1. BOOMj, Inc. (OTC BB: BOMJ) is the parent company of BOOMj.com, the leading online community for
Baby Boomers, providing networking, e-commerce, and best of breed content in heath, finance, politics,
technology, and lifestyle designed for those born between the years of 1945 and 1965.
BOOMj, Inc.’s latest division, LocalAdLink.com, is an online search directory for local businesses
nationwide and is the main hub for a sophisticated advertising network of owned, operated, and third
party sites (including sites partnered through the company’s e-commerce division). LocalAdLink sells ads
to local business, and serves these ads across its entire network using proprietary geo-targeted software
to market local ads to viewers within a “living distance” of the viewer’s zip code. Additionally, LocalAdLink
pushes ads out to Google, Yahoo, and an additional 100 search engines across the Internet.
i-Supply is the e-commerce solutions division, which provides the ability for participating sites to
generate revenues from the sales of over 1.8 million brand name products through customizable online
retail storefronts. i-Supply offers a free and easy to use e-commerce widget for websites, making it
simple for any site to create a fully functioning retail store to seamlessly fit their webpage. BOOMj, Inc.
retains complete control of remnant advertising space on i-Supply’s partnered storefronts, providing an
extraordinary and powerful reach to LocalAdLink customers, that no other web company has been able
to create so far.
Corporate Headquarters LocalAdLink
9029 South Pecos Road 17815 Sky Park Circle
Suite 2800 Bldg 10, Suite H
Henderson, NV 89074 Irvine, CA 92614
702-463-7000 949-679-7000
2. About LocalAdLink
LocalAdLink, a leading online directory service, has joined forces with BOOMj.com, the number one social networking site
for Baby Boomers and people over 30, in order to bring local businesses and local consumers together. Led by Bob
McNulty, a retail visionary both online and offline, the two companies are poised to become the next big breakthrough in
how people do business.
Since the first emergence of the internet as a worldwide marketplace, the great advantage of internet marketing has been
its ability to reach customers around the globe but until now there has never been a way to unite local communities, local
customers and local businesses all together. People turn to the internet for information, and now 63% off all people
research online before making a purchase at their local store.
The last few years have seen a tremendous expansion in the power of online social communities such as MySpace,
Facebook and BOOMj. Hundreds of millions of people are linked in and sharing their thoughts, opinions and lives with
each other, creating a vast marketplace and an unmatched opportunity for ad exposure. However, the cost of maintaining
an advertising campaign on a major community is far beyond the budget of most small businesses, and the market has
been skewed towards companies which can profit by large scale advertising, and against local companies…
What, then, is the local solution to the global market? The answer lies in pin-pointed marketing, working on the people-to-
people model already present in online social communities.
As a destination website, LocalAdLink already serves over 14 million businesses across the nation. Consumers can
review businesses and services and read the reviews of others. However it doesn’t stop there….LocalAdLink has created
a game-changing opportunity with its exclusive advertising technology – imagine going to the most popular websites and
seeing your ad – geo-targeted to your community and relevant to your audience. LocalAdLink has created this advertising
network and created an affordable and easy solution for business to appear on websites such as Google, Yahoo, MSN,
MySpace, Facebook, Fandango, Rolling Stone, BOOMj, HGTV.com, MarthaStewart.com, NFL.com, Tarot.com,
Photo.net, Mommy.com, Gardens.com and hundreds more.
Currently, as part of this major initiative, LocalAdLink is training thousands of advertising representatives across the
country to help find the best local businesses. The goal is to help develop these local marketplaces, helping small
businesses grow by providing them with new customers in their areas. Given the current state of the economy, many
consumers will wish to buy local and support their community’s businesses. Advertising representatives for LocalAdLink
can help build a network of growth within their own hometowns, while receiving reward dollars to be spent with local
affiliated businesses.
Both LocalAdLink and BOOMj are headed by CEO Bob McNulty, a pioneer in the realm of internet retail and business.
Mr. McNulty’s past projects have included national home improvement chain HomeClub and the internet powerhouse
www.Shopping.com. With thirty years of experience to draw upon, Mr. McNulty understands the needs of small
businesses and the space they need to occupy in order to reach out to consumers. Supported by a large and highly
qualified team of professionals in multiple locations around the country, the combined efforts of BOOMj and LocalAdLink
are about to revolutionize the way business is done online.
3. Meet the Team
The company has assembled an experienced management team with more than 120 years of market expertise and a
track record for successful implementation of internet strategies, e-commerce, advertising, marketing and financial
management.
Bob McNulty, Chairman / CEO. Mr. McNulty is an accomplished entrepreneur with over 30 years of significant
experience in specialty retail, e-commerce, branded consumer products, retail start-ups, and developing new concepts
and technology platforms. Mr. McNulty founded Shopping.com, which was purchased for $220 million in an all cash
transaction by Compaq Computers. Mr. McNulty also founded Home Club which was taken public in 1986 by underwriters
Morgan Stanley, Donaldson Lufkin & Jenrette, and Montgomery Securities.
Wendy Borow-Johnson, President. Ms. Borow-Johnson has over 25 years of senior level experience in advertising,
cable network development and broadcast communications. Ms. Borow-Johnson was the President of the Healthy Living
Channel, the General Manager for the Beauty and Fashion Network at the Media Group, Inc., and CEO of RNET Health
and Recovery TV Network.
Mark V. Noffke, Executive Vice President and Chief Financial Officer. Mr. Noffke is a Certified Public Accountant with
more than 30 years of senior level financial and operational experience. Mr. Noffke was the Chief Financial Officer of
Financial Media Group, Inc ., and National Storm Management, Inc. Mr. Noffke was an Investment Banker at Striker
Pacific Corporation, and Chief Financial Officer and Director of U.S. Forest Industries, Inc.
Mark Doumani, Senior Vice President of Business Development. Mr. Doumani has over a decade of experience in the
start-up and management of small to large-sized business ventures. As VP of Business Development, he successfully
developed a pay per click model for BigHub.com. Mr. Doumani has been a co-founder and general counsel to a variety of
public and private media companies. Mr. Doumani is a Juris Doctor.
Ben Clark, Vice President Operations. Mr. Clark joins BOOMj with over 15 years of brick & mortar and online
management experience. Mr. Clark was Senior Product Manager for Virgin Entertainment Group and Merchandise
Director at DVDexpress.com and Musicplex.com.
Devan Sharma, Director IT. Mr. Sharma has over 15 years of experience with computer technology and internet
development. Mr. Sharma studied with the Department of Defense through the University of Maryland, Massachusetts
Institute Of Technology. He has been a technology developer at Belkin Components, HP and Pegasus Computer
Industries.
Joyce Tse, Director of Marketing. Ms. Tse has a wealth of experience across all online marketing channels, having
managed and developed strategic partnerships for Barnesandnoble.com and all three of dELiA’s, Inc.'s e-commerce
brands. She also implemented e-mail marketing strategies for Cheetahmail’s Fortune 500 clients including CompUSA,
InStyle.com and TimeLife.com.
