<ul><li>Which trends to follow marketing public library services? </li></ul><ul><li>Based on the example of Lääne-Viru Cou...
<ul><li>Lääne-Viru County   Central Library  - </li></ul><ul><li>a public library,  the  main   goal is to   serve   all  ...
Lääne-Viru  County  Central Library Statistics in   2010 : <ul><li>Lääne-Viru  County  Central Library  is   using an inte...
<ul><li>Marketing  through media </li></ul><ul><li>local newspaper- articles, featurestories, advertisments </li></ul><ul>...
In the studio of local radio “Viru” on air chief specialist of Lääne-Viru County Central Library
<ul><li>Marketing through electronic information </li></ul><ul><li>library’s webpage  and city (local authority page) webp...
<ul><li>Lääne-Viru County Central Library’s Blog </li></ul>
<ul><li>Librarians book suggestion blog </li></ul>
Lääne-Viru County Central Library’s newsletter
<ul><li>Marketing through programming  </li></ul><ul><li>literature events </li></ul><ul><li>book presentations </li></ul>...
Rakvere Book Fair  2010
Second-hand Book Fair 2011
Estonian Library Week 2010- The Minister of Internal Affairs Marko Pomerants working as a librarian
<ul><li>Marketing through (book)exhibitions  </li></ul><ul><li>and showcases </li></ul><ul><li>In case of  a special  show...
Nordic Library week 2010- Northern poetry on the windows
Nordic Library week 2010- Islandic writer Kristen Steinsdǿttir
90th anniversary of Jaan Kross- conference, book and poster exhibition
Reading Year 2010  the showcase of citings
<ul><li>Marketing through self-publishing </li></ul><ul><li>pressreleases </li></ul><ul><li>brochures  </li></ul><ul><li>f...
The flayer of “The Basic Computer Course for adults”
<ul><li>Second-hand Book Fair 2011 poster </li></ul>
<ul><li>“ library on a mission”- taking library out from usual surrounding-  fairs, markets, information days, visits to s...
2010 Lääne-Viru County Information Fair about adult learning possibilities
2007 Lääne-Viru County Information Fair for senior citizens
2005 Lääne-Viru County Acitivity Fair for children and youngsters
2005 Lääne-Viru County Central Library “Rat Race” team
<ul><li>Some unusual ways of marketing library in the community: </li></ul><ul><li>participating on a movie shoot  </li></...
<ul><li>The poster of a movie “Õnnelikud inimesed”  </li></ul>
Thanks for listening! Questions?
Upcoming SlideShare
Loading in …5
×

Wheich Trends to Follow Marketing Public Library/Public Library Services (Based on the Example of Lääne-Vire County Central Library)

1,014 views

Published on

To (too?) Public: library Marketing and Public Relations in Public Libraries Today. Presentation by Leigi Kütt, Senior Librarian, Lääne-Vire County Central Library, Department of Library Services, Estonia

  • Be the first to comment

  • Be the first to like this

Wheich Trends to Follow Marketing Public Library/Public Library Services (Based on the Example of Lääne-Vire County Central Library)

  1. 2. <ul><li>Which trends to follow marketing public library services? </li></ul><ul><li>Based on the example of Lääne-Viru County Central Library </li></ul><ul><li>Leigi Kütt </li></ul>
  2. 3. <ul><li>Lääne-Viru County Central Library - </li></ul><ul><li>a public library, the main goal is to serve all residents of Rakvere and Lääne-Viru County. </li></ul><ul><li>Number of residents in Rakvere - 16  865 ( 02 . 05. 201 1) </li></ul><ul><li>Structure : </li></ul><ul><li>Lending Department- non-fiction, reading room, music room </li></ul><ul><li>Public Internet Access Point </li></ul><ul><li>Children’s and Youngster’s Department </li></ul><ul><li>A cquisitions and C ataloging D epartment </li></ul><ul><li>A dministration </li></ul><ul><li>Economics and Maintenance Department </li></ul>
  3. 4. Lääne-Viru County Central Library Statistics in 2010 : <ul><li>Lääne-Viru County Central Library is using an internet-based library system URRAM (since 2003) . </li></ul><ul><li>Classification System - UDK (Universal Decimal Classification) </li></ul><ul><li>Other activities: b ook and art exhibitions, regular fairy tale mornings for children, concerts and all kind of literature events. </li></ul><ul><li>The Literature club of Rakvere - for everybody who is interested in literature. </li></ul><ul><li>Number of loans - </li></ul><ul><li>per capita 15 ; per user 30 </li></ul><ul><li>Number of visits - </li></ul><ul><li>per capita 7,4 ; per user 15,4 </li></ul><ul><li>Annual additions 2010: </li></ul><ul><li>21 titles of newspapers </li></ul><ul><li>148 titles of periodicals </li></ul><ul><li>6114 books </li></ul><ul><li>306 audiovisual materials </li></ul>
  4. 5. <ul><li>Marketing through media </li></ul><ul><li>local newspaper- articles, featurestories, advertisments </li></ul><ul><li>radio </li></ul>
  5. 6. In the studio of local radio “Viru” on air chief specialist of Lääne-Viru County Central Library
  6. 7. <ul><li>Marketing through electronic information </li></ul><ul><li>library’s webpage and city (local authority page) webpage </li></ul><ul><li>blogging </li></ul><ul><li>culture and information portals http://www.kultuuri.net http://www.virumaainfo.ee </li></ul><ul><li>library’s newsletter </li></ul>
  7. 8. <ul><li>Lääne-Viru County Central Library’s Blog </li></ul>
  8. 9. <ul><li>Librarians book suggestion blog </li></ul>
  9. 10. Lääne-Viru County Central Library’s newsletter
  10. 11. <ul><li>Marketing through programming </li></ul><ul><li>literature events </li></ul><ul><li>book presentations </li></ul><ul><li>different events for interest groups </li></ul><ul><li>conferences, workshops </li></ul><ul><li>cooperation projects etc </li></ul>
  11. 12. Rakvere Book Fair 2010
  12. 13. Second-hand Book Fair 2011
  13. 14. Estonian Library Week 2010- The Minister of Internal Affairs Marko Pomerants working as a librarian
  14. 15. <ul><li>Marketing through (book)exhibitions </li></ul><ul><li>and showcases </li></ul><ul><li>In case of a special showcase or exhibit, </li></ul><ul><li>any relevant materials should be pulled from </li></ul><ul><li>the collection so people can learn more about it </li></ul>
  15. 16. Nordic Library week 2010- Northern poetry on the windows
  16. 17. Nordic Library week 2010- Islandic writer Kristen Steinsdǿttir
  17. 18. 90th anniversary of Jaan Kross- conference, book and poster exhibition
  18. 19. Reading Year 2010 the showcase of citings
  19. 20. <ul><li>Marketing through self-publishing </li></ul><ul><li>pressreleases </li></ul><ul><li>brochures </li></ul><ul><li>flyers </li></ul><ul><li>posters </li></ul><ul><li>annual report </li></ul>
  20. 21. The flayer of “The Basic Computer Course for adults”
  21. 22. <ul><li>Second-hand Book Fair 2011 poster </li></ul>
  22. 23. <ul><li>“ library on a mission”- taking library out from usual surrounding- fairs, markets, information days, visits to schools, kindergartens, elderly homes etc </li></ul><ul><li>“ library has a mission” – taking part in community events, promoting lifelong learning </li></ul>
  23. 24. 2010 Lääne-Viru County Information Fair about adult learning possibilities
  24. 25. 2007 Lääne-Viru County Information Fair for senior citizens
  25. 26. 2005 Lääne-Viru County Acitivity Fair for children and youngsters
  26. 27. 2005 Lääne-Viru County Central Library “Rat Race” team
  27. 28. <ul><li>Some unusual ways of marketing library in the community: </li></ul><ul><li>participating on a movie shoot </li></ul><ul><li>create a provocative marketing campaign https://picasaweb.google.com/LVKeskraamatukogu/ValiLaaneVirumaaKeskraamatukogu?feat=flashalbum#5579775565876715090 </li></ul>
  28. 29. <ul><li>The poster of a movie “Õnnelikud inimesed” </li></ul>
  29. 30. Thanks for listening! Questions?

×