From JBoye 2015: In this session, we'll discuss how big data insights can be used to inspire great digital products and customer experiences. Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. Attendees will learn how to become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.

1. DATA-INSPIRED CREATIVE
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2. DIGITAL
STRATEGY
DESIGN
EXPERIENCE
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1. DATA-INSPIRED CREATIVE: HI, I’M SEAN

3. 1. DATA-INSPIRED CREATIVE: IS THIS THE FUTURE?
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4. 1. DATA-INSPIRED CREATIVE: ART & SCIENCE
BALANCE OF FORCES =
COMPLEMENTARY
OPPOSITES
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5. 1. DATA-INSPIRED CREATIVE: WHAT IS IT?
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DATA
INSPIRED
DRIVEN
INFORMED

6. 1. DATA-INSPIRED CREATIVE: ONLINE EXAMPLE
PERSONALIZED ADS
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7. 1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE
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8. 1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION
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Algorithms
can’t evoke
an emotional
response -
but data can
inspire one.

9. 2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE
STARTS
AT THE
TOP
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10. 2. DATA-INSPIRED CREATIVE: CULTURE LOCK
“Organizations which
design systems… are
constrained to produce
designs which are copies
of the communication
structures of these
organizations”
- Melvin Conway, 1968
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CONWAY’S LAW

11. AGILE
ADAPTIVE
REAL-TIME
DYNAMIC
NATIVE
CREATIVITY
2. DATA-INSPIRED CREATIVE: NEW RULES
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12. 2. DATA-INSPIRED CREATIVE: DESIGN FOR EMPATHY
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13. 1. BOLDER WORK
2. SIMPLER MESSAGES
3. MORE CREATIVE
4. MORE CONTROL
5. NEW IDEAS
3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS
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14. 3. DATA-INSPIRED CREATIVE: LOOKING AHEAD
PERSONAL
TO CONTEXTUAL
TO PREDICTIVE@seanwood #jboye15

15. THANK YOU@seanwood #jboye15
3. DATA-INSPIRED CREATIVE