In a world of feature parity and low switching costs, it’s your front-line people that define a brand. Learn how leading companies empower their people to create unforgettable customer experiences that drive revenue and crush the competition. Speaker: Christina Crawford Kosmowski, VP, Global Head of Customer Success & Services at Slack

1. Empowering Champions
Christina Kosmowski, VP of Global Customer Success

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4. Passion &
Confidence -
Math
Sports
Confidence
Coding
Consulting
Building EMEA
What I’ve Done Along the Way
Build/Captain Varsity Soccer
Industrial Engineering
Society of Women Engineers
Building from scratch multiple
functions - Consulting, Customer
Success
Continuous improvement
200->26k employees
$20m->$10B
Building Customer Success
Human Side of Tech
Consumer centric
enterprise SaaS

5. Building a
Champion Network

6. Transforming Culture is No Small Task
We’re here to partner with you through that change
"Modern work is more complex than ever and Slack helps to bring
simplicity. By introducing Slack, each customer is engaging in a journey
to change the way people work to realise value, and this can be hard. In
Customer Success we partner with you through that change, to drive
adoption and ensure you gain maximum value from Slack.”
Christina Kosmowski,
Global Customer Success

7. “To effectively change a
habit requires several
examples of trusted peers
successfully using or
recommending a new
idea in a short period of
time.” Alex Pentland, Social Physics
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8. Why Invest in an Internal Champion Network
With a Champion Program
● Scale and distribute knowledge thoughtfully
● Influence known audiences with ‘Trusted Peers’
● Model and apply the right behaviors
Without a Champion Program
● Missed opportunity to identify future leaders
● Lack of context and department relevance
● Additional burden on over extended admins
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9. The Basics of Building an Internal Champion Network
IDENTIFY
Find your enthusiastic,
well-respected team /
dept representatives
REWARD
Incentivize and
recognize your
Champions
ENABLE
Give your Champions
tools to success -
product and role
specific training
PUBLICIZE
Create a name for
your Network
Make their role
visible to all
What’s in it for
Change Leads:
● Reason for sustained and guided growth of Slack
● Coordinated workspace that ensures the highest quality work
● Effective route to Org. transformation and value realization

10. How to be a Slack Champion in your Company
LEARN
Understand
the product
and benefits of
working in Slack
ITERATE
Gather feedback
to improve and
innovate on an
ongoing basis
DEFINE
Develop the Slack
strategy and design
new workflows for
your team
DEMONSTRATE
Model best
behaviors and
educate your
colleagues
SHARE
Discuss learnings
with internal and
external Champions
What’s in it for
Champions:
● Career opportunity to demonstrate leadership
● Ability to be at the forefront of impactful change
● Connection to Slack’s Global Champion Network
visit SlackChampionRecruitment.splashthat.com (passcode: champ)

11. Slack’s Global Champion Network
We bring our Slack product experts, enthusiasts, and change leads together
to share and learn from one another how to best transform their
organizations.
Creators CollaboratorsLeaders Change Agents
Champions
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12. Intra-Company Regional Event Meetups
● COLLABORATE with leaders from other large organizations in your
region taking some best practices from the brightest around!
● HEAR AND LEARN from the Slack and Product Leaders
● MINGLE AND WORK with like-minded professionals
● EXCLUSIVE champion swag, headshots for your Slack Profile photo,
stickers and more

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“Though I'd never met anyone in the room before, I felt comfortable
engaging and collaborating with my team right from the start.
This event's energy, pace, content, and activity mirrors Slack's purpose
VERY well”

14. The Slack Network - Future of Work
Our champions are co-creating the
future of work in your industry
empowered by the Slack network.
Build meaningful partnerships.
Support your customers.
Deliver world class service.

15. Thank you!

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