SDNC13 -DAY2- There is no Innovation Fast-lane by Lizzie Shupack
T H E R E I S N O I N N O VAT I O N FA S T L A N E
( A N D O T H E R L E S S O N S L E A R N E D W H I L E T R Y I N G T O O V E R TA K E )
“ A lot of people… haven’t had very diverse
experiences. So they don’t have enough dots to
connect, and they end up with very linear
solutions without a broad perspective on the
problem. The broader one’s understanding of the
human experience, the better design we will
Identify a real problem you are facing
Break the problem down into sub-problems
Grade each one based on how confident you are of solving it
Choose the sub-problem in which you have least confidence
Design an experiment to help solve it
Repeat as necessary
Define the problem
What is the real problem you are trying to solve?
Who has the problem? How will things be better when you have solved it?
What are the sub-problems?
What smaller problems do you need to solve in order to solve the big one?
The value of experiments
• Demonstrate that the problem deserves further
investment (or not)
• Use the story of your experiment to win others over
• Uncover and retain knowledge and insight regardless of