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1
The Product
Mindset
2
Predicting
the future
is hard.
http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg
3
…many plans are built on
projections of future prices
and costs that are almost
invariably wrong
—Michael E. Porter
http...
PROJECT
outputs
scope, time, budget
abstract (work management)
predictive
has a finish
investments promise ROI
PRODUCT
outc...
NOT THIS KIND OF PRODUCT
PRODUCT
solves 

a problem
delivers 

a benefit
helps sell 

something
else
generates 

revenue
features
THE EXPERIENCE
mon...
THE EXPERIENCE
IS 

THE PRODUCT
just a 

phone
better 

experience
more 

features
>130M
Guests Annually30%
Disney’s Total
Annual Revenue
$15B
in Revenue
per Year
It’s a ticket. It’s a
payment mechanism.
It’s an ID. It’s a FastPass.
3000
Extra daily visitors
(due to advanced reservati...
Amazing technology
and a world-class
experience.



Failed as a

commercial model.
EVERYTHING
IS A HUNCH
MEASURE THE RIGHT THINGS
If a measurement matters at all, it is
because it must have some conceivable
effect on decisions a...
When we measure
the wrong things…
@davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
15
evolved version of hypothesis template
30
AWARE, INFORMED AND ON-BOARDED
We believe that
Better informing travellers ab...
@davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
MAKE DECISIONS BASED ON LEARNING
Don't look for facts or answers — look for
better questions. It's the questions we ask,
a...
bit.ly/cog-bias-sheet
Define your beliefs and assumptions
Decide the most important thing to learn
Design experiments that can deliver learning
L...
THE

PROBLEM
ASSUMPTION
MODEL
Created by 

Jonny Schneider
and Barry O’Reilly
MONDAY
Frame the challenge and 

explore some options
TUESDAY Decide what to learn
WEDNESDAY Design the experiments
THURSD...
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6
orientation 39 intercepts 65 survey
responses
campaign
design
campaign
launch
pi...
Scaling too early.
http://bit.ly/snapchat-fail
THE RESPONSIVE ORGANISATION
Increasing business agility and customer
value through lean transformation
Fiona Phillips at T...
FIRST EXPRESSION
OF A STRATEGY
DESIRED
OUTCOMES
FIRST 

STRATEGY
REFINE AND ADAPT
new
discoveries
WORKING SOLUTIONS
do
DELIVERY
check
EXPERIMENTS
AGILE
Build the 

thing right
+DESIGN
THINKING
Explore the

problem
LEAN
Build the 

right things
+
THREE MINDSETS FOR PRO...
Get the ebook for free!

https://thght.works/2z30TAU
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The Product Mindset- Jonny Schneider (ThoughtWorks Live)

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Jonny explores achieving customer value in the digital age. More than just experiments and customer centricity, adaptive strategies are required, where decisions are based on learning through doing.

Published in: Technology

The Product Mindset- Jonny Schneider (ThoughtWorks Live)

  1. 1. 1 The Product Mindset
  2. 2. 2 Predicting the future is hard. http://upload.wikimedia.org/wikipedia/commons/0/03/Edison_and_phonograph_edit1.jpg
  3. 3. 3 …many plans are built on projections of future prices and costs that are almost invariably wrong —Michael E. Porter https://www.flickr.com/photos/worldeconomicforum/5397052359
  4. 4. PROJECT outputs scope, time, budget abstract (work management) predictive has a finish investments promise ROI PRODUCT outcomes continuous value concrete (an actual thing) adaptive ongoing value drives investment vs.
  5. 5. NOT THIS KIND OF PRODUCT
  6. 6. PRODUCT solves 
 a problem delivers 
 a benefit helps sell 
 something else generates 
 revenue features THE EXPERIENCE monetisation components architecture
  7. 7. THE EXPERIENCE IS 
 THE PRODUCT just a 
 phone better 
 experience more 
 features
  8. 8. >130M Guests Annually30% Disney’s Total Annual Revenue $15B in Revenue per Year
  9. 9. It’s a ticket. It’s a payment mechanism. It’s an ID. It’s a FastPass. 3000 Extra daily visitors (due to advanced reservations) $300,000 Extra sales per day
  10. 10. Amazing technology and a world-class experience.
 
 Failed as a
 commercial model.
  11. 11. EVERYTHING IS A HUNCH
  12. 12. MEASURE THE RIGHT THINGS If a measurement matters at all, it is because it must have some conceivable effect on decisions and behavior. —Douglas W. Hubbard
  13. 13. When we measure the wrong things…
  14. 14. @davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
  15. 15. 15 evolved version of hypothesis template 30 AWARE, INFORMED AND ON-BOARDED We believe that Better informing travellers about Tax Free Refund steps and process ! Will result in an increase in repeated usage of the Global Blue app We will know we’ve succeed when IN PROTOTYPE REAL Number of ‘active/engaged’ users increases by Accuracy of submitted forms increases by PLAN Acquisition 6% 30%
  16. 16. @davidjbland Inspired by Ash Maurya, Dave McClure and Brant Cooper
  17. 17. MAKE DECISIONS BASED ON LEARNING Don't look for facts or answers — look for better questions. It's the questions we ask, and the meaning we explore, that will generate the insights most useful to strategy. —Dr. Jason Fox
  18. 18. bit.ly/cog-bias-sheet
  19. 19. Define your beliefs and assumptions Decide the most important thing to learn Design experiments that can deliver learning LEARN HOW TO LEARN
  20. 20. THE
 PROBLEM ASSUMPTION MODEL Created by 
 Jonny Schneider and Barry O’Reilly
  21. 21. MONDAY Frame the challenge and 
 explore some options TUESDAY Decide what to learn WEDNESDAY Design the experiments THURSDAY Conduct the research FRIDAY Analyse the results and 
 decide what next
  22. 22. WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 orientation 39 intercepts 65 survey responses campaign design campaign launch pilot plan 20 customer intercepts 5 student surveys 4 gym interviews 11 intercepts 10 intercepts
  23. 23. Scaling too early. http://bit.ly/snapchat-fail
  24. 24. THE RESPONSIVE ORGANISATION Increasing business agility and customer value through lean transformation Fiona Phillips at ThoughtWorks Live, 
 September 2017
  25. 25. FIRST EXPRESSION OF A STRATEGY DESIRED OUTCOMES
  26. 26. FIRST 
 STRATEGY REFINE AND ADAPT new discoveries WORKING SOLUTIONS do DELIVERY check EXPERIMENTS
  27. 27. AGILE Build the 
 thing right +DESIGN THINKING Explore the
 problem LEAN Build the 
 right things + THREE MINDSETS FOR PRODUCT
  28. 28. Get the ebook for free!
 https://thght.works/2z30TAU

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