My PhD research is focused on the spatial history of the State Historical museum (Moscow, Russia). With 5 million objects in its collection it is one of the largest museums in the world. Being located in the city centre, more precisely, on the Red Square, it could become the most popular in Moscow, however, it is far from it. What are the reasons? And can the digital media somehow help?

1. Spa$al
evolu$on
of
the
State
Historical
museum:
bringing
the
physical
and
the
digital
together
Anna
Mikhaylova,
University
of
Leicester
MCN
2015

3. Facility
Management
To
support
museum’s
mission
by:
• Keeping
opera8ons
running
smoothly
• Keeping
collec8ons
and
visitors
safe
• Accommoda8ng
future
needs
The
Care
and
Keeping
of
Cultural
Facili5es:
A
Best
Prac5ce
Guidebook
for
Museum
Facility
Management,
2014

8. State
Historical
Museum
(SHM)
Red
Square,
Moscow

9. SHM:
collec$ons

11. About
the
SHM

25. Quiz
on
Facebook
and
VKontakte

26. #empty
on
Instagram

29. Instagram
feed

31. #MuseumSelfie

34. Failure

35. Blog:
museum
architecture

36. Book
on
museum
architecture
and
interiors

37. What’s
next?

40. Takeaways
• Pay
aLen8on
to
the
ins8tu8onal
history:
it
can
inspire
and
provoke
new
ideas
• Consider
building/facility
as
a
valuable
resource
which
can
support
mission
statement

41.
Anna
Mikhaylova
anna.v.mikhaylova@gmail.com