Intro to MV

1. CO1. SECTION B
MUSIC VIDEO
Intro to Unit
Conventions of Media Language &
Representation

2. Lesson aims
• To intro the unit exam requirements
• To define what a music video is
• To establish the purpose/function of a music
video
• To consider why music videos appeal to
audiences
• To analyse music videos
• To identify the conventions of music videos in
terms of media language and common
representations

3. Recap: story so far…
• What have you studied so far this year?
Paper 01:
Section A
News 
Online news 
Section B
Magazines 
Advertising 
Paper 02:
Section A
Video games
Radio 
Film 

4. Recap: story so far…
• What have you left to do before your final exam
in 2019?
• Coursework
• So, not a lot left to do…..
Paper 01:
Section B
Music Video
Paper 02:
Section B
Long Form Drama

5. This term….
• You will start your coursework just before half
term
• You will be assessed on your understanding of
music video, magazine and advertising during
mock week in late June. The result of this
mock will inform your UCAS predicted grade
(!!)

6. Music video: Exam Requirements
Paper & section
Paper 01
Section B
(same section as advertising
and magazines)
Set products:
Corrine Bailey Rae:
Stop Where You Are
David Guetta:
Titanium
Frameworks:
Representation and
Media Language
Contexts:
Social and Cultural
Exam question:
May be asked to
compare both videos
or just write about
one. May not feature
on exam at all!
Total marks:
Could be a 10 or 15
mark question

7. WHAT CAN YOU TELL ME ABOUT THE FOLLOWING TWO MEDIA PRODUCTS
MTV channel – 24 hours / 365
• First broadcast 1st Aug 1981
• A TV equivalent of Radio but for
music videos rather than songs
• Helped artists promote their songs
What would its equivalent be today?
Buggles – Video Killed the Radio Star
• First commercial music video – 1979
• Provided a ‘visual story’ for the song
• Helped to promote the artist
• Was considered ‘ violent’ as the TV
blows up at the end!
How have music videos evolved today?

8. What is a music video?
What is a music
video?
What would you
expect to see in a
music video?
What’s the
purpose of a music
video?
WATCH 2 MUSIC VIDEOS TO FURTHER DEVELOP
YOUR RESPONSE TO THE QUESTION

9. The purpose of a music video
A music video, and
it’s purpose or
function, is to…

10. Why do music videos need to appeal to audiences?
• Provide stories that help their songs come alive visually
• Help us ‘escape’ or offer solutions
• Enable us to feel closer to the artist
• Provide an opportunity to participate and interact physically, socially & culturally
• Develops relationship between artist and fans
This is all achieved through the MEDIA LANGUAGE used and the
REPRESENTATIONS offered

11. What are the conventions of music
videos?
Quick recap of key terms…
What are codes
& conventions?
What is media
language?
What is
representation?
Reflecting back on how
MVs can appeal to
audiences which elements
on the list are achieved :
• using ML conventions?
• using REP conventions?
• both?

12. Conventions of Media Language
TASK:
1. Here are some more music videos, each from a different genre
2. fill out your analysis grid – you will be given a ML focus

13. Common Representations
TASK:
1. watch the following 3 music videos
2. You will be given a representation focus
3. Make notes for that focus

14. Conclusions
The conventions of music videos
TASK
• Using the mind map
worksheets
• List all of the different codes
& conventions that are
common to the music videos
that you have analysed
• Complete a mind map for
both media language and
representation conventions

15. HOMEWORK
Analysis of Music Videos
Pick 2 music
videos of your
choice
Analyse the use
of media
language
Analyse the
representation of
the artist,
individuals and
different social
groups
Complete the
worksheet &
answer the
questions for task
2