Rogers Innovation Report: Connected Workplace
Rogers Communications Inc.
November 27, 2013
© Harris/Decima

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© Harris/Decima
2

Table of Contents
Background &
Methodology
Executive
Summary
Background Methodology -
Detailed
Findings
Section 1: Working
Remotely
Section 2: Personal &
Corporate Usage
Section 3: Attitudes and
Perceptions Toward
Workplace Technology
Usage/Job Satisfaction
Section 4:
BYOD
Page 4
Page 6
Appendix
Appendix A:
Demographics/
Firmographics &
Technology Adoption
Page 9
Page 41
© Harris/Decima
3

Background and Methodology

Research Methodology
•
•
•
A total of n=1,001 interviews were conducted online (CAWI) in both English and French.
Responses were collected between October 17th and October 30th, 2013.
To qualify for the survey, respondents had to be:
–
–
–
•
18 years of age or older,
Live in a Canadian province, and be,
Employed in a full time position at a company/organization, not those self employed
Quotas were placed on region to allow for geographic profiling:
Sample Quotas
BC
Alberta
Manitoba/Saskatchewan
Ontario
Quebec
Atlantic
Total
•
Number of
interviews (n)
125
100
100
325
250
100
1000
Data was weighted post-field based on age, gender and region to be representative of the online
employed Canadian population.
© Harris/Decima
5

Executive Summary

Executive Summary
Although having the ability to work remotely was seen as less of a priority than other factors in choosing their
current employer (e.g. base salary and benefits or vacation days), Full Time (FT) Employed Canadians may place
greater consideration toward this factor for future employment opportunities.
• As expected, when FT Employed Canadians were asked to identify how important a number of workplace
attributes were when deciding to work for their current employer, ‘base salary and benefits’, ‘work/life
balance’, a ‘good manager’ and ‘vacation days’ came out on top. However, over half of these respondents
also indicated that ‘the ability to work remotely’ was very or somewhat important in their employment
choice.
• Among those able to work remotely, there is a significant gap between the number of days they are currently
able to be out of the workplace and the number of days they would ideally like to be out of the workplace.
• When asked to project five years ahead, approximately six-in-ten said either ‘flexible work hours’ or ‘having
the ability to work from anywhere’ would be their top priority to have in the workplace – both of which may
not be possible without having access to portable devices.
–
Important to note is that FT Employed Canadians who are able to work remotely report that being able to do so increases
their job satisfaction (even if they are not taking advantage of this benefit).
A perceived barrier that may prevent FT Employed Canadians from working remotely (other than workplace
policy), is the relationships and social interactions that these employees achieve from working with one another.
• Specifically, over three-quarters of FT Employed Canadians agree (strongly or somewhat) that ‘having good
working relationships with my colleagues increases my job satisfaction’, ‘my overall job morale is positively
influenced by the face-to-face social interactions I have at work’, and ‘face-to-face social interaction and
working with other colleagues is important to me’.
© Harris/Decima
7

Executive Summary
Among FT Employed Canadians, landline telephones and desktop computers receive the highest device
penetration rates for corporate/work purposes. However, these employees would ideally like to spend less of
their day using traditional technology and more time using newer, more portable, devices.
• Again, when asked to project forward, four-in-ten FT Employed Canadians identified ‘a laptop’ as the device
from which they would primarily like to work. However, almost half of their time is currently spent working
from a desktop computer.
• FT Employed Canadians who use a laptop, tablet or smartphone for corporate/work purposes are significantly
more like than those who do not use these products to indicate it does/would increase their productivity on
the job.
About three-in-ten FT Employed Canadians state their current employer offers some type of Bring Your Own
Device (BYOD) policy. Those who benefit from a BYOD policy are more likely than those who don’t to state that
having this policy actually increases their job satisfaction.
• Almost half of those who have a BYOD policy indicate they are ‘very satisfied’ with their current employment
situation (compared to three-in-ten among non-BYOD employees).
• Furthermore, FT Employed Canadians who use their smartphone for personal and corporate purposes agree
(strongly or somewhat) that ‘they would be OK with their employer enforcing security policies on their device
(e.g. a mandatory password, remote wipe of data, device location tracking)’.
© Harris/Decima
8

Detailed Findings

Section 1: Working Remotely

Beyond Base Salary/Benefits; FT Employed Canadians Value
Work/life Balance, a Good Manager and Vacation Days
•
•
Over nine-in-ten FT Employed Canadians identify ‘base salary and employee benefits’ (95%), ‘work/life
balance’ (94%), having a ‘good manager’ (94%), and ‘vacation days’ (91%) as being important factors
(very or somewhat) in deciding to work for their current employer.
In comparison to other factors, ‘the ability to work remotely’ and other work perks (such as ‘a BYOD
Very/
Somewhat
policy’ or ‘being provided with a mobile device’) are seen as less important to FT Employed
Important
Canadians.
Base salary and employee benefits (e.g. medical, dental, etc.) 4%
Work/life balance
5%
Good manager
25%
5%
71%
27%
67%
31%
Vacation days 2%7%
Opportunities to travel
Opportunities to connect your own device to your office network
Provided with a mobile device
Not at all important
© Harris/Decima
Not very important
45%
30%
23%
33%
24%
29%
33%
25%
31%
Somewhat important
85%
20%
29%
32%
27%
87%
36%
24%
17%
89%
41%
48%
11%
91%
44%
46%
Professional development opportunities 4% 12%
The ability to work remotely (e.g. from home)
94%
58%
45%
Workplace culture 2%11%
Access to the latest technology (e.g. laptops, tablets, etc.)
94%
62%
33%
Expected number of working hours per week 2% 9%
95%
23%
65%
53%
16%
45%
16%
40%
13%
37%
Very important
Q2. Using the scale below, please indicate the level of importance you placed on each of the
following items when deciding to work for your current employer.
Base: All respondents, n=1,001
11

Gen Y Cohort Places Greater Importance on Professional
Development Opportunities, Travel and Connectivity
•
•
•
Although all age cohorts appear to value ‘base salary and benefits’, ‘work/life balance’, having a ‘good manager’
and ‘vacation days’, those in the Gen Y Cohort (i.e. those aged 18 – 29) are more likely than those aged 30 - 50
to say ‘opportunities to travel’ (25%) and ‘opportunities to connect your own personal device’ (25%) were very
important in choosing their current employer.
Not surprisingly, the percentage of FT Employed Canadians who say ‘professional development opportunities’
were very important in choosing their employer appears to decline with age (48%; 18-29, 30%; 60+).
Interesting is that FT Employed Canadians aged 50 and above are just as likely as their Gen Y counterparts to
attribute ‘access to the latest technology (e.g. laptops, tablets, etc.)’ as being very important.
Age
Top Box % (Very Important)
Base salary and employee benefits (e.g. medical, dental, etc.)
Work/life balance
Good manager
Vacation days
Expected number of working hours per week
Workplace culture
Professional development opportunities
The ability to work remotely (e.g. from home)
Access to the latest technology (e.g. laptops, tablets, etc.)
Opportunities to travel
Opportunities to connect your own device to your office network
Provided with a mobile device
© Harris/Decima
Total
n=1,001
18-29
n=66
(A)
30-39
n=149
(B)
40-49
n=251
(C)
50-59
n=353
(D)
60 plus
n=182
(E)
71%
67%
62%
58%
44%
41%
36%
24%
20%
16%
16%
13%
76%B
67%
68%
54%
43%
45%
48%DE
26%
22%
25%BE
25%BC
16%
59%
62%
57%
55%
43%
33%
37%
22%
14%
10%
12%
12%
75%BE
71%
60%
64%E
42%
43%B
36%
24%
18%
16%
11%
11%
77%BE
70%
67%B
61%E
51%CE
43%B
31%
24%
25%BC
18%B
18%C
16%
66%
65%
65%
51%
40%
42%
30%
22%
27%BC
14%
15%
13%
Q2. Using the scale below, please indicate the level of importance you placed on each of the
following items when deciding to work for your current employer.
Base: All respondents, n=1,001
12

FT Employed Canadians who are Able to Work
Remotely Wish they could Spend More Time doing so
•
•
Over four-in-ten (44%) FT Employed Canadians state they would be able to conduct their normal workplace
responsibilities by working remotely. However, there exists a significant gap between the number of days per week
they are currently able to work remotely and the number of days they would ideally like to be working remotely.
Specifically, FT Employed Canadians who are able to work remotely are currently able to spend, on average, 2.1 days
per week doing so (with most respondents indicating ‘0’, ‘1’ or ‘5 days’ per week), while they would ideally like to
spend 3.2 days per week away from their normal workplace (with most wanting to spend ‘2’, ‘3’ or ‘5 days’ working
remotely).
–
Those who are able to spend zero (0) days working remotely would ideally like to spend 2.5 days doing so.
Ability to Work Remotely
(e.g. from home/out of the office)
44% of full time
employed Canadians
are able to work
remotely
Current vs. Ideal Number of Days
Spent Working Remotely
0 Days
1 Day
2 Days
35%
18%
13%
12%
© Harris/Decima
3 Days
4%
5 Days
Current
22%
5%
4 Days
56% of full time
employed Canadians
are NOT able to work
remotely
Ideal
6%
21%
8%
18%
24%
6 Days
2%
7 Days
4%
MEAN
2.1 Days
2%
4%
3.2 Days
Q3. Would you be able conduct your normal workplace responsibilities by working remotely?
Base: All respondents, n=1,001
Q3b. How many days per week are you currently able to work remotely?
Q4. In your ideal scenario, how many days per week would you like to be working remotely?
Base: Employed Canadians who are able to work from home, n=442
13

About One-Third of Those Who Wish they could Spend More
Time Working Remotely would Make a Sacrifice to do so
•
•
Approximately one-third (32%) of FT Employed Canadians who want to spend at least one day per week
working remotely would sacrifice either their ‘vacation days’, ‘salary’, ‘employee benefits’ or something else in
order to make this dream a reality.
However, this percentage rises when looking at the Gen Y cohort. Specifically, half (50%) of Gen Y FT
Employed Canadians are willing to sacrifice something in order to work remotely more often (compared to
28% of those aged 30 and above).
Would you consider sacrificing a portion of
the following in order to work remotely?
NET Willing to sacrifice something in order to work remotely
32%
Vacation days
17%
Salary
17%
Employee benefits (e.g. medical, dental, etc.)
Other
14%
1%
None, I would not give up any of these to work remotely
© Harris/Decima
68%
Q5. Would you consider sacrificing a portion of the following in order to work remotely (e.g.
from home/out of the office)?
Base: Those who would like to work remotely 1 or more day(s) per week, n=397
14

Social Interaction and Strong Working Relationships with
Colleagues May Act as Barriers to Working Remotely
•
•
Over nine-in-ten (91%) FT Employed Canadians agree (strongly or somewhat) that ‘having good working
relationships with my colleagues increases my job satisfaction’.
Moreover, almost eight-in-ten agree that ‘their job morale is positively influenced by face-to-face social
interactions at work’ (78%) and that ‘face-to-face social interaction and working with other colleagues is
important to them’ (77%). These agreement levels are equal between those who can work remotely versus
those who cannot. There were also no significant demographic differences of opinion.
–
This positive association with face-to-face social interaction may prevent some employees from making the transition to a
remote workplace. However, with the pace at which technology is advancing, these concerns may be mitigated with the
relative ease at which you can connect with one-another via various online methods (e.g. skype, facetime, WebEX, etc.).
Strongly/
Somewhat
Agree
Strength of agreement with each of the
following statements
Having good working relationships with my colleagues increases
my job satisfaction
8%
33%
58%
91%
My overall job morale is positively influenced by the face-to-face
2% 5%15%
social interactions I have at work
42%
36%
78%
Face-to-face social interaction and working with other colleagues is
2% 5% 17%
important to me
40%
37%
77%
Strongly disagree
Somewhat disagree
Neither agree nor disagree
Somewhat agree
Strongly agree
Q6. How strongly do you agree or disagree with each of the following statements?
Base: All respondents, n=1,001
© Harris/Decima
15

Theme of Workplace Flexibility/Portability Leads Projected
Workplace Priorities In the Next Five Years
•
•
When asked to project forward, approximately six-in-ten state their top priority for the workplace is related to the
idea of having a portable workplace (i.e. flexible work hours, 38%; or, having the ability to work from
anywhere, 21%).
Interesting is that the order below mimics the relative importance that FT Employed Canadians placed when
choosing to work for their current employer (refer to slide 11). However, the gap between ‘professional
development opportunities’ and ‘the ability to work from anywhere (e.g. mobile office)’ is a lot smaller. Thus, FT
Employed Canadians may perceive the remote workplace to be more important five years from now than it was
when they chose their current employer.
–
–
Among FT Employed Canadians who are unsatisfied with their current employment situation, almost three-in-ten (29%) state
‘the ability to work from anywhere’ as their top priority (compared with 21% overall).
Women are significantly more likely than men to state ‘flexible work hours’ will be the top priority in the future (47% and
31%, respectively).
Thinking five years down the road, which of the following do you
anticipate will be the top priority for you to have in the workplace?
Flexible work hours
38%
Professional development opportunities
22%
The ability to work from anywhere (e.g. a mobile office)
21%
Access to the newest technology
11%
Retirement planning/pension/ability to retire
2%
Other
<1%
Don't know
<1%
Note: responses under 2% not shown
© Harris/Decima
Q1. Thinking five years down the road, which of the following do you anticipate will be the
top priority for you to have in the workplace?
Base: All respondents, n=1,001
16

Section 2: Personal & Corporate Technology Usage

Landline Telephone and Desktop Computer Top the
List of Devices Used for Corporate/Work Purposes
•
About two-thirds of FT Employed Canadians indicate they use a ‘landline telephone’ (66%) or ‘desktop
computer’ (64%) for corporate/work purposes.
–
•
Tablets have relatively low penetration across the Canadian work environment with only one-in-ten (10%) FT Employed
Canadians indicating they use one for work purposes.
Among FT Employed Canadians who are able to work remotely, about half indicate they use a ‘laptop’ (55%)
or ‘smartphone’ (45%) for corporate/work purposes (compared to 35% and 30% overall).
A landline telephone
14%
A desktop computer
49%
19%
35%
A laptop computer
27%
A tablet device
81%
73%
NET Personal or
Corporate Use
Corporate/Work
Purposes
Personal Use
60%
Neither
61%
30%
10%
64%
70%
30%
A smartphone
86%
66%
58%
41%
37%
59%
Q7. Which, if any, of the following devices do you typically use on a daily basis for…?
Base: All respondents, n=1,001
© Harris/Decima
18

Laptop Considered the Most Versatile Work Device
Among Users
•
•
•
Over four-in-ten FT Employed Canadians who use a laptop for work purposes use it for every function listed
below (except for ‘taking work-related photes and/or videos’).
In general, FT Employed Canadians tend to use more traditional technology (e.g. desktop, laptop) for performing
more traditional work-related tasks (e.g. read, review and edit documents, access corporate apps, etc.)
Tablet and Smartphone users are less likely than Desktop and Laptop users to use their device for ‘access to
email and/or calendar’, ‘read, review and edit documents, spreadsheets, or presentations’, ‘access corporate
applications (e.g. time-tracking, inventory, reporting)’ and ‘access employee intranet/portal’.
–
If tablets are to make significant gains in the corporate market, they may need to increase perceptions of functionality/
utility for ‘core work activities’ such as the ability to ‘read, review and edit documents, spreadsheets, or presentations’.
Device Used for Work Purposes
Desktop
n=646
(A)
Access to email and/or calendar
Read, review and edit documents, spreadsheets, or presentations
Access corporate applications (e.g. time-tracking, inventory,
reporting)
Access employee intranet/portal
Watching videos
Instant messaging
Access social networking sites
Participate in virtual meetings
Videoconferencing
Taking work-related photos and/or videos
© Harris/Decima
Laptop
n=353
(B)
Tablet
n=89
(C)
Smartphone
n=316
(D)
89%BCD
85%CD
85%CD
85%CD
67%
48%D
74%
21%
75%CD
70%CD
41%D
15%
74%CD
44%D
31%
31%
31%D
26%D
19%
72%CD
51%AD
43%A
47%AD
55%ACD
43%AD
19%
39%D
48%D
32%
44%AD
33%D
36%AD
41%AB
20%
22%
63%ABC
31%
13%
12%
55%ABC
Q8. Thinking about each of the devices you use for your job, please select what functions, if
any, you use each of them for.
Base: Those who use at least one device for their job (base sizes vary by device)
19

FT Employed Canadians Want to Spend Less of Their
Day Using Traditional Devices (Desktop, Landline)
•
FT Employed Canadians are spending over half (55%) of their workday using traditional workplace devices
such as a desktop computer or landline telephone. However, as indicated below, these employees would
ideally like to be spending less than half (48%) of their day using these devices and more time using more
portable technology like a smartphone, tablet or another device.
–
Those who work in a traditional office emulate this feeling with a six percentage point gap between the amount of time
they spend using a desktop computer (53%) and the amount they would ideally spend using a desktop (47%).
41
A desktop computer
22
21
A laptop computer
A landline telephone
7
A smartphone
7
A tablet device
Other device
Other non-device
© Harris/Decima
5
2
3
45
Ideal allocation of
time
10
Current allocation
of time
5
5
14
15
Q10. Thinking about an average work day, what percent of your time is spent working on
each of the following devices?
Q11. If you could allocate the time you spend working across each of the following devices in
an average work day, what percentage would be spent using…?
Base: Respondents who use at least one device for corporate/work purposes, n=886
20

Laptop Computer Regarded as Most Preferred
Workplace Device to Use Over the Next Five Years
•
Four-in-ten (40%) FT Employed Canadians would prefer to use a laptop as their primary device for work
purposes over the next five years, with fewer than three-in-ten (26%) stating they’d prefer a desktop computer.
–
This is essentially a reversal of roles in comparison to what FT Employed Canadians are currently using (45% desktop; 21%
laptop – refer to the previous slide)
– The percentage of FT Employed Canadians who would prefer a laptop as their primary device is even more prevalent among
traditional office workers in comparison to non-office workers (45% and 35%, respectively).
– Only one-in-ten (14%) FT Employed Canadians in the Gen Y cohort would like to work primarily from a desktop computer.
Age
Work Environment
Gen Y
Those 30
Traditional Non-office
Which, if any, of the following devices would you
(18 – 29)
and older
Office
Workplace
n=66
n=935
n=481
n=503
prefer to use as your primary device for work
(A)
(B)
(A)
(B)
purposes over the next five years?
40%
A desktop computer
26%
A tablet device (e.g. Apple
iPad, Samsung Galaxy Tab, etc.)
15%
A smartphone
A landline telephone
Other device
None of the above
© Harris/Decima
8%
3%
1%
6%
45%B
35%
47%
39%
31%B
22%
14%
29%A
14%
15%
6%
16%A
6%
10%A
15%B
6%
2%
6%A
6%
3%
<1%
A laptop computer
2%
2%
1%
2%
10%
9%
6%
A
Q16b. Which, if any, of the following devices would you prefer to use as your primary device
for work purposes over the next five years?
Base: All respondents, n=1,001
21

Collaborative Work Environment and Being Connected
Viewed as Key to Higher Productivity Levels
•
•
•
Keeping with earlier findings that suggest a collaborative workplace increases job satisfaction, over threequarters (76%) of FT Employed Canadians indicate that a collaborative workplace also makes them more
productive at their job.
Encouraging is that over half (55%) of FT Employed Canadians agree that having access to your work network
from a personal device would increase productivity, which increases to over seven-in-ten (72%) among
employees with a Bring Your Own Device (BYOD) policy.
In terms of age differences, almost four-in-ten (36%) FT Employed Gen Y Canadians think access to social
media makes them more productive (compared to 19% among those aged 30+).
Strongly/
To what extent do you agree or disagree that having access to each of
Somewhat
the following makes you more productive at your current job?
Agree
A collaborative workplace environment 6% 2% 3% 14%
Internet/WI-FI at work
10%2% 2% 13%
Your work network from a personal device (access to email, etc)
A company laptop
Working at other locations
A company smartphone
A company tablet
Social media
Not applicable
© Harris/Decima
Strongly disagree
35%
Somewhat disagree
23%
16% 4%5%
21%
19%
31%
24%
6% 7%
24%
20%
26%
11%
Neither agree nor disagree
55%
30%
50%
26%
18%
44%
22%
21%
7% 8%
17%
74%
31%
19%
5% 7%
76%
51%
19%
4% 5%
25%
41%
19%
41%
29%
27%
16%
14%
Somewhat agree
9%
25%
7%
22%
Strongly agree
Q11a. To what extent do you agree or disagree that having access to each of the following
makes you more productive at your current job?
Base: All respondents, n=1,001
22

Those who Use a Laptop, Smartphone and Tablet for
Corporate Purposes Understand their Utility
•
•
Over eight-in-ten (84%) FT Employed Canadians who use a laptop for work purposes agree (strongly or
somewhat) that it makes them more productive at their job.
This same finding also applies to those who use a smartphone for corporate purposes with close to eight-inten (76%) indicating it makes them more productive.
–
Overall, these findings suggest that device portability equates to higher levels of productivity.
To what extent do you agree or disagree that
having access to each of the following makes
you more productive at your current job?
A Company Laptop
USE A company laptop [A] 5%2% 9%
n=353
24%B
30%A
DO NOT USE A company laptop [B]
n=648
60%B
7% 7%A
25%A
Strongly/
Somewhat
Agree
84%B
18%
32%
14%
A Company Smartphone
USE A company smartphone [A]
DO NOT USE A company smartphone [B]
34%B
7% 3% 13%
33%A
n=316
n=685
42%B
9% 8%A
25%A
76%B
16%
9%
25%
A Company Tablet
USE A company tablet [A]
n=89
10% 1%
DO NOT USE A company tablet [B]
n=912
Not applicable
© Harris/Decima
Strongly disagree
Somewhat disagree
33%A
30%B
26%
7%A 9%A
Neither agree nor disagree
31%B
30%
61%B
14%
Somewhat agree
7%
21%
Strongly agree
Q11a. To what extent do you agree or disagree that having access to each of the following
makes you more productive at your current job?
Base: Refer to chart above for specific base sizes
23

Section 3: Attitudes and Perceptions Toward
Workplace Technology Usage & Job Satisfaction

Section 3a: Attitudes and Perceptions Toward
Workplace Technology Usage

High Acceptance of Technology Among FT Employed
Canadians
•
FT Employed Canadians perceive technology as a helpful tool with about three-quarters (76%) agreeing
(strongly or somewhat) that it ‘helps me be more efficient and productive at my job’ and one-third (66%)
agreeing that ‘technology advancements have made it easier for me to stay connected’.
Strongly/
Somewhat
Agree
Technology helps me be more efficient and productive at my job 5% 3% 16%
Technology advancements have made it easier for me to stay
connected anytime and from anywhere I am
My employer gives me access to the technology I want in order to
be productive at my job
My job satisfaction would increase if my employer provided me
with the latest technology tools and services
9% 7%
9%
10%
40%
18%
12%
14%
37%
35%
22%
28%
13%
I am expected to stay connected to email after normal business
hours and/or on weekends
36%
17%
I worry that if I don't stay connected to work during weekends or
after normal business hours that I may be seen as less committed…
Strongly disagree
© Harris/Decima
Somewhat disagree
17%
37%
Neither agree nor disagree
15%
18%
22%
57%
47%
17%
Somewhat agree
13%
35%
19%
11%
30%
18%
17%
25%
21%
66%
21%
30%
37%
29%
32%
36%
I regularly check work-related emails when on vacation
Being connected 24 hours a day gives me the freedom to enjoy a
healthier work/life balance
76%
10%
29%
9%
25%
15%
Strongly agree
Q13. Using the scale below, please tell me how much you agree or disagree with each of the
following statements.
Base: All respondents, n=1,001
26

All Age Cohorts Agree that Technology Helps them be
More Efficient and Productive at their Job
•
•
Across all age cohorts, at least three-quarters of FT Employed Canadians agree (strongly or somewhat) that
‘technology helps them be more efficient and productive at their job’.
Those in the Gen Y Cohort are significantly more likely than their older counterparts to agree that ‘their job
satisfaction would increase if their employer provided them with the latest technology tools and services’.
–
Moreover, there appears to be mounting pressure on the Gen Y cohort to stay connected after normal business hours
with over four-in-ten (44%) agreeing with the statement, ‘I worry that if I don’t stay connected to work during weekends
or after normal business hours that I may be seen as less committed to my job (compared to 15% among those 60 plus).
Top 2 Box % (Strongly / Somewhat Agree)
Total
n=1,001
18-29
n=66
(A)
30-39
n=149
(B)
Age
40-49
n=251
(C)
Technology helps me be more efficient and productive at my job
Technology advancements have made it easier for me to stay connected
anytime and from anywhere I am
My employer gives me access to the technology I want in order to be
productive at my job
My job satisfaction would increase if my employer provided me with the
latest technology tools and services
I regularly check work-related emails when on vacation
I am expected to stay connected to email after normal business hours
and/or on weekends
Being connected 24 hours a day gives me the freedom to enjoy a
healthier work/life balance
I worry that if I don’t stay connected to work during weekends or after
normal business hours that I may be seen as less committed to my job
76%
76%
77%
77%
74%
79%
66%
68%
61%
70%
69%
62%
57%
59%
60%
52%
58%
60%
47%
59% DE
48% E
47%E
43%
37%
35%
37%
31%
37%
32%
42%BD
30%
39% D
28%
30%
26%
31%
29%
37% D
33% D
26%
22%
26%
25%
44% BCDE
26% DE
22%
17%
15%
© Harris/Decima
50-59
n=353
(D)
60 plus
n=182
(E)
Q13. Using the scale below, please tell me how much you agree or disagree with each of the
following statements.
Base: All respondents, n=1,001
27

Forgetting their Corporate Smartphone either ‘At
Home’ or ‘At the Office’ would Likely Induce Stress
•
In today’s workplace environment, about seven-in-ten FT Employed Canadians who use a smartphone for
corporate purposes agree (strongly or somewhat) that they would be stressed out if they either ‘forgot their
phone at home’ (70%) or ‘forgot their phone at work’ (67%).
–
On the theme of stress, corporate smartphone users are split as to whether ‘being connected 24 hours a day gives me the
freedom to enjoy a healthier work/life’ with about 50:50 in agreement (42%) versus not in agreement (38%).
Strongly/
Somewhat
Agree
I would be stressed out if I forgot my smartphone at home when
going to work
I would be stressed out if I forgot my smartphone at work when
going home for the day
Strongly disagree
© Harris/Decima
Somewhat disagree
7% 8%
8% 11%
15%
13%
Neither agree nor disagree
34%
35%
70%
31%
36%
67%
Somewhat agree
Strongly agree
Q13. Using the scale below, please tell me how much you agree or disagree with each of the
following statements.
Base: Those who use a smartphone for work purposes, n=316
28

Being Connected After Normal Business Hours Adds
Stress to the Lives of FT Employed Canadians
•
Almost two-thirds (64%) of FT Employed Canadians indicate that ‘being connected after normal business hours
would add stress to their lives’. However, when looking at those who use a smartphone device for
corporate/work purposes, the percentage drops to just over half (53%).
–
•
There might be a perception among non-users that being connected to their corporate network after hours increases
stress. However, in actuality, the opposite is occurring. Specifically, those who are connected after hours via their
smartphone or tablet report less stress.
A good sign is that FT Employed Canadians may not be resistant to new technology in the workplace with sixin-ten (60%) indicating ‘tablets and smartphones have a positive effect on workplace communication’.
Being connected to my job through a
smartphone or tablet after normal
business hours adds stress to my life
64%
36%
Being connected to my job through a
smartphone or tablet after normal
business hours reduces stress in my life
Personal devices, such as smartphones
are a distraction in the workplace
58%
42%
Personal devices, such as smartphones
encourage higher levels of productivity
in the workplace
Personal devices, such as tablets and
smartphones mean I never really get to
“Switch off” my work responsibilities
55%
45%
Personal devices, such as tablets and
smartphones allow me to stay up-to-date
and informed when I’m out of the office
Personal devices, such as tablets and
smartphones have a negative effect on
workplace communication
© Harris/Decima
40%
60%
Personal devices, such as tablets and
smartphones have a positive effect on
workplace communication
Q15. Now, thinking specifically about new technology in the workplace, please move/drag
the slider bar to the left or right for each option depending on the statement you agree with
most.
Base: All respondents, n=1,001
29

Section 3b: Job Satisfaction & Technology Usage

Majority of FT Employed Canadians Report Being
Satisfied with Their Current Employment Situation
•
•
Over eight-in-ten (85%) FT Employed Canadians report being satisfied (very or somewhat) with their current
employment situation.
Perhaps not surprisingly, the highest levels of employment satisfaction come from those employees who
report a healthy work/life balance (i.e. 94% among those who say their work/life balance is ‘right where it
needs to be’).
How satisfied are you with your current employment situation?
Are you…?
4%
11%
51%
Not at all satisfied
Not very satisfied
34%
Somewhat satisfied
Very/
Somewhat
Satisfied
85%
Very satisfied
Q12. How satisfied are you with your current employment situation? Are you…?
Base: All respondents, n=1,001
© Harris/Decima
31

The Ability to Work Remotely Tops the List of Items
that would Positively Impact Workplace Satisfaction
•
•
Two-thirds (66%) of Employed Canadians state they would be more satisfied (much or somewhat more) with
their current employment situation if their employer offered them the ability to work remotely.
Access to social media appears to have little impact on increasing employment satisfaction with six-in-ten
(60%) FT Employed Canadians indicating it has ‘no impact’.
Much/
Somewhat
More Satisfied
Does/would having access to each of the following increase or decrease
your level of satisfaction at work, or would it have no impact?
Working remotely (e.g. from home) 3% 4%
28%
Using a work device for personal use (e.g.
2%2%
desktop, laptop, smartphone, etc.)
Access to cloud computing (e.g. software that allows you to access
3%4%
work specific information from home)
A company smartphone 4%
4%
Social media
Much less satisfied
© Harris/Decima
Somewhat less satisfied
6% 5%
Have no impact
35%
41%
30%
66%
33%
46%
54%
33%
41%
21%
20%
52%
28%
60%
Somewhat more satisfied
17%
19%
10%
45%
29%
Much more satisfied
Q16a. Regardless of whether or not you currently have access to each of the following at
work, does/would having access to each of the following increase or decrease your level of
satisfaction at work, or would it have no impact?
Base: All respondents, n=1,001
32

Working Remotely, Cloud Computing and Access to Social
Media Likely to Increase Job Satisfaction Among Gen Y
•
FT Employed Canadians between the ages of 18 and 29 are significantly more likely than most older cohorts to
state they would be more satisfied with their job by being able to work remotely (77%) and by having access
to cloud computing (70%) or social media (47%).
Does/would having access to each of the following increase or decrease
your level of satisfaction at work, or would it have no impact?
Age
Top 2 Box % (Much / Somewhat More Satisfied)
Working remotely (e.g. from home)
Using a work device for personal use (e.g. desktop, laptop,
smartphone, etc.)
Access to cloud computing (e.g. software that allows you to access
work specific information from home)
A company smartphone
Social media
© Harris/Decima
Total
n=1,001
18-29
n=66
(A)
30-39
n=149
(B)
40-49
n=251
(C)
50-59
n=353
(D)
60 plus
n=182
(E)
66%
77%CDE
70%DE
63%
58%
57%
54%
61%
55%
48%
54%
55%
52%
70%BCDE
51%
55%DE
43%
42%
45%
29%
54%E
47%BCDE
44%
31%DE
49%E
25%
42%
22%
35%
19%
Q16a. Regardless of whether or not you currently have access to each of the following at
work, does/would having access to each of the following increase or decrease your level of
satisfaction at work, or would it have no impact?
Base: All respondents, n=1,001
33

Those who Use a Smartphone or Work Remotely Report Higher
Workplace Satisfaction from having these Benefits
•
•
Almost three-quarters (74%) of FT Employed Canadians who use a corporate smartphone report being more
satisfied (much or somewhat more) with their current employer by having this benefit.
The same finding applies to those who can work remotely with almost nine-in-ten (87%) FT Employed
Canadians indicating that the ability to work remotely increases their level of satisfaction at work.
Does/would having access to each of the
Much/
Somewhat
following increase or decrease your level of
satisfaction at work, or would it have no impact? More Satisfied
A Company Smartphone
Those who USE a smartphone for work [A] 1%
40%B
25%
74%B
33%B
n=316
Those who DO NOT USE a smartphone for work [B] 6%A 6%A
n=685
55%A
23%
10%
33%
Working Remotely
Those who CAN work remotely [A] 2%11%
41%B
46%B
87%B
n=422
Those who CAN NOT work remotely [B] 4% 6%
n=579
Much less satisfied
© Harris/Decima
Somewhat less satisfied
Have no impact
41%A
30%
Somewhat more satisfied
18%
47%
Much more satisfied
Q16a. Regardless of whether or not you currently have access to each of the following at
work, does/would having access to each of the following increase or decrease your level of
satisfaction at work, or would it have no impact?
Base: Refer to chart above for specific base sizes
34

Section 4: Bring Your Own Device (BYOD)

Minority of FT Employed Canadians Say Their
Employer Offers a BYOD Policy
•
Three-in-ten (30%) FT Employed Canadians indicate their current employer offers a ‘bring your own device’
(BYOD) policy.
–
However, those who use a Tablet (47%), Laptop (44%) or Smartphone device (40%) for work purposes are more likely than
those who do not use these devices to work for an employer that offers this benefit.
Does your current employer allow you to connect your personal
laptop, smartphone or tablet device to your firm’s IT network?
Don't
Know, 15%
Device Used for Corporate Purposes
Smartphone
n=316
Laptop
n=353
Tablet
n=89
40%
Yes, 30%
44%
47%
No, 55%
© Harris/Decima
Q17. To the best of your knowledge, does your current employer allow you to connect your
personal laptop, smartphone or tablet device to your firm’s IT network?
Base: All respondents, n=1,001
36

Higher Job Satisfaction Reported Among Employees
who Work for a Company that Offers a BYOD Policy
•
Over one-third (34%) of FT Employed Canadians with a BYOD Policy at their workplace indicate that having
this benefit improves their job satisfaction (compared to 16% among those who do not have a BYOD policy at
their workplace).
–
Although there could be a number of reasons to explain this difference, one possible explanation is that those who do not
have a BYOD policy at their workplace just don’t know how much they would actually enjoy having such a program.
How does/would having a bring-your-own-device policy affect your
job satisfaction? Does/Would it…
34%B
Improve your job satisfaction
60%
Not affect your job satisfaction
Decrease your job satisfaction
© Harris/Decima
Those who HAVE a
BYOD policy at their
workplace [A]
16%
67%
5%
17%A
Those who DO NOT
HAVE or DON'T
KNOW whether their
workplace has a
BYOD policy [B]
Q18. How does/would having a bring-your-own-device policy affect your job satisfaction?
Does/Would it…
Base: Those who have a BYOD policy, n=317; Those who do not have a BYOD policy, n=551
37

Majority of Smartphone Users have One Smartphone;
Most Use it for Personal Purposes Only
•
•
Almost nine-in-ten (86%) of smartphone users indicate they only use one smartphone. Of these, the majority
use their smartphone for personal purposes only.
Those who use their smartphone for both work and personal purposes are almost equally as likely to have
purchased their smartphone independently (22%) as they are to have their company provide one (19%).
Which of the following statements most accurately describes your
current situation…?
You have one smartphone that you use for personal
purposes only
45%
You have one smartphone that you use for both personal
and corporate purposes that you purchased independently
22%
You have one smartphone that you use for both personal
and corporate purposes that was supplied by your
company
19%
You have two smartphones (one for personal and one for
corporate purposes)
Other
14%
<1%
Q19. Which of the following statements most accurately describes your current situation…?
Base: Those who use a smartphone for personal or corporate purposes, n=632
© Harris/Decima
38

Most Personal Only Smartphone Users State their Job Doesn’t Require
One; Dual Users want to Keep their Personal Life Separate
•
•
Almost six-in-ten (58%) FT Employed Canadians who use their smartphone exclusively for personal purposes
indicate ‘their job doesn’t require a smartphone for work’.
However, almost three-quarters (74%) of those with two smartphones (one for work and one for personal
purposes) have two because they want to keep their personal phone separate from their work phone.
Reasons for only having one smartphone for
personal purposes only
My job doesn't require a smartphone
for work
58%
39%
My employer doesn't provide one
I'm not eligible for a work smartphone
in my current position
I chose not to have a smartphone for
work
Other
© Harris/Decima
34%
Reasons for having two smartphones (one for
work and one for personal purposes)
I choose to keep my personal phone
separate from my work phone
74%
Keeping my work life and personal life
separate helps promote a healthier
work/life balance
My employer puts restrictions on the
applications I can download on my
corporate phone
52%
36%
My personal smartphone is under
contract with my provider
9%
1%
33%
My employer doesn't allow me connect
my personal smartphone to the IT
server
Other
23%
1%
Q20. Which of the following reasons describes why you have one smartphone that you use
for personal purposes only?
Base: Those who have one smartphone for personal purposes only, n=231
Q21. Which of the following reasons describes why you have two smartphones, one for
personal and one for corporate purposes?
Base: Those who have two smartphones (one for personal & one for corporate), n=69
39

FT Employed Canadians who use One Smartphone for Personal
and Corporate Purposes OK with added Security Policies
•
Six-in-ten (60%) FT Employed Canadians who use their smartphone for personal and corporate purposes agree
(strongly or somewhat) that ‘they would be OK with their employer enforcing security policies on their device (e.g.
a mandatory password, remote wipe of data, device location tracking)’.
–
•
This percentage rises to almost one-third (64%) among those who are satisfied (very or somewhat) with their employment
situation–potentially indicating higher levels of trust in their employer. Another explanation is that those who use one
smartphone for personal and work purposes understand the benefits of using one device (e.g. fewer devices to carry around).
Personal only or dual smartphone users are split as to whether or not they would be OK with their employer
enforcing these types of policies.
To what extent do you agree or disagree with the following statement:
I would be OK with my employer enforcing security policies on my device(s) (e.g. a
mandatory password, remote wipe of data, device location tracking).
Those who use one smartphone for
personal and corporate purposes
22%
19%
36%
Strongly/
Somewhat
Agree
24%
60%
n=328
Those who use one smartphone for
personal only OR who use two
smartphones
27%
22%
32%
19%
51%
n=304
Strongly disagree
Somewhat disagree
Somewhat agree
Strongly agree
Q21a. To what extent do you agree or disagree with the following statement:
Base: Refer to chart above for specific base sizes
© Harris/Decima
40

Appendix

Appendix A: Demographics/Firmographics &
Technology Adoption

Appendix A: Demographics/Firmographics
Demographics
Total
Sample
n=1,001
Gender
Male
Female
Education
53%
47%
Age
18 - 29
30 - 39
40 - 49
50 - 59
60+
17%
26%
25%
24%
9%
Region
BC
Alberta
Manitoba/Saskatchewan
Ontario
Quebec
Atlantic
13%
13%
7%
39%
23%
6%
Region
English
French
Demographics
Total
Sample
n=1,001
81%
19%
High School or less
Tech/Some Coll/Univ
Coll/Univ Grad/Post Grad
Prefer not to say
Work Setting
14%
17%
69%
1%
Number of people in HH
1
2
3
4
5 or more
24%
34%
21%
12%
8%
Children in Household?
Yes
No
28%
72%
Work/Life Balance
Right where it should be
Needs a little improvement
Needs a lot of improvement to
balance it out
Firmographics
Total
Sample
n=1,001
39%
51%
Office/office building
Hospital, medical or dental office
School or educational institution
Manufacturing facility/plant
Restaurant or retail space
Home office
Warehouse
Construction site
Car/truck/bike (for ex: a sales rep,
courier etc.)
Other
51%
7%
7%
6%
6%
6%
4%
3%
2%
8%
Company Tenure
Less than 1 year
1 year and less than 3 years
3 years and less than 5 years
5 years and less than 10 years
10 years or longer
11%
18%
15%
19%
38%
10%
© Harris/Decima
43

Majority of FT Employed Canadians are In the Middle
when it comes to Technology Adoption
•
•
Over half (52%) of FT Employed Canadians are ‘in the middle’ when it comes to technology adoption with a
quarter (25%) stating they are either ‘the first’ or ‘among the first’ to try a new technology product (i.e. early
adopters).
These early adopters tend to be university educated (75%), male (63%) and under the age of 40 (54%).
Compared to other people you know, which of the following statements is
the best descriptor of yourself? In general, are you…
The first to try a new
technology product
7%
18%
Among the first
25%
Early adopters are…
63% Male
In the middle
52%
Among the last
37% Female
54% are <40 years old
The last to try a new
technology product
17%
5%
75% Grad Coll/Uni/Post grad
Technology Adoption
© Harris/Decima
Q22. Compared to other people you know, which of the following statements is the best
descriptor of yourself? In general, are you…
Base: All respondents, n=1,001
44