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December 2012 Year End Trends© 2012 Rogers Communications

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MethodologyFrom November 15th to November 19th, 2012, an online surveywas conducted among a sample of 1040 Canadians that ownand use a smartphone or tablet and subscribe to the internet orhave a data plan for either device, who are Angus Reid Forumpanel members. The results have been statistically weightedaccording to the most current age, gender and region Censusdata to ensure a representative sample. The margin of error onthe full base — which measures sampling variability — of 1040respondents is +/- 3.1%. Discrepancies in or between totals aredue to rounding. 2

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Looking back, in 2012, did you… -All Respondents- Watch TV and movies more over the Internet at home 52% Watch Gangnam Style on YouTube 43% Pay for a streaming video or music service 30% Share documents/pictures using Dropbox and Yousendit 26% Upgrade to faster home internet speeds 25% Update/purchase mobile device capable of faster internet speeds 22% Buy a ticket to a live sporting event over the Internet 22% Watch TV/movies using mobile internet on the go on your device 18% Use a mobile app to pay for a purchase 14% Upgrade to faster mobile internet speeds 10% Download a racy novel to a mobile device 10% Fall a bit in love with Suri 10% Watch a live sporting event on your mobile device 8% None of the above 16%Base: All respondents (n=1046)Q.9 Looking back, in 2012, did you…Please select all that apply to you from the list below. 3

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Looking back, in 2012, did you… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Watch TV and movies more 52% 77% 68% 46% 25% 55% 49% 51% 56% 39% 67% over the Internet at home Watch Gangnam Style on 43% 86% 62% 31% 19% 43% 42% 46% 44% 28% 48% YouTube Pay for a streaming video 30% 42% 41% 24% 15% 33% 27% 32% 32% 17% 35% or music service Share documents and pictures 26% 35% 35% 20% 17% 28% 24% 26% 28% 23% 23% Dropbox and Yousendit Upgrade to faster home 25% 26% 26% 26% 22% 28% 22% 21% 28% 26% 28% Internet speeds Update or purchase a mobile device capable of faster Internet 22% 28% 25% 19% 18% 25% 18% 21% 24% 16% 20% speeds Buy a ticket to a live sporting 22% 25% 25% 21% 13% 26% 17% 23% 24% 13% 20% event over the Internet Watch TV and movies using mobile Internet on the go on 18% 36% 26% 15% 7% 23% 13% 18% 18% 17% 24% your device Use a mobile app to pay 14% 25% 19% 11% 7% 15% 12% 16% 14% 10% 13% for a purchase Upgrade to faster mobile 10% 11% 13% 8% 6% 14% 6% 9% 12% 10% 7% Internet speeds (LTE) Download a racy novel 10% 7% 10% 10% 6% 7% 12% 11% 11% 3% 10% to a mobile device Fall a bit in love with Siri 10% 18% 12% 8% 7% 11% 9% 8% 12% 7% 9% Watch a live sporting event 8% 11% 10% 6% 3% 11% 3% 6% 9% 4% 11% on your mobile device None of the above 16% 4% 7% 20% 33% 16% 17% 16% 13% 28% 12%Base: All respondents (n=1046)Q.9 Looking back, in 2012, did you…Please select all that apply to you from the list below. 4

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In 2012, do you think that… -All Respondents- Home Internet speeds have improved Wireless Internet speeds have improved and become faster in the last year and become faster in the last year No 39% Yes No 48% 52% Yes 61% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Home Internet speeds have improved and become faster in the last year Yes 48% 47% 43% 50% 57% 51% 44% 44% 46% 60% 56% Wireless Internet speeds have improved and become faster in the last year Yes 61% 64% 63% 57% 66% 66% 56% 58% 62% 65% 58%Base: All respondents (n=1046)Q.11 In 2012, do you think that: 5

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In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? -All Respondents- Mean: 4.5 None 2% 1-5 73% 6-10 21% 11+ 4%Base: All respondents (n=1046)Q12. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? 6

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In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Zero 2% 1% — 3% 5% 2% 2% 1% 2% 5% 5% 1-5 73% 71% 71% 74% 79% 69% 79% 70% 74% 80% 72% 6-10 21% 23% 24% 20% 14% 24% 17% 24% 22% 11% 20% 11+ 4% 5% 5% 3% 2% 5% 2% 5% 2% 4% 3% MEAN 4.5 4.7 4.7 4.4 3.9 4.8 4.1 4.7 4.4 4.0 4.3Base: All respondents (n=1046)Q12. In 2012, how many devices (e.g. TV, tablets, Smartphones, XBox, etc.) did you have connected to the Internet in your home? 7

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Which of the following statements best describes how attached you are to your smartphone? -Smartphone Users- Attached 37% Highly attached 24% Ridiculously attached 7% Would be lost without it 13% Would not want to live without it 8% None of the above 11%Base: Smartphone Users (n=1009)Q13. Which of the following statements best describes how attached you are to your smartphone? 8

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Which of the following statements best describes how attached you are to your smartphone? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Attached 37% 40% 31% 42% 41% 39% 35% 35% 36% 43% 44% Highly attached 24% 23% 27% 23% 19% 23% 25% 24% 25% 24% 21% Ridiculously attached 7% 10% 9% 7% 4% 7% 8% 6% 9% 7% 3% Would be lost without it 13% 16% 16% 10% 8% 12% 13% 15% 12% 8% 14% Would not want to live 8% 7% 10% 7% 6% 8% 8% 10% 7% 7% 5% without it None of the above 11% 4% 7% 11% 22% 11% 11% 10% 11% 11% 13%Base: All Smartphone Users (n=1009)Q13. Which of the following statements best describes how attached you are to your smartphone? 9

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How close do you keep your cell phone/smartphone from you when you sleep at night? -Smartphone Users- In the bed with me 5% Nightstand beside the bed 46% In the same room 13% In the next room 16% Downstairs or on another floor 16% Other 4%Base: All Smartphone Users (n=1009)Q14. How close do you keep your cell phone/smartphone from you when you sleep at night? 10

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How close do you keep your cell phone/smartphone from you when you sleep at night? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic In the bed with me 5% 22% 9% 3% 1% 5% 6% 4% 6% 4% 9% Nightstand beside the bed 46% 52% 60% 39% 22% 47% 45% 48% 45% 44% 47% In the same room 13% 19% 13% 13% 8% 13% 11% 11% 16% 9% 11% In the next room 16% 3% 8% 21% 31% 17% 16% 19% 13% 19% 16% Downstairs or on another floor 16% 4% 8% 18% 31% 15% 16% 14% 17% 17% 13% Other 4% — 2% 6% 7% 3% 6% 4% 3% 7% 4%Base: All Smartphone Users (n=1009)Q14. How close do you keep your cell phone/smartphone from you when you sleep at night? 11

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How much do you agree with the following statements… -Own a smartphone- I check my mobile before brushing my teeth in the morning 33% 22% 16% 29% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I check my mobile device before brushing my teeth 55% 80% 73% 44% 32% 54% 56% 57% 57% 47% 53% in the morning I would feel naked without my smartphone and Internet access 26% 39% 20% 15% Strongly agree Somewhat agree Somewhat disagree Strongly disagree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I would feel naked without my mobile device and 65% 78% 75% 61% 44% 63% 68% 67% 65% 64% 58% Internet accessBase: All Smartphone Users (n=1009)Q15. How much do you agree with the following statements: 12

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Have you ever used your Smartphone in the bathroom? If so, how often? -Smartphone Users- All the time 13% Often 17% Occasionally 28% Rarely 24% Never 18%Base: All Smartphone Users (n=1009)Q16. Have you ever used your smartphone in the bathroom? If so, how often? 13

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Have you ever used your Smartphone in the bathroom? If so, how often? -Smartphone Users- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic All the time 13% 22% 20% 9% 2% 17% 9% 15% 13% 6% 19% Often 17% 25% 25% 13% 4% 19% 15% 15% 18% 20% 17% Occasionally 28% 26% 27% 30% 28% 28% 29% 32% 26% 27% 21% Rarely 24% 16% 21% 26% 29% 20% 28% 22% 26% 24% 24% Never 18% 11% 7% 22% 37% 16% 19% 16% 17% 23% 19%Base: All Smartphone Users (n=1009)Q16. Have you ever used your smartphone in the bathroom? If so, how often? 14

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Do you own an LTE enabled device (phone or tablet)? -All Respondents- Yes 28% No 72% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 28% 26% 30% 27% 23% 33% 22% 30% 28% 26% 17%Base: All Respondents (n=1046)Q17. Do you own an LTE enabled device (phone or tablet)? 15

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Since buying/owning an LTE device, do you… -Own an LTE device- Save time by using faster mobile Internet speeds 33% Do more on the go because faster mobile 31% Internet speeds improved the experience Do more on the go because the Internet is faster 31% None of the above 44%Base: Own an LTE device (n=287)Q18. Since buying/owning an LTE device, do you… 16

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Since buying/owning an LTE device, do you… -Own an LTE device- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Save time by using faster 33% 42% 40% 29% 15% 33% 31% 31% 34% 35% 29% mobile Internet speeds Do more on the go because faster mobile Internet speeds 31% 46% 36% 30% 20% 31% 32% 30% 35% 27% 28% improved the experience Do more on the go because 31% 42% 39% 28% 13% 32% 29% 33% 29% 32% 29% the Internet is faster None of the above 44% 31% 37% 46% 62% 44% 44% 44% 43% 48% 36%Base: Own an LTE device (n=287)Q18. Since buying/owning an LTE device, do you… 17

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If I had access to faster Internet speeds I would do more of the following… -All Respondents- Watch full length videos on my device 38% Browse online more on my mobile device 36% Download more applications 24% Stream more music 23% Play a game in real time with another person 16% Access more social networking sites 12% Send more emails 11% Other 2% None of the above 41%Base: All respondents (n=1046)Q.19 If I had access to faster Internet speeds I would do more of the following: 18

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If I had access to faster Internet speeds I would do more of the following… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Watch full length videos 38% 60% 44% 37% 21% 41% 33% 39% 41% 25% 39% on my device Browse online more on my 36% 54% 42% 35% 19% 38% 33% 38% 37% 23% 39% mobile device Download more applications 24% 41% 27% 23% 19% 28% 19% 24% 26% 16% 24% Stream more music 23% 34% 29% 20% 11% 25% 21% 22% 25% 14% 32% Play a game in real time 16% 37% 23% 13% 4% 20% 12% 16% 17% 11% 21% with another person Access more social 12% 27% 18% 9% 4% 13% 11% 13% 12% 10% 12% networking sites Send more emails 11% 17% 11% 11% 12% 12% 10% 12% 12% 8% 15% Other 2% 1% 3% 2% 2% 3% 2% 2% 3% 1% 1% None of the above 41% 22% 34% 41% 60% 37% 45% 38% 37% 55% 43%Base: All respondents (n=1046)Q.19 If I had access to faster Internet speeds I would do more of the following: 19

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Are you able to use your mobile devices of choice (e.g. Smartphone, tablets) at the office for work purposes? -Smartphone Users- No 45% Yes 55% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 55% 48% 57% 55% 47% 64% 44% 57% 55% 51% 48%Base: Smartphone Users (n=1009)Q.20 Are you able to use your mobile devices of choice (e.g. Smartphone, tablets) at the office for work purposes? 20

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Do you wish you could use your devices of choice (e.g. Smartphones, tablets) at the office for work purposes? -Smartphone Users who are not able to use mobile devices of choice at the office for work purposes- Yes 33% No 67% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 33% 43% 41% 35% 6% 41% 28% 27% 38% 35% 35%Base: Smartphone Users who are not able to use mobile devices of choice at the office for work purposes (n=459)Q.21 Do you wish you could use your devices of choice (e.g. Smartphones, tablets) at the office for work purposes? 21

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Do you wish your company would pay the bill if you use your mobile devices for work purposes? -Smartphone Users- No 31% Yes 69% Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Yes 69% 77% 75% 70% 44% 72% 65% 68% 71% 59% 75%Base: Smartphone Users (n=1009)Q.22 Do you wish your company would pay the bill if you used your mobile devices for work purposes? 22

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Which of the following statements best describes your mobile phone situation in 2012… -All Respondents- I was with iPhone and did not switch 28% I was with Android and did not switch 23% I was with BlackBerry and did not switch 18% I was with Windows and did not switch 2% I switched to Android 12% I switched to an iPhone 11% I switched to BlackBerry 2% I switched to a Windows phone 1% Other 3%Base: All respondents (n=1046)Q.23 Which of the following statements best describes your mobile phone situation in 2012: 23

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Which of the following statements best describes your mobile phone situation in 2012… -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic I was with iPhone 28% 34% 30% 28% 20% 26% 30% 32% 28% 18% 27% and did not switch I was with Android 23% 23% 25% 22% 17% 24% 21% 23% 21% 27% 18% and did not switch I was with BlackBerry 18% 12% 16% 19% 21% 20% 16% 17% 21% 12% 20% and did not switch I was with Windows 2% 1% — 2% 6% 2% 2% 1% 2% 3% 7% and did not switch I switched to Android 12% 10% 11% 12% 14% 13% 10% 9% 11% 20% 11% I switched to an iPhone 11% 14% 13% 10% 11% 9% 14% 12% 10% 10% 14% I switched to BlackBerry 2% 4% 2% 3% 3% 2% 2% 2% 2% 4% 2% I switched to 1% 1% 1% — 1% 1% 1% 1% 1% 1% — a Windows phone Other 3% 1% 2% 4% 7% 3% 4% 3% 4% 5% 1%Base: All respondents (n=1046)Q.23 Which of the following statements best describes your mobile phone situation in 2012: 24

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LOOKING AHEAD 25

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How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? -All Respondents- Completely agree 7% Somewhat agree 33% Neither agree nor disagree 18% Somewhat disagree 27% Completely disagree 15%Base: All respondents (n=1046)Q24. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? 26

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How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? -All Respondents- Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Completely agree 7% 7% 7% 6% 7% 8% 5% 5% 6% 11% 9% Somewhat agree 33% 34% 32% 32% 34% 31% 35% 32% 35% 32% 27% Neither agree nor disagree 18% 12% 19% 21% 13% 21% 16% 21% 17% 18% 14% Somewhat disagree 27% 27% 27% 28% 28% 26% 29% 30% 28% 18% 33% Completely disagree 15% 20% 15% 13% 18% 14% 15% 12% 14% 21% 17%Base: All respondents (n=1046)Q24. How much do you agree or disagree that in the next few years, eReaders and tablets will replace the printed book? 27

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Please indicate whether you agree or disagree with the following statements. In the next year… -All Respondents- Integrated eco systems will become more popular 82% More Canadians will connect to the web on their 80% mobile devices than desktop computers More Canadians will sign up to the fastest Internet speeds available 80% e-Books sales will increase significantly 78% More Canadians will read magazines on tablets 77% Use of Cloud services will become the main way to store and share files, 63% such as documents photos, music, videos, and moviesBase: All respondents (n=1046)Q25. Please indicate whether you agree or disagree with the following statements. In the next year… 28

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Please indicate whether you agree or disagree with the following statements. In the next year… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic Integrated eco systems will 82% 74% 81% 82% 85% 84% 80% 82% 82% 86% 78% become more popular More Canadians will connect to the web on their mobile 80% 76% 81% 78% 82% 80% 80% 82% 81% 74% 82% devices than desktop computers More Canadians will sign up for the fastest Internet speeds 80% 78% 76% 82% 85% 79% 81% 81% 80% 78% 84% available e-Books sales will increase 78% 69% 75% 80% 84% 77% 80% 77% 80% 76% 81% significantly More Canadians will read 77% 68% 77% 75% 79% 77% 75% 76% 79% 77% 68% magazines on tablets Use of Cloud services will become the main way to store and share files, such as 63% 66% 66% 59% 69% 61% 66% 64% 64% 62% 61% documents, photos, music, videos, and moviesBase: All respondents (n=1046)Q25. Please indicate whether you agree or disagree with the following statements. In the next year… 29

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Please indicate whether you agree or disagree with the following statements. In the next 2 years… -All Respondents- The majority of Canadians will use the mobile device they prefer 72% at the office for work purposes, including Smartphones and tablets Buffering on a wireless device will be as old school as dial up Internet 71% Canadians will use social networks to make purchase decision, 71% relying more on product/friend reviews Most Canadians will use mobile devices 67% to pay for purchases and save money Cloud services and faster mobile Internet networks 59% will mean more Canadians will work from home More Canadians will be willing to pay to watch 49% online unique sports and entertainment More Canadians will be willing to pay to get unique news content 37%Base: All respondents (n=1046)Q26. Please indicate whether you agree or disagree with the following statements. In the next 2 years… 30

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Please indicate whether you agree or disagree with the following statements. In the next 2 years… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic The majority of Canadians will use the mobile device they prefer 72% 76% 75% 69% 71% 74% 69% 74% 70% 73% 71% at the office for work purposes Buffering on a wireless device will be as old school as dial up 71% 59% 68% 73% 75% 72% 70% 71% 73% 62% 76% Internet Canadians will use social networks to make purchase 71% 78% 75% 67% 69% 70% 72% 73% 70% 67% 74% decision, relying more on product/friend reviews Most Canadians will use mobile devices to pay for purchases 67% 68% 69% 65% 65% 66% 67% 66% 64% 75% 68% and save money Cloud services and faster mobile Internet networks will mean more 59% 51% 57% 57% 69% 61% 57% 60% 60% 54% 58% Canadians will work from home More Canadians will be willing to pay to watch unique online 49% 52% 51% 46% 56% 51% 48% 53% 47% 46% 52% sports and entertainment More Canadians will be willing to 37% 31% 37% 34% 46% 38% 37% 37% 33% 44% 42% pay to get unique news contentBase: All respondents (n=1046)Q26. Please indicate whether you agree or disagree with the following statements. In the next 2 years… 31

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Please indicate whether you agree or disagree with the following statements. In the next 5 years… -All Respondents- The overwhelming majority of Canadians will be able to download files in seconds using the fastest mobile Internet technology in the world 76%The majority of Canadian households will have seamless connections with people able to go from room to room without missing a second of a TV show, movie or game 65% Voice command will be the main way we use technology in our cars, on the go and at home 62% Online magazines and newspapers will replace print editions 54% Babies will be using technology before they can walk or talk 44% Social and medical profiles will travel with us so that hotels will know the pillow and restaurants will now what allergies we have 44% Canadians will save at least two hours a day using faster home and mobile Internet 43% Homes will be more aware of personal needs and automatically 42% manage the lights, HVAC, security system, and entertainment devices Desktop and laptops computers for personal use will become extinct 18%Base: All respondents (n=1046)Q27. Please indicate whether you agree or disagree with the following statements. In the next 5 years… 32

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Please indicate whether you agree or disagree with the following statements. In the next 5 years… -All Respondents- % Agree Age Gender Region Total 18 - 24 18 - 34 35 - 54 55+ Male Female West Ontario Quebec Atlantic The overwhelming majority of Canadians will be able to download files in seconds using the fastest 76% 73% 74% 80% 75% 73% 80% 78% 73% 78% 79% mobile Internet technology in the world The majority of Canadian households will have seamless connections with people able to go from room to room 65% 72% 64% 67% 58% 67% 63% 65% 62% 63% 76% without missing a second of a TV show, movie or game Voice command will be the main way we use technology in our cars, on the 62% 57% 58% 63% 67% 61% 63% 62% 58% 67% 69% go and at home Online magazines and newspapers will replace print editions 54% 41% 55% 53% 52% 54% 54% 55% 51% 58% 49% Babies will be using technology before they can walk or talk 44% 40% 49% 38% 44% 41% 46% 45% 47% 30% 47% Social & medical profiles will travel with us so that hotels will know the pillow we like & restaurants will be 44% 36% 42% 43% 53% 47% 40% 45% 44% 39% 47% more aware of what allergies we have Canadians will save at least two hours a day using faster home and 43% 52% 42% 43% 49% 40% 47% 42% 44% 41% 50% mobile Internet The majority of Canadian homes will be automated: lights, heating, security system & entertainment 42% 50% 47% 39% 39% 42% 42% 40% 41% 47% 50% devices, among other personal needs Desktop and laptops computers for personal use will become extinct 18% 14% 18% 16% 23% 18% 18% 17% 16% 23% 20%Base: All respondents (n=1046)Q27. Please indicate whether you agree or disagree with the following statements. In the next 5 years… 33