1. Facebook Campaigns
• Link to the trending Instagram/ Facebook concepts of
favorite food/traditional dishes etc.
• Geo-tagged ads
• Promote user generated content
• Coupons and discount for Check in via facebook
2. Targeting relevant people using FB analytics
• Cross-liking with famous foodie pages like foodie buddy Ahmedabad, foodie
Ahmedabad, etc to increase visibility
• Targeted posts at appropriate time by monitoring the FB analytics page
• Target based on interests (FB analytics)
• Target people based on region, age and gender at the appropriate time
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• Use FB insights to understand which people use the page, etc.
• Publish the events like karoke and valentine day happening in the restaurant
and offer special discounts
• Add custom tabs to specific realted pages to the restaurant with similar
content
3. Post relevant content/meme/questions
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• Update offer on weekly basis
• Provide branded merchandise to the select customer
• Put QR codes on the tables in restaurants which allows
people to redirect to FB page for seeing the dishes and the
menu.
• Create scheduled posts at the revlevant time of holi /new
year
4. Conduct Facebook contest
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• Prizes for best photo
competition
• Freebies for referrals
• Proposal to start a loyalty
program
• Coupons and limited time
special offers to the
restaurant
5. Facebook advertisement
• Carousel/videos/picture/slideshows as advertisements to the
target group with relevant caption
• Post relevant content and target the audience so that cost per ad
is reduced.
• Use the allocated budget to publish facebook as well as google
ads to increase the views.
• Integration of facebook page to zomato app to everage on the
already exisiting brand image in zomato.
