We were honoured to share our experience at the IAAPA EAS-fair in Amsterdam. This is the presentation.

1. The Plopsaland App
Sebastien Momerency – Marketing & Sales Director Plopsa Group
& Stefan Colins – Developer & Digital Strategy Consultant - 25/09/2018

2. The Plopsaland App version 1

3. The Plopsaland App version 1

4. The Plopsaland App version 1
Result
Too much functions
Too complicated to use
Too much website instead of inpark
This first app was used by almost 5%
of the visitors, not bad …
but not good enough

5. Gathering
information

6. Top 5 most frequently asked questions from visitors
during a visit
Top 5 visitor complaints/remarks
Feedback from staff, information desk, visitors, …
Analytics: most populair items and content on website
Analytics: most used functions in app version 1
Gathering
information

7. Top 5 most asked questions from visitors during a visit
Top 5 most received complaints/remarks
Feedback from staff, information desk, visitors, …
Analytics: most populair items and content on website
Analytics: most used functions in app version 1
Gathering
information
Result

8. The Plopsaland App version 2
(light)

9. The Plopsaland App version 2
(light)After putting the app on a diet we received a lot of
positive feedback
Usage in the park increased to more than 11% of the
visitors (when we count in families, it means our app is
used by 44% of the visitors)
Profile:
63% male / 37% female - more than 50% in age group 28 - 37 yrs old
Since this year version 3 is online:
new design & faster, takes into account operating
system updates and the GDPR

10. The Plopsaland App version 3
The app is linked to a content management system
used by different departments in the company

11. The Plopsaland App research
Why do we use
the Plopsaland
app?

12. The Plopsaland App research
The Samson & Gert Zomershow
will start in 15 minutes
in the Plopsa Theatre.
For your convience,
the park will stay open
an extra hour.
1: To receive notifications
when a show or event in the
park is starting +20%
When you enter the park and
used the app once that same day,
you'll receive notifications
for the rest of that day

13. The Plopsaland App research
2: To get an indication of
the current waiting times +17%
Indication based on experience
and input of the park staff

14. The Plopsaland App research
3: To consult attraction
Restrictions +15%
Use the 'select on height’
or ‘select on mark’ tool

15. The Plopsaland App research
4: To navigate in the park +12%

16. The Plopsaland App research
5: To consult the shows
and events program +9%

17. The Plopsaland App budget
Talk with the
right partner

18. The Plopsaland App budget
When apps started to be booming business,
we were contacted by almost 100
companies who wanted to create our app.
Some offered to do it for free.
Double check possible developers. We talked
with more than 20 companies, 16 of them
claimed to make the ‘Tomorrowland’ app and
1 forgot to delete Plopsaland out of their
presentation (to other potential customers they claimed
we were a client when we did not even had a park app).
Talk with your partners: The Plopsaland App
is sponsored by Proximus (No.1 telecom company
in Belgium), with the app and the free WiFi
they offer nice services to their clients and
potential clients visiting the park

19. The Plopsaland App conclusions
Our conclusions
and experience

20. The Plopsaland App conclusions
We also introduced the same app in our park in Germany,
Holiday Park. Here, usage is a little higher because of more
teenage visitors.
We decided not to use it in our indoor parks, only in the bigger
parks (based on the results of the surveys and results (less
attractions, less navigation, …)
We see dad is taking the lead, but the whole family is joining,
just like with the printed version.
Visitors download the app when they come to the park
and a big part of them deletes it afterwards.
In general, we see the app is used a lot in waiting cues. Visitors
optimalize their visit by using the app without losing time our
quality time with the family.

21. The Plopsaland App conclusions
App vs printed park map:
Changements can be done faster and by ourselves
We can adapt the shows and events program immediately
We can send important messages whenever we want
Direct contact with the visitor
Possibility to mark attractions as closed by operational staff
members

22. Thank you!
Sebastien Momerency – Plopsa Group
25/09/2018