for yourbest marketing offers, or otherevents/promotions you want tofeature 15
  16. 16. Messages Starred post: Posts Larger story for starred post larger than others, similarto what users can do withlife events on Timeline Normal post images are403px but the Starred Postimages are: 843px 16
  17. 17. Messages Milestones: Allows pageadmins to highlight someof their business biggestaccomplishments, such asfan growth, award wins, Highlights important moments inproduct releases, etc. your historyby creating milestone Milestone images are setat 843 x 403 pixels 17
  18. 18. Messages Change post dates at any time Change Post Dates:Allows to add post toyour timeline on days inthe past 18
  19. 19. Applications New Timeline layout displacesFacebook’s existing Page tabconfiguration (including a tab’s520-pixel width), and replaces itwith a new 810-pixellayout that look centeredin the middle of the 810-pixel layout without anyadjustments. All applications that remain on abrand’s Page will need newapplication icons of111x74 19
  20. 20. New Admin Panel Keep track of your activity on your page from the admin panel. •  Respond when people write on your page timeline, and view your latest insights •  Visit your activity log to review all your posts and activity •  Also includes Help Center items like “Request a name change for your 20 page,” prompts to create ads and other tips for page owners
  21. 21. Message Fans Directly Finally, brands will be able to send and receive private messageswith users This allows for much deeper consumer interaction, Admin must use thisfeature when you need to discuss a topic or customer service issue inmore depth, and when Admin prefers the conversation not be madepublic for all page visitors to see 21
  22. 22. Offers, Premium Ad Placement, Sponsored Stories For Mobile Devices Facebook’s communications team summarized these announcements: •  Premium ads and Sponsored stories on Facebook can now appear in two new places: on the Facebook log-out page and mobile news feed •  Sponsored stories for mobile news feed increase the visibility of stories related to a business or organization to help pages share their fans’ activities •  Offers ads are a free and easy way for businesses to share special discounts and promotions to their community through Facebook. Offers let a business share a discount or promotion directly from a Facebook page 22
  23. 23. Take advantage of Timeline is more visual Admin have more control of Post More Social and Engaging Social Ads 23
  24. 24. Questions Salomon Dayan: Email: sdayan@lih.com Twitter : http://twitter.com/sedayanr Slideshare: http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayan Google+: https://plus.google.com/109134724726450874915 Website: http://lih.com/ 24