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December 2012 Year End Trends




© 2012 Rogers Communications
Methodology


From November 15th to November 19th, 2012, an online survey
was conducted among a sample of 1040 Canadians that own
and use a smartphone or tablet and subscribe to the internet or
have a data plan for either device, who are Angus Reid Forum
panel members. The results have been statistically weighted
according to the most current age, gender and region Census
data to ensure a representative sample. The margin of error on
the full base — which measures sampling variability — of 1040
respondents is +/- 3.1%. Discrepancies in or between totals are
due to rounding.



                                                                  2
Looking back, in 2012, did you…
                                                                                                  -All Respondents-




                                  Watch TV and movies more over the Internet at home                                                                 52%
                                                                 Watch Gangnam Style on YouTube                                                43%
                                                   Pay for a streaming video or music service                                            30%
                             Share documents/pictures using Dropbox and Yousendit                                                    26%
                                                        Upgrade to faster home internet speeds                                      25%
               Update/purchase mobile device capable of faster internet speeds                                                     22%
                                    Buy a ticket to a live sporting event over the Internet                                        22%
                Watch TV/movies using mobile internet on the go on your device                                                18%
                                                         Use a mobile app to pay for a purchase                            14%
                                                      Upgrade to faster mobile internet speeds                         10%
                                                     Download a racy novel to a mobile device                          10%
                                                                                Fall a bit in love with Suri           10%
                                        Watch a live sporting event on your mobile device                             8%
                                                                                           None of the above                 16%




Base:   All respondents (n=1046)
Q.9     Looking back, in 2012, did you…Please select all that apply to you from the list below.                                                            3
Looking back, in 2012, did you…
                                                                                                    -All Respondents-
                                                                                              Age                          Gender                   Region
                                                    Total
                                                                   18 - 24         18 - 34        35 - 54     55+       Male   Female   West   Ontario Quebec Atlantic
    Watch TV and movies more                         52%             77%              68%           46%       25%       55%     49%     51%     56%     39%      67%
    over the Internet at home
    Watch Gangnam Style on                           43%             86%              62%           31%       19%       43%     42%     46%     44%     28%      48%
    YouTube
    Pay for a streaming video                        30%             42%              41%           24%       15%       33%     27%     32%     32%     17%      35%
    or music service
    Share documents and pictures                     26%             35%              35%           20%       17%       28%     24%     26%     28%     23%      23%
    Dropbox and Yousendit
    Upgrade to faster home                           25%             26%              26%           26%       22%       28%     22%     21%     28%     26%      28%
    Internet speeds
    Update or purchase a mobile
    device capable of faster Internet                22%             28%              25%           19%       18%       25%     18%     21%     24%     16%      20%
    speeds
    Buy a ticket to a live sporting                  22%             25%              25%           21%       13%       26%     17%     23%     24%     13%      20%
    event over the Internet
    Watch TV and movies using
    mobile Internet on the go on                     18%             36%              26%           15%       7%        23%     13%     18%     18%     17%      24%
    your device
    Use a mobile app to pay                          14%             25%              19%           11%       7%        15%     12%     16%     14%     10%      13%
    for a purchase
    Upgrade to faster mobile                         10%             11%              13%            8%       6%        14%      6%     9%      12%     10%      7%
    Internet speeds (LTE)
    Download a racy novel                            10%              7%              10%           10%       6%        7%      12%     11%     11%      3%      10%
    to a mobile device
    Fall a bit in love with Siri                     10%             18%              12%            8%       7%        11%      9%     8%      12%      7%      9%
    Watch a live sporting event                       8%             11%              10%            6%       3%        11%      3%     6%      9%       4%      11%
    on your mobile device
    None of the above                                16%              4%               7%           20%       33%       16%     17%     16%     13%     28%      12%



Base:   All respondents (n=1046)
Q.9     Looking back, in 2012, did you…Please select all that apply to you from the list below.                                                                          4
In 2012, do you think that…
                                                                      -All Respondents-


                     Home Internet speeds have improved                                     Wireless Internet speeds have improved
                      and become faster in the last year                                       and become faster in the last year



                                                                                           No
                                                                                          39%
                                                                Yes
          No                                                    48%
         52%
                                                                                                                                   Yes
                                                                                                                                   61%




                                                                Age                           Gender                     Region
                                       Total
                                              18 - 24 18 - 34 35 - 54        55+           Male   Female   West     Ontario Quebec Atlantic
                                          Home Internet speeds have improved and become faster in the last year
        Yes                            48%       47%      43%         50%       57%        51%     44%      44%      46%     60%      56%
                                        Wireless Internet speeds have improved and become faster in the last year
        Yes                            61%       64%      63%         57%       66%        66%     56%      58%      62%     65%      58%



Base:    All respondents (n=1046)
Q.11     In 2012, do you think that:                                                                                                          5
In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.)
                                               did you have connected to the Internet in your home?
                                                                                                  -All Respondents-


                                                                                                      Mean: 4.5
                                                                 None                                        2%




                                                                   1-5                                       73%




                                                                 6-10                                        21%


                                                                  11+                                        4%




Base:   All respondents (n=1046)
Q12.    In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home?   6
In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.)
                                                did you have connected to the Internet in your home?
                                                                                                   -All Respondents-




                                                                                            Age                                             Gender                       Region
                                                   Total
                                                                  18 - 24         18 - 34         35 - 54           55+               Male      Female     West   Ontario Quebec Atlantic

        Zero                                         2%              1%              —               3%              5%               2%         2%        1%      2%             5%    5%



        1-5                                         73%             71%             71%             74%             79%               69%        79%       70%     74%        80%       72%



        6-10                                        21%             23%             24%             20%             14%               24%        17%       24%     22%        11%       20%



        11+                                          4%              5%              5%              3%              2%               5%         2%        5%      2%             4%    3%



        MEAN                                         4.5             4.7             4.7             4.4             3.9              4.8            4.1   4.7     4.4            4.0   4.3




Base:    All respondents (n=1046)
Q12.     In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home?                                                           7
Which of the following statements best describes how attached you are to your smartphone?
                                                                                               -Smartphone Users-




                                                         Attached                                     37%




                                              Highly attached                                         24%


                                     Ridiculously attached                                            7%

                                  Would be lost without it                                            13%

                     Would not want to live without it                                                8%

                                          None of the above                                           11%




Base:   Smartphone Users (n=1009)
Q13.    Which of the following statements best describes how attached you are to your smartphone?                   8
Which of the following statements best describes how attached you are to your smartphone?
                                                                                                -Smartphone Users-




                                                                                           Age                          Gender                   Region
                                                   Total
                                                                 18 - 24         18 - 34        35 - 54    55+       Male   Female   West   Ontario Quebec Atlantic

        Attached                                   37%             40%             31%               42%   41%       39%     35%     35%     36%     43%      44%


        Highly attached                            24%             23%             27%               23%   19%       23%     25%     24%     25%     24%      21%


        Ridiculously attached                       7%             10%              9%               7%    4%        7%      8%      6%      9%       7%      3%


        Would be lost without it                   13%             16%             16%               10%   8%        12%     13%     15%     12%      8%      14%


        Would not want to live
                                                    8%              7%             10%               7%    6%        8%      8%      10%     7%       7%      5%
        without it


        None of the above                          11%              4%              7%               11%   22%       11%     11%     10%     11%     11%      13%




Base:    All Smartphone Users (n=1009)
Q13.     Which of the following statements best describes how attached you are to your smartphone?                                                                    9
How close do you keep your cell phone/smartphone from you when you sleep at night?
                                                                                             -Smartphone Users-




                                         In the bed with me                                         5%




                             Nightstand beside the bed                                              46%




                                           In the same room                                         13%


                                            In the next room                                        16%


                       Downstairs or on another floor                                               16%

                                                             Other                                  4%




Base:   All Smartphone Users (n=1009)
Q14.    How close do you keep your cell phone/smartphone from you when you sleep at night?                        10
How close do you keep your cell phone/smartphone from you when you sleep at night?
                                                                                              -Smartphone Users-




                                                                                             Age                      Gender                   Region
                                                  Total
                                                                 18 - 24        18 - 34        35 - 54   55+       Male   Female   West   Ontario Quebec Atlantic

    In the bed with me                              5%             22%             9%              3%     1%       5%      6%      4%      6%       4%      9%


    Nightstand beside the bed                      46%             52%            60%              39%   22%       47%     45%     48%     45%     44%      47%


    In the same room                               13%             19%            13%              13%    8%       13%     11%     11%     16%      9%      11%


    In the next room                               16%             3%              8%              21%   31%       17%     16%     19%     13%     19%      16%


    Downstairs or on another floor                 16%             4%              8%              18%   31%       15%     16%     14%     17%     17%      13%



    Other                                           4%              —              2%              6%     7%       3%      6%      4%      3%       7%      4%




Base:   All Smartphone Users (n=1009)
Q14.    How close do you keep your cell phone/smartphone from you when you sleep at night?                                                                          11
How much do you agree with the following statements…
                                                                                      -Own a smartphone-



          I check my mobile before brushing
                    my teeth in the morning
                                                                                     33%                        22%              16%                      29%


                                                                                    Strongly agree     Somewhat agree     Somewhat disagree         Strongly disagree

                                                                                 Age                            Gender                            Region
                                                   Total
                                                                18 - 24   18 - 34      35 - 54       55+     Male   Female       West        Ontario Quebec Atlantic
        I check my mobile device
        before brushing my teeth                    55%          80%       73%           44%         32%      54%       56%       57%         57%         47%           53%
        in the morning




               I would feel naked without my
             smartphone and Internet access                                    26%                               39%                          20%                 15%


                                                                                 Strongly agree       Somewhat agree     Somewhat disagree       Strongly disagree

                                                                                 Age                            Gender                            Region
                                                   Total
                                                                18 - 24   18 - 34      35 - 54       55+     Male   Female       West        Ontario Quebec Atlantic
        I would feel naked without
        my mobile device and                        65%          78%       75%           61%         44%      63%       68%       67%         65%         64%           58%
        Internet access



Base:    All Smartphone Users (n=1009)
Q15.     How much do you agree with the following statements:                                                                                                                 12
Have you ever used your Smartphone in the bathroom? If so, how often?
                                                                                -Smartphone Users-




                                                    All the time                       13%


                                                             Often                     17%




                                                  Occasionally                         28%




                                                            Rarely                     24%




                                                             Never                     18%




Base:   All Smartphone Users (n=1009)
Q16.    Have you ever used your smartphone in the bathroom? If so, how often?                              13
Have you ever used your Smartphone in the bathroom? If so, how often?
                                                                                           -Smartphone Users-




                                                                                        Age                        Gender                  Region
                                                  Total
                                                                18 - 24          18 - 34   35 - 54   55+        Male   Female   West   Ontario Quebec Atlantic

        All the time                               13%             22%            20%         9%      2%        17%     9%      15%     13%         6%   19%



        Often                                      17%             25%            25%         13%     4%        19%     15%     15%     18%     20%      17%



        Occasionally                               28%             26%            27%         30%    28%        28%     29%     32%     26%     27%      21%



        Rarely                                     24%             16%            21%         26%    29%        20%     28%     22%     26%     24%      24%



        Never                                      18%             11%            7%          22%    37%        16%     19%     16%     17%     23%      19%




Base:    All Smartphone Users (n=1009)
Q16.     Have you ever used your smartphone in the bathroom? If so, how often?                                                                                   14
Do you own an LTE enabled device (phone or tablet)?
                                                                                      -All Respondents-




                                                                                                                Yes
                                                                                                                28%




                                                                    No
                                                                   72%


                                                                                Age                          Gender                   Region
                                                  Total
                                                               18 - 24   18 - 34   35 - 54      55+       Male   Female   West   Ontario Quebec Atlantic
        Yes                                        28%          26%       30%         27%       23%       33%     22%     30%     28%     26%      17%




Base:    All Respondents (n=1046)
Q17.     Do you own an LTE enabled device (phone or tablet)?                                                                                               15
Since buying/owning an LTE device, do you…
                                                                         -Own an LTE device-




                               Save time by using faster mobile Internet speeds                33%




                                          Do more on the go because faster mobile
                                                                                               31%
                                          Internet speeds improved the experience




                                Do more on the go because the Internet is faster               31%




                                                               None of the above                     44%




Base:   Own an LTE device (n=287)
Q18.    Since buying/owning an LTE device, do you…                                                         16
Since buying/owning an LTE device, do you…
                                                                            -Own an LTE device-




                                                                         Age                         Gender                  Region
                                                Total
                                                        18 - 24   18 - 34   35 - 54    55+        Male   Female   West   Ontario Quebec Atlantic

        Save time by using faster
                                                 33%     42%       40%         29%     15%        33%     31%     31%     34%     35%      29%
        mobile Internet speeds



        Do more on the go because
        faster mobile Internet speeds            31%     46%       36%         30%     20%        31%     32%     30%     35%     27%      28%
        improved the experience



        Do more on the go because
                                                 31%     42%       39%         28%     13%        32%     29%     33%     29%     32%      29%
        the Internet is faster




        None of the above                        44%     31%       37%         46%     62%        44%     44%     44%     43%     48%      36%




Base:    Own an LTE device (n=287)
Q18.     Since buying/owning an LTE device, do you…                                                                                                17
If I had access to faster Internet speeds I would do more of the following…
                                                                                               -All Respondents-




                                                      Watch full length videos on my device                                       38%

                                                 Browse online more on my mobile device                                          36%

                                                                      Download more applications                           24%

                                                                                      Stream more music                    23%

                                            Play a game in real time with another person                             16%

                                                        Access more social networking sites                        12%

                                                                                       Send more emails            11%

                                                                                                  Other     2%

                                                                                       None of the above                           41%




Base:   All respondents (n=1046)
Q.19    If I had access to faster Internet speeds I would do more of the following:                                                      18
If I had access to faster Internet speeds I would do more of the following…
                                                                                                    -All Respondents-



                                                                                              Age                          Gender                   Region
                                                      Total
                                                                     18 - 24           18 - 34   35 - 54      55+       Male   Female   West   Ontario Quebec Atlantic
        Watch full length videos
                                                      38%              60%              44%         37%       21%       41%     33%     39%     41%     25%      39%
        on my device
        Browse online more on my
                                                      36%              54%              42%         35%       19%       38%     33%     38%     37%     23%      39%
        mobile device

        Download more applications                    24%              41%              27%         23%       19%       28%     19%     24%     26%     16%      24%

        Stream more music                             23%              34%              29%         20%       11%       25%     21%     22%     25%     14%      32%

        Play a game in real time
                                                      16%              37%              23%         13%       4%        20%     12%     16%     17%     11%      21%
        with another person
        Access more social
                                                      12%              27%              18%          9%       4%        13%     11%     13%     12%     10%      12%
        networking sites

        Send more emails                              11%              17%              11%         11%       12%       12%     10%     12%     12%      8%      15%

        Other                                          2%               1%              3%           2%       2%        3%      2%      2%      3%       1%      1%

        None of the above                             41%              22%              34%         41%       60%       37%     45%     38%     37%     55%      43%




Base:    All respondents (n=1046)
Q.19     If I had access to faster Internet speeds I would do more of the following:                                                                                     19
Are you able to use your mobile devices of choice
                                                     (e.g. Smartphone, tablets) at the office for work purposes?
                                                                                                   -Smartphone Users-




                                                                  No
                                                                 45%
                                                                                                                                          Yes
                                                                                                                                          55%




                                                                                              Age                                 Gender                    Region
                                                    Total
                                                                   18 - 24          18 - 34         35 - 54              55+   Male   Female    West   Ontario Quebec Atlantic
        Yes                                          55%              48%             57%             55%                47%   64%     44%      57%     55%     51%      48%




Base:    Smartphone Users (n=1009)
Q.20     Are you able to use your mobile devices of choice (e.g. Smartphone, tablets) at the office for work purposes?                                                           20
Do you wish you could use your devices of choice
                                                   (e.g. Smartphones, tablets) at the office for work purposes?
                                 -Smartphone Users who are not able to use mobile devices of choice at the office for work purposes-




                                                                                                                                       Yes
                                                                                                                                       33%




                                                                      No
                                                                     67%



                                                                                             Age                                  Gender                  Region
                                                    Total
                                                                   18 - 24         18 - 34         35 - 54               55+   Male   Female   West   Ontario Quebec Atlantic
        Yes                                          33%             43%             41%             35%                 6%    41%     28%     27%     38%     35%      35%




Base:    Smartphone Users who are not able to use mobile devices of choice at the office for work purposes (n=459)
Q.21     Do you wish you could use your devices of choice (e.g. Smartphones, tablets) at the office for work purposes?                                                          21
Do you wish your company would pay the bill if you use your mobile devices for work purposes?
                                                                                               -Smartphone Users-




                                                                      No
                                                                     31%




                                                                                                                            Yes
                                                                                                                            69%



                                                                                          Age                          Gender                   Region
                                                  Total
                                                                18 - 24         18 - 34         35 - 54   55+       Male   Female   West   Ontario Quebec Atlantic
        Yes                                        69%             77%            75%             70%     44%       72%     65%     68%     71%     59%      75%




Base:    Smartphone Users (n=1009)
Q.22     Do you wish your company would pay the bill if you used your mobile devices for work purposes?                                                              22
Which of the following statements best describes your mobile phone situation in 2012…
                                                                                                -All Respondents-




                                                       I was with iPhone and did not switch                                     28%

                                                     I was with Android and did not switch                                  23%

                                                I was with BlackBerry and did not switch                                  18%

                                                   I was with Windows and did not switch                     2%

                                                                               I switched to Android                12%

                                                                            I switched to an iPhone                 11%

                                                                          I switched to BlackBerry           2%

                                                               I switched to a Windows phone                1%

                                                                                                   Other     3%




Base:   All respondents (n=1046)
Q.23    Which of the following statements best describes your mobile phone situation in 2012:                                         23
Which of the following statements best describes your mobile phone situation in 2012…
                                                                                                   -All Respondents-



                                                                                             Age                          Gender                   Region
                                                    Total
                                                                   18 - 24         18 - 34       35 - 54     55+       Male   Female   West   Ontario Quebec Atlantic
        I was with iPhone
                                                     28%             34%             30%           28%       20%       26%     30%     32%     28%     18%      27%
        and did not switch
        I was with Android
                                                     23%             23%             25%           22%       17%       24%     21%     23%     21%     27%      18%
        and did not switch
        I was with BlackBerry
                                                     18%             12%             16%           19%       21%       20%     16%     17%     21%     12%      20%
        and did not switch
        I was with Windows
                                                     2%               1%              —             2%       6%        2%      2%      1%      2%       3%      7%
        and did not switch

        I switched to Android                        12%             10%             11%           12%       14%       13%     10%     9%      11%     20%      11%

        I switched to an iPhone                      11%             14%             13%           10%       11%       9%      14%     12%     10%     10%      14%

        I switched to BlackBerry                     2%               4%              2%            3%       3%        2%      2%      2%      2%       4%      2%

        I switched to
                                                     1%               1%              1%            —        1%        1%      1%      1%      1%       1%      —
        a Windows phone

        Other                                        3%               1%              2%            4%       7%        3%      4%      3%      4%       5%      1%




Base:    All respondents (n=1046)
Q.23     Which of the following statements best describes your mobile phone situation in 2012:                                                                          24
LOOKING AHEAD



                25
How much do you agree or disagree that in the next few years,
                                                   eReaders and tablets will replace the printed book?
                                                                                                   -All Respondents-




                                            Completely agree                                                  7%




                                             Somewhat agree                                                   33%




                              Neither agree nor disagree                                                      18%




                                         Somewhat disagree                                                    27%




                                       Completely disagree                                                    15%




Base:   All respondents (n=1046)
Q24.    How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book?   26
How much do you agree or disagree that in the next few years,
                                                    eReaders and tablets will replace the printed book?
                                                                                                    -All Respondents-




                                                                                             Age                                Gender                    Region
                                                    Total
                                                                  18 - 24         18 - 34          35 - 54           55+     Male   Female   West   Ontario Quebec Atlantic

        Completely agree                             7%              7%              7%              6%               7%     8%      5%      5%      6%        11%    9%



        Somewhat agree                              33%             34%              32%             32%             34%     31%     35%     32%     35%       32%    27%



        Neither agree nor disagree                  18%             12%              19%             21%             13%     21%     16%     21%     17%       18%    14%



        Somewhat disagree                           27%             27%              27%             28%             28%     26%     29%     30%     28%       18%    33%



        Completely disagree                         15%             20%              15%             13%             18%     14%     15%     12%     14%       21%    17%




Base:    All respondents (n=1046)
Q24.     How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book?                                                    27
Please indicate whether you agree or disagree with the following statements. In the next year…
                                                                                                   -All Respondents-




                                        Integrated eco systems will become more popular                                       82%


                                           More Canadians will connect to the web on their
                                                                                                                             80%
                                                  mobile devices than desktop computers


               More Canadians will sign up to the fastest Internet speeds available                                          80%



                                                       e-Books sales will increase significantly                             78%



                                            More Canadians will read magazines on tablets                                    77%


        Use of Cloud services will become the main way to store and share files,
                                                                                                                       63%
                         such as documents photos, music, videos, and movies




Base:   All respondents (n=1046)
Q25.    Please indicate whether you agree or disagree with the following statements. In the next year…                              28
Please indicate whether you agree or disagree with the following statements. In the next year…
                                                                                                    -All Respondents-

                                                                                                          % Agree
                                                                                             Age                           Gender                   Region
                                                    Total
                                                                  18 - 24          18 - 34         35 - 54    55+       Male   Female   West   Ontario Quebec Atlantic

        Integrated eco systems will
                                                    82%              74%             81%             82%      85%       84%     80%     82%     82%     86%      78%
        become more popular

        More Canadians will connect
        to the web on their mobile
                                                    80%              76%             81%             78%      82%       80%     80%     82%     81%     74%      82%
        devices than desktop
        computers
        More Canadians will sign up
        for the fastest Internet speeds             80%              78%             76%             82%      85%       79%     81%     81%     80%     78%      84%
        available

        e-Books sales will increase
                                                    78%              69%             75%             80%      84%       77%     80%     77%     80%     76%      81%
        significantly

        More Canadians will read
                                                    77%              68%             77%             75%      79%       77%     75%     76%     79%     77%      68%
        magazines on tablets

        Use of Cloud services will
        become the main way to store
        and share files, such as                    63%              66%             66%             59%      69%       61%     66%     64%     64%     62%      61%
        documents, photos, music,
        videos, and movies




Base:    All respondents (n=1046)
Q25.     Please indicate whether you agree or disagree with the following statements. In the next year…                                                                  29
Please indicate whether you agree or disagree with the following statements. In the next 2 years…
                                                                                                   -All Respondents-




                    The majority of Canadians will use the mobile device they prefer                                                 72%
                at the office for work purposes, including Smartphones and tablets


           Buffering on a wireless device will be as old school as dial up Internet                                                  71%


                     Canadians will use social networks to make purchase decision,
                                                                                                                                     71%
                                             relying more on product/friend reviews

                                                       Most Canadians will use mobile devices
                                                                                                                                   67%
                                                        to pay for purchases and save money

                                       Cloud services and faster mobile Internet networks
                                                                                                                               59%
                                          will mean more Canadians will work from home

                                              More Canadians will be willing to pay to watch
                                                                                                                             49%
                                                    online unique sports and entertainment


                  More Canadians will be willing to pay to get unique news content                                     37%




Base:   All respondents (n=1046)
Q26.    Please indicate whether you agree or disagree with the following statements. In the next 2 years…                                  30
Please indicate whether you agree or disagree with the following statements. In the next 2 years…
                                                                                                   -All Respondents-

                                                                                                            % Agree
                                                                                              Age                         Gender                   Region
                                                     Total
                                                                   18 - 24          18 - 34         35 - 54      55+   Male   Female   West   Ontario Quebec Atlantic
  The majority of Canadians will
  use the mobile device they prefer                  72%              76%             75%             69%        71%   74%     69%     74%     70%     73%      71%
  at the office for work purposes
  Buffering on a wireless device
  will be as old school as dial up                   71%              59%             68%             73%        75%   72%     70%     71%     73%     62%      76%
  Internet
  Canadians will use social
  networks to make purchase
                                                     71%              78%             75%             67%        69%   70%     72%     73%     70%     67%      74%
  decision, relying more on
  product/friend reviews
  Most Canadians will use mobile
  devices to pay for purchases                       67%              68%             69%             65%        65%   66%     67%     66%     64%     75%      68%
  and save money
  Cloud services and faster mobile
  Internet networks will mean more                   59%              51%             57%             57%        69%   61%     57%     60%     60%     54%      58%
  Canadians will work from home
  More Canadians will be willing
  to pay to watch unique online                      49%              52%             51%             46%        56%   51%     48%     53%     47%     46%      52%
  sports and entertainment

  More Canadians will be willing to
                                                     37%              31%             37%             34%        46%   38%     37%     37%     33%     44%      42%
  pay to get unique news content




Base:   All respondents (n=1046)
Q26.    Please indicate whether you agree or disagree with the following statements. In the next 2 years…                                                               31
Please indicate whether you agree or disagree with the following statements. In the next 5 years…
                                                                                                   -All Respondents-



                          The overwhelming majority of Canadians will be able to download
                 files in seconds using the fastest mobile Internet technology in the world                                          76%

The majority of Canadian households will have seamless connections with people able
     to go from room to room without missing a second of a TV show, movie or game                                              65%

                                                      Voice command will be the main way we use
                                                    technology in our cars, on the go and at home
                                                                                                                               62%


                                 Online magazines and newspapers will replace print editions                                 54%


                                  Babies will be using technology before they can walk or talk                         44%

                             Social and medical profiles will travel with us so that hotels will
                            know the pillow and restaurants will now what allergies we have
                                                                                                                       44%


    Canadians will save at least two hours a day using faster home and mobile Internet                                 43%

                          Homes will be more aware of personal needs and automatically
                                                                                                                       42%
                     manage the lights, HVAC, security system, and entertainment devices


                      Desktop and laptops computers for personal use will become extinct                        18%




Base:   All respondents (n=1046)
Q27.    Please indicate whether you agree or disagree with the following statements. In the next 5 years…                                  32
Please indicate whether you agree or disagree with the following statements. In the next 5 years…
                                                                                                   -All Respondents-

                                                                                                            % Agree
                                                                                             Age                          Gender                   Region
                                                      Total
                                                                   18 - 24         18 - 34         35 - 54       55+   Male   Female   West   Ontario Quebec Atlantic
  The overwhelming majority of
  Canadians will be able to download
  files in seconds using the fastest                   76%           73%             74%              80%        75%   73%     80%     78%     73%     78%      79%
  mobile Internet technology in the world
  The majority of Canadian households
  will have seamless connections with
  people able to go from room to room                  65%           72%             64%              67%        58%   67%     63%     65%     62%     63%      76%
  without missing a second of a TV
  show, movie or game
  Voice command will be the main way
  we use technology in our cars, on the                62%           57%             58%              63%        67%   61%     63%     62%     58%     67%      69%
  go and at home
  Online magazines and newspapers
  will replace print editions                          54%           41%             55%              53%        52%   54%     54%     55%     51%     58%      49%
  Babies will be using technology
  before they can walk or talk                         44%           40%             49%              38%        44%   41%     46%     45%     47%     30%      47%
  Social & medical profiles will travel
  with us so that hotels will know the
  pillow we like & restaurants will be                 44%           36%             42%              43%        53%   47%     40%     45%     44%     39%      47%
  more aware of what allergies we have
  Canadians will save at least two
  hours a day using faster home and                    43%           52%             42%              43%        49%   40%     47%     42%     44%     41%      50%
  mobile Internet
  The majority of Canadian homes will
  be automated: lights, heating,
  security system & entertainment                      42%           50%             47%              39%        39%   42%     42%     40%     41%     47%      50%
  devices, among other personal needs
  Desktop and laptops computers
  for personal use will become extinct                 18%           14%             18%              16%        23%   18%     18%     17%     16%     23%      20%



Base:   All respondents (n=1046)
Q27.    Please indicate whether you agree or disagree with the following statements. In the next 5 years…                                                               33

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Rogers Innovation Report: 2012 trend watch

  • 1. December 2012 Year End Trends © 2012 Rogers Communications
  • 2. Methodology From November 15th to November 19th, 2012, an online survey was conducted among a sample of 1040 Canadians that own and use a smartphone or tablet and subscribe to the internet or have a data plan for either device, who are Angus Reid Forum panel members. The results have been statistically weighted according to the most current age, gender and region Census data to ensure a representative sample. The margin of error on the full base — which measures sampling variability — of 1040 respondents is +/- 3.1%. Discrepancies in or between totals are due to rounding. 2
  • 3. Looking back, in 2012, did you… -All Respondents- Watch TV and movies more over the Internet at home 52% Watch Gangnam Style on YouTube 43% Pay for a streaming video or music service 30% Share documents/pictures using Dropbox and Yousendit 26% Upgrade to faster home internet speeds 25% Update/purchase mobile device capable of faster internet speeds 22% Buy a ticket to a live sporting event over the Internet 22% Watch TV/movies using mobile internet on the go on your device 18% Use a mobile app to pay for a purchase 14% Upgrade to faster mobile internet speeds 10% Download a racy novel to a mobile device 10% Fall a bit in love with Suri 10% Watch a live sporting event on your mobile device 8% None of the above 16% Base: All respondents (n=1046) Q.9 Looking back, in 2012, did you…Please select all that apply to you from the list below. 3
  • 4. Looking back, in 2012, did you… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Watch TV and movies more 52% 77% 68% 46% 25% 55% 49% 51% 56% 39% 67% over the Internet at home Watch Gangnam Style on 43% 86% 62% 31% 19% 43% 42% 46% 44% 28% 48% YouTube Pay for a streaming video 30% 42% 41% 24% 15% 33% 27% 32% 32% 17% 35% or music service Share documents and pictures 26% 35% 35% 20% 17% 28% 24% 26% 28% 23% 23% Dropbox and Yousendit Upgrade to faster home 25% 26% 26% 26% 22% 28% 22% 21% 28% 26% 28% Internet speeds Update or purchase a mobile device capable of faster Internet 22% 28% 25% 19% 18% 25% 18% 21% 24% 16% 20% speeds Buy a ticket to a live sporting 22% 25% 25% 21% 13% 26% 17% 23% 24% 13% 20% event over the Internet Watch TV and movies using mobile Internet on the go on 18% 36% 26% 15% 7% 23% 13% 18% 18% 17% 24% your device Use a mobile app to pay 14% 25% 19% 11% 7% 15% 12% 16% 14% 10% 13% for a purchase Upgrade to faster mobile 10% 11% 13% 8% 6% 14% 6% 9% 12% 10% 7% Internet speeds (LTE) Download a racy novel 10% 7% 10% 10% 6% 7% 12% 11% 11% 3% 10% to a mobile device Fall a bit in love with Siri 10% 18% 12% 8% 7% 11% 9% 8% 12% 7% 9% Watch a live sporting event 8% 11% 10% 6% 3% 11% 3% 6% 9% 4% 11% on your mobile device None of the above 16% 4% 7% 20% 33% 16% 17% 16% 13% 28% 12% Base: All respondents (n=1046) Q.9 Looking back, in 2012, did you…Please select all that apply to you from the list below. 4
  • 5. In 2012, do you think that… -All Respondents- Home Internet speeds have improved Wireless Internet speeds have improved and become faster in the last year and become faster in the last year No 39% Yes No 48% 52% Yes 61% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Home Internet speeds have improved and become faster in the last year Yes 48% 47% 43% 50% 57% 51% 44% 44% 46% 60% 56% Wireless Internet speeds have improved and become faster in the last year Yes 61% 64% 63% 57% 66% 66% 56% 58% 62% 65% 58% Base: All respondents (n=1046) Q.11 In 2012, do you think that: 5
  • 6. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? -All Respondents- Mean: 4.5 None 2% 1-5 73% 6-10 21% 11+ 4% Base: All respondents (n=1046) Q12. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? 6
  • 7. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Zero 2% 1% — 3% 5% 2% 2% 1% 2% 5% 5% 1-5 73% 71% 71% 74% 79% 69% 79% 70% 74% 80% 72% 6-10 21% 23% 24% 20% 14% 24% 17% 24% 22% 11% 20% 11+ 4% 5% 5% 3% 2% 5% 2% 5% 2% 4% 3% MEAN 4.5 4.7 4.7 4.4 3.9 4.8 4.1 4.7 4.4 4.0 4.3 Base: All respondents (n=1046) Q12. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? 7
  • 8. Which of the following statements best describes how attached you are to your smartphone? -Smartphone Users- Attached 37% Highly attached 24% Ridiculously attached 7% Would be lost without it 13% Would not want to live without it 8% None of the above 11% Base: Smartphone Users (n=1009) Q13. Which of the following statements best describes how attached you are to your smartphone? 8
  • 9. Which of the following statements best describes how attached you are to your smartphone? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Attached 37% 40% 31% 42% 41% 39% 35% 35% 36% 43% 44% Highly attached 24% 23% 27% 23% 19% 23% 25% 24% 25% 24% 21% Ridiculously attached 7% 10% 9% 7% 4% 7% 8% 6% 9% 7% 3% Would be lost without it 13% 16% 16% 10% 8% 12% 13% 15% 12% 8% 14% Would not want to live 8% 7% 10% 7% 6% 8% 8% 10% 7% 7% 5% without it None of the above 11% 4% 7% 11% 22% 11% 11% 10% 11% 11% 13% Base: All Smartphone Users (n=1009) Q13. Which of the following statements best describes how attached you are to your smartphone? 9
  • 10. How close do you keep your cell phone/smartphone from you when you sleep at night? -Smartphone Users- In the bed with me 5% Nightstand beside the bed 46% In the same room 13% In the next room 16% Downstairs or on another floor 16% Other 4% Base: All Smartphone Users (n=1009) Q14. How close do you keep your cell phone/smartphone from you when you sleep at night? 10
  • 11. How close do you keep your cell phone/smartphone from you when you sleep at night? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic In the bed with me 5% 22% 9% 3% 1% 5% 6% 4% 6% 4% 9% Nightstand beside the bed 46% 52% 60% 39% 22% 47% 45% 48% 45% 44% 47% In the same room 13% 19% 13% 13% 8% 13% 11% 11% 16% 9% 11% In the next room 16% 3% 8% 21% 31% 17% 16% 19% 13% 19% 16% Downstairs or on another floor 16% 4% 8% 18% 31% 15% 16% 14% 17% 17% 13% Other 4% — 2% 6% 7% 3% 6% 4% 3% 7% 4% Base: All Smartphone Users (n=1009) Q14. How close do you keep your cell phone/smartphone from you when you sleep at night? 11
  • 12. How much do you agree with the following statements… -Own a smartphone- I check my mobile before brushing my teeth in the morning 33% 22% 16% 29% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I check my mobile device before brushing my teeth 55% 80% 73% 44% 32% 54% 56% 57% 57% 47% 53% in the morning I would feel naked without my smartphone and Internet access 26% 39% 20% 15% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I would feel naked without my mobile device and 65% 78% 75% 61% 44% 63% 68% 67% 65% 64% 58% Internet access Base: All Smartphone Users (n=1009) Q15. How much do you agree with the following statements: 12
  • 13. Have you ever used your Smartphone in the bathroom? If so, how often? -Smartphone Users- All the time 13% Often 17% Occasionally 28% Rarely 24% Never 18% Base: All Smartphone Users (n=1009) Q16. Have you ever used your smartphone in the bathroom? If so, how often? 13
  • 14. Have you ever used your Smartphone in the bathroom? If so, how often? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic All the time 13% 22% 20% 9% 2% 17% 9% 15% 13% 6% 19% Often 17% 25% 25% 13% 4% 19% 15% 15% 18% 20% 17% Occasionally 28% 26% 27% 30% 28% 28% 29% 32% 26% 27% 21% Rarely 24% 16% 21% 26% 29% 20% 28% 22% 26% 24% 24% Never 18% 11% 7% 22% 37% 16% 19% 16% 17% 23% 19% Base: All Smartphone Users (n=1009) Q16. Have you ever used your smartphone in the bathroom? If so, how often? 14
  • 15. Do you own an LTE enabled device (phone or tablet)? -All Respondents- Yes 28% No 72% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 28% 26% 30% 27% 23% 33% 22% 30% 28% 26% 17% Base: All Respondents (n=1046) Q17. Do you own an LTE enabled device (phone or tablet)? 15
  • 16. Since buying/owning an LTE device, do you… -Own an LTE device- Save time by using faster mobile Internet speeds 33% Do more on the go because faster mobile 31% Internet speeds improved the experience Do more on the go because the Internet is faster 31% None of the above 44% Base: Own an LTE device (n=287) Q18. Since buying/owning an LTE device, do you… 16
  • 17. Since buying/owning an LTE device, do you… -Own an LTE device- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Save time by using faster 33% 42% 40% 29% 15% 33% 31% 31% 34% 35% 29% mobile Internet speeds Do more on the go because faster mobile Internet speeds 31% 46% 36% 30% 20% 31% 32% 30% 35% 27% 28% improved the experience Do more on the go because 31% 42% 39% 28% 13% 32% 29% 33% 29% 32% 29% the Internet is faster None of the above 44% 31% 37% 46% 62% 44% 44% 44% 43% 48% 36% Base: Own an LTE device (n=287) Q18. Since buying/owning an LTE device, do you… 17
  • 18. If I had access to faster Internet speeds I would do more of the following… -All Respondents- Watch full length videos on my device 38% Browse online more on my mobile device 36% Download more applications 24% Stream more music 23% Play a game in real time with another person 16% Access more social networking sites 12% Send more emails 11% Other 2% None of the above 41% Base: All respondents (n=1046) Q.19 If I had access to faster Internet speeds I would do more of the following: 18
  • 19. If I had access to faster Internet speeds I would do more of the following… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Watch full length videos 38% 60% 44% 37% 21% 41% 33% 39% 41% 25% 39% on my device Browse online more on my 36% 54% 42% 35% 19% 38% 33% 38% 37% 23% 39% mobile device Download more applications 24% 41% 27% 23% 19% 28% 19% 24% 26% 16% 24% Stream more music 23% 34% 29% 20% 11% 25% 21% 22% 25% 14% 32% Play a game in real time 16% 37% 23% 13% 4% 20% 12% 16% 17% 11% 21% with another person Access more social 12% 27% 18% 9% 4% 13% 11% 13% 12% 10% 12% networking sites Send more emails 11% 17% 11% 11% 12% 12% 10% 12% 12% 8% 15% Other 2% 1% 3% 2% 2% 3% 2% 2% 3% 1% 1% None of the above 41% 22% 34% 41% 60% 37% 45% 38% 37% 55% 43% Base: All respondents (n=1046) Q.19 If I had access to faster Internet speeds I would do more of the following: 19
  • 20. Are you able to use your mobile devices of choice (e.g. Smartphone, tablets) at the office for work purposes? -Smartphone Users- No 45% Yes 55% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 55% 48% 57% 55% 47% 64% 44% 57% 55% 51% 48% Base: Smartphone Users (n=1009) Q.20 Are you able to use your mobile devices of choice (e.g. Smartphone, tablets) at the office for work purposes? 20
  • 21. Do you wish you could use your devices of choice (e.g. Smartphones, tablets) at the office for work purposes? -Smartphone Users who are not able to use mobile devices of choice at the office for work purposes- Yes 33% No 67% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 33% 43% 41% 35% 6% 41% 28% 27% 38% 35% 35% Base: Smartphone Users who are not able to use mobile devices of choice at the office for work purposes (n=459) Q.21 Do you wish you could use your devices of choice (e.g. Smartphones, tablets) at the office for work purposes? 21
  • 22. Do you wish your company would pay the bill if you use your mobile devices for work purposes? -Smartphone Users- No 31% Yes 69% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 69% 77% 75% 70% 44% 72% 65% 68% 71% 59% 75% Base: Smartphone Users (n=1009) Q.22 Do you wish your company would pay the bill if you used your mobile devices for work purposes? 22
  • 23. Which of the following statements best describes your mobile phone situation in 2012… -All Respondents- I was with iPhone and did not switch 28% I was with Android and did not switch 23% I was with BlackBerry and did not switch 18% I was with Windows and did not switch 2% I switched to Android 12% I switched to an iPhone 11% I switched to BlackBerry 2% I switched to a Windows phone 1% Other 3% Base: All respondents (n=1046) Q.23 Which of the following statements best describes your mobile phone situation in 2012: 23
  • 24. Which of the following statements best describes your mobile phone situation in 2012… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I was with iPhone 28% 34% 30% 28% 20% 26% 30% 32% 28% 18% 27% and did not switch I was with Android 23% 23% 25% 22% 17% 24% 21% 23% 21% 27% 18% and did not switch I was with BlackBerry 18% 12% 16% 19% 21% 20% 16% 17% 21% 12% 20% and did not switch I was with Windows 2% 1% — 2% 6% 2% 2% 1% 2% 3% 7% and did not switch I switched to Android 12% 10% 11% 12% 14% 13% 10% 9% 11% 20% 11% I switched to an iPhone 11% 14% 13% 10% 11% 9% 14% 12% 10% 10% 14% I switched to BlackBerry 2% 4% 2% 3% 3% 2% 2% 2% 2% 4% 2% I switched to 1% 1% 1% — 1% 1% 1% 1% 1% 1% — a Windows phone Other 3% 1% 2% 4% 7% 3% 4% 3% 4% 5% 1% Base: All respondents (n=1046) Q.23 Which of the following statements best describes your mobile phone situation in 2012: 24
  • 26. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? -All Respondents- Completely agree 7% Somewhat agree 33% Neither agree nor disagree 18% Somewhat disagree 27% Completely disagree 15% Base: All respondents (n=1046) Q24. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? 26
  • 27. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Completely agree 7% 7% 7% 6% 7% 8% 5% 5% 6% 11% 9% Somewhat agree 33% 34% 32% 32% 34% 31% 35% 32% 35% 32% 27% Neither agree nor disagree 18% 12% 19% 21% 13% 21% 16% 21% 17% 18% 14% Somewhat disagree 27% 27% 27% 28% 28% 26% 29% 30% 28% 18% 33% Completely disagree 15% 20% 15% 13% 18% 14% 15% 12% 14% 21% 17% Base: All respondents (n=1046) Q24. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? 27
  • 28. Please indicate whether you agree or disagree with the following statements. In the next year… -All Respondents- Integrated eco systems will become more popular 82% More Canadians will connect to the web on their 80% mobile devices than desktop computers More Canadians will sign up to the fastest Internet speeds available 80% e-Books sales will increase significantly 78% More Canadians will read magazines on tablets 77% Use of Cloud services will become the main way to store and share files, 63% such as documents photos, music, videos, and movies Base: All respondents (n=1046) Q25. Please indicate whether you agree or disagree with the following statements. In the next year… 28
  • 29. Please indicate whether you agree or disagree with the following statements. In the next year… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Integrated eco systems will 82% 74% 81% 82% 85% 84% 80% 82% 82% 86% 78% become more popular More Canadians will connect to the web on their mobile 80% 76% 81% 78% 82% 80% 80% 82% 81% 74% 82% devices than desktop computers More Canadians will sign up for the fastest Internet speeds 80% 78% 76% 82% 85% 79% 81% 81% 80% 78% 84% available e-Books sales will increase 78% 69% 75% 80% 84% 77% 80% 77% 80% 76% 81% significantly More Canadians will read 77% 68% 77% 75% 79% 77% 75% 76% 79% 77% 68% magazines on tablets Use of Cloud services will become the main way to store and share files, such as 63% 66% 66% 59% 69% 61% 66% 64% 64% 62% 61% documents, photos, music, videos, and movies Base: All respondents (n=1046) Q25. Please indicate whether you agree or disagree with the following statements. In the next year… 29
  • 30. Please indicate whether you agree or disagree with the following statements. In the next 2 years… -All Respondents- The majority of Canadians will use the mobile device they prefer 72% at the office for work purposes, including Smartphones and tablets Buffering on a wireless device will be as old school as dial up Internet 71% Canadians will use social networks to make purchase decision, 71% relying more on product/friend reviews Most Canadians will use mobile devices 67% to pay for purchases and save money Cloud services and faster mobile Internet networks 59% will mean more Canadians will work from home More Canadians will be willing to pay to watch 49% online unique sports and entertainment More Canadians will be willing to pay to get unique news content 37% Base: All respondents (n=1046) Q26. Please indicate whether you agree or disagree with the following statements. In the next 2 years… 30
  • 31. Please indicate whether you agree or disagree with the following statements. In the next 2 years… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic The majority of Canadians will use the mobile device they prefer 72% 76% 75% 69% 71% 74% 69% 74% 70% 73% 71% at the office for work purposes Buffering on a wireless device will be as old school as dial up 71% 59% 68% 73% 75% 72% 70% 71% 73% 62% 76% Internet Canadians will use social networks to make purchase 71% 78% 75% 67% 69% 70% 72% 73% 70% 67% 74% decision, relying more on product/friend reviews Most Canadians will use mobile devices to pay for purchases 67% 68% 69% 65% 65% 66% 67% 66% 64% 75% 68% and save money Cloud services and faster mobile Internet networks will mean more 59% 51% 57% 57% 69% 61% 57% 60% 60% 54% 58% Canadians will work from home More Canadians will be willing to pay to watch unique online 49% 52% 51% 46% 56% 51% 48% 53% 47% 46% 52% sports and entertainment More Canadians will be willing to 37% 31% 37% 34% 46% 38% 37% 37% 33% 44% 42% pay to get unique news content Base: All respondents (n=1046) Q26. Please indicate whether you agree or disagree with the following statements. In the next 2 years… 31
  • 32. Please indicate whether you agree or disagree with the following statements. In the next 5 years… -All Respondents- The overwhelming majority of Canadians will be able to download files in seconds using the fastest mobile Internet technology in the world 76% The majority of Canadian households will have seamless connections with people able to go from room to room without missing a second of a TV show, movie or game 65% Voice command will be the main way we use technology in our cars, on the go and at home 62% Online magazines and newspapers will replace print editions 54% Babies will be using technology before they can walk or talk 44% Social and medical profiles will travel with us so that hotels will know the pillow and restaurants will now what allergies we have 44% Canadians will save at least two hours a day using faster home and mobile Internet 43% Homes will be more aware of personal needs and automatically 42% manage the lights, HVAC, security system, and entertainment devices Desktop and laptops computers for personal use will become extinct 18% Base: All respondents (n=1046) Q27. Please indicate whether you agree or disagree with the following statements. In the next 5 years… 32
  • 33. Please indicate whether you agree or disagree with the following statements. In the next 5 years… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic The overwhelming majority of Canadians will be able to download files in seconds using the fastest 76% 73% 74% 80% 75% 73% 80% 78% 73% 78% 79% mobile Internet technology in the world The majority of Canadian households will have seamless connections with people able to go from room to room 65% 72% 64% 67% 58% 67% 63% 65% 62% 63% 76% without missing a second of a TV show, movie or game Voice command will be the main way we use technology in our cars, on the 62% 57% 58% 63% 67% 61% 63% 62% 58% 67% 69% go and at home Online magazines and newspapers will replace print editions 54% 41% 55% 53% 52% 54% 54% 55% 51% 58% 49% Babies will be using technology before they can walk or talk 44% 40% 49% 38% 44% 41% 46% 45% 47% 30% 47% Social & medical profiles will travel with us so that hotels will know the pillow we like & restaurants will be 44% 36% 42% 43% 53% 47% 40% 45% 44% 39% 47% more aware of what allergies we have Canadians will save at least two hours a day using faster home and 43% 52% 42% 43% 49% 40% 47% 42% 44% 41% 50% mobile Internet The majority of Canadian homes will be automated: lights, heating, security system & entertainment 42% 50% 47% 39% 39% 42% 42% 40% 41% 47% 50% devices, among other personal needs Desktop and laptops computers for personal use will become extinct 18% 14% 18% 16% 23% 18% 18% 17% 16% 23% 20% Base: All respondents (n=1046) Q27. Please indicate whether you agree or disagree with the following statements. In the next 5 years… 33