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From Grassroots to
Enterprise CMS
Howwearecreatingconsistencyofbrand,
responsivenessandaccessibility
Kimberly Charles, Director of Digital Communications
Team Red
The Journey Begins
UIC.edu
UIC.edu Launch
The brand goes digital
Aug. 2015Brand Launch
Introducing the
Red Circle Mark
Dec. 2014
+
From Grassroots to Enterprise CMS
From Grassroots to Enterprise CMS
Building an Ecosystem
Image by Pixo
Work From Proven Success
Publish.uic.edu
2012
Red WordPress
Multisite
2016
Red • Build from the ground up
• Expandable & Flexible
• Add controls for Brand;
Responsiveness; Usability;
and Accessibility
Builditand...
WordPress
Database
Red Setup
PatternlabTimber Twig/Stylus
HTML
sent to user
Theme PHP
Gulp
Build Pipeline
Bitbucket Vagrant
Chef recipes
Jenkins Server
Master
Branch
Vagrant
Vagrant
Fixed yet
Flexible
Consistent Use of
Navigation
Standard Footer
Flexible Content
Style Options – Header & Footer
Style Options – Header & Footer
Color options
Flexible
Pages
Page templates
• Section Landing pages
• Default
• News
• Events
• Directory
• Contact
Specialty pages
• Home
• Splash
Structured Page Creation
Structured Post Types
Supporting content management
Supporting content management
Supporting content management
Supporting content management
Build it and …
Nov. 2016
1st
SITE
Content Workshop
June 2016
Support
Users
Start with Easy Wins
We worked with previous
WP Champions
Go the extra mile
2017
Find
More
Allies
Have Difficult Conversations
April 2017
1st
College
Site
CUPPA.UIC.EDU
Money Talks
Feb. 2017
DEAN’S
COUNCIL
It’s Official
May 2017
Provost
Memo
With Great Power*
Comes Great Responsibility
Phase I deadline:
July 1 2019
August 2017
Deadline
Set
Discuss Obstacles,
Needs, Timeline
August 2017
Provost
meeting
Requirements &
define Phase I
June 2017
Survey
& Scope
Informed
decision making
June 2017
Advisory
Committee
Nov. 2017
*Admin Support
Project Manager
COMMUNICATION IS KEY
Executive
updates
COMMUNICATION IS KEY
Monthly
Meetings
COMMUNICATION IS KEY
Red
Website
COMMUNICATION IS KEY
Red
Website
COMMUNICATION IS KEY
Red
Website
Project Plan, Scope & Requirements
✓ Scheduled and facilitated Functionality Request review meetings with all 23 in-scope units
✓ Compiled 200+ functionality requests
✓ Grouped requests into 44 overall request categories (duplicate/similar requests, etc)
✓ Documented the initial list of unit “Needs” and “Wants”
✓ Established a list of 145 URLs that are in-scope for this phase of the project
CVC Deans Committee
Becoming Agile
The beginning of a
beautiful partnership
July 2018
DC
+
ACCC
Sure!
Wanna try Agile?
Gaining Traction
Sept. 2018
Education
Oct. 2018
Investment in Red
Nursing
Dec. 2018
Technical
Debt
Build Pipeline
Bitbucket Vagrant
Chef recipes
Jenkins Server
Master
Branch
Vagrant
Vagrant
Git Flow Build Pipeline
Git Lab
Chef recipes
Jenkins Server
Master
Branch
Dev Branch
Deploy /
Pre-approved
Branch
Docker
Feature
Branch
Realizing Benefits of Single Platform
• GDPR Cookie Banner
• Emergency Communications
Dec. 2018
Business
Feb. 2019
Deans
Feb. 2019
Student
Affairs
Feb. 2019
Dev.
Workshop
Expanding the
Development
Community
Steady Growth
A little competition
is a good thing
Sprint to the Finish Line
July 1, 2019
June 2019
Social
Work
June 2019
HR
June 2019
Public
Health
July 2019
Grad
July 2019
Engineering
July 2019
Pharmacy
From Grassroots to Enterprise CMS
Current Status
✓ 18 of the 23 in-scope units are on Red
✓ 11 of our 15* Colleges
✓ 294 sites total on Red
✓ Completed 485 issues in Jira
What does success look like?
Phase II
UI/UX brainstorming
• Mobile first design
enhancements
• Identify next sites to migrate
• Survey new needs
• Revisiting queue
• Reimagining phonebook and
profile posts
Technical brainstorming
• Refactor code
• Cloud Hosting
• Microservices
• Content as a Service
• Authentication and
Authorization
• Building developer community
QUESTIONS
Feedback:
https://2019.wpcampus.org/feedback/from-grassroots-to-enterprise-cms-how-we-are-creating-
consistency-of-brand-responsiveness-and-accessibility/
Contact: kbaxa@uic.edu | https://www.linkedin.com/in/kicharles/

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From Grassroots to Enterprise CMS