This 7-minute audio presentation promotes a new futures consulting practice called Avalen Group. It explains that Avalen Group assists clients in becoming "future ready" through futures studies and strategic foresight. Services include research, training, and consulting to help clients create understanding of preferable futures, gain perspective on emerging issues, and identify initiatives. The presentation closes by providing contact information and inviting potential clients to learn more about Avalen Group's futures consulting services.

1. LMSF 671 - Professional Futures
Assignment 6.1 – Media Brochure
Theuns van der Linde
15 June 2014

2. 6.1 Media Brochure (Minor Project)
This is for a consulting project audience
Develop a brief audio-media presentation that showcases your value and services as a futures
consultant (12 hours).
Consider that you have just opened a new futures consulting practice. Now you need to pitch
[promote/advertise/sell] your services to potential clients. This project gives you the opportunity to
describe your services to potential clients by developing and posting to the Internet a 7-minute audio-
media presentation.
Target decision makers in your specific market with a general sales pitch to promote your work. Explain
why organizations need foresight. Identify your mission, you're distinctive as consultant. Describe the
services you can provide, and your consulting process (cf. Block). Close in a way that invites people to
contact you further about futures consulting service.
The project must use multi-media (the rubric refers to PowerPoint). Include integrated speaker's notes
and an audio voiceover in the PowerPoint file. Be sure your media meets MSF writing guidelines for
"presentations," especially in regards to speaker notes/script, per slide, on average 90 words per slide in
the notes section.
The final conversion of Powerpoint to the Internet can be to Flash or slidecast (powerpoint & podcast).
This assignment can be completed with the limitations of free "trial" downloads, no purchase of
conversion software is required. This assignment will not be graded with a rubric.

3. Strategic Foresight
Where FUTURE STUDIES and STRATEGY meet
AG

4. Strategic Foresight
Where FUTURE STUDIES and STRATEGY meet
“In a world with amazing amounts of statistics and demographics available,
If you don't utilize foresight, statistics, demographics, projections and predictions
the competition will.” Akutra-Ramses Atenosis Cea
Business, more than any other occupation, is a continual dealing with the future; it
is a continual calculation, an instinctive exercise in foresight.
Henry R. Luce
“The primary goal of futurists is not to predict the future, but to uncover images of
possible, probable, and preferable futures that enable people to make informed
decision about their lives.” Wendell Bell

5. Where FUTURE STUDIES and STRATEGY meets
Avalen
Group

6. Avalen Group
Where FUTURE STUDIES and STRATEGY meet
Assist individuals and
organizations to be
future ready
• Create Understanding
• View on the Preferable Future
• Identify Initiatives in the Present

7. Services
• Research
• Training
• Consulting
Where FUTURE STUDIES and STRATEGY meet

8. Our Team
Where FUTURE STUDIES and STRATEGY meets
Research Training Consulting
Avalen
Group

9. Where FUTURE STUDIES and STRATEGY meet
Avalen Group
www.avalengroup.com
@avalengroup
avalen@avalengroup.com
+27 (0) 83 321 1234