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7 Tips to Improve Your Personal Brand

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7 Tips to Improve Your Personal Brand with a little trivia. If you think you know the answer feel free to reach out to me.

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7 Tips to Improve Your Personal Brand

  1. 1. Personal Branding Why It’s Critical To Your Success Scott Gombar | An Inbound Marketing Agency www.scottgombar.com | 203.806.0736 scott@scottgombar.com | @scottgombar
  2. 2. What is Personal Branding?  Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self- improvement, the personal-branding concept suggests instead that success comes from self-packaging.
  3. 3. Trivia: Who is the most recognized personal brand?
  4. 4. What’s In A Personal Brand? Think About It  Charles Schwab or E-Trade?  Frank Pepe or Pizza Hut?  Who is Steve Jobs? Who is Tim Cook?  Individual or Big Corporation?
  5. 5. 7 Steps The 7 Be’s  Be Unique  Be Yourself  Be Personable  Be Honest  Be the Expert  Be Aware  Be Consistent
  6. 6. Step One Be Unique  Don’t Imitate Others  Be Memorable  No Tall Tales  Write down 5 things that make you different. Tip: No Sugar Coating (but no swearing)
  7. 7. Step Two Be Yourself  It’s hard work being yourself so why try to be someone else  Once it’s discovered you’re not who you say you are all credibility is lost  Being an introvert is OK..it’s you.  What are some of your qualities? You Win Some You Lose Some!
  8. 8. Step Three Be Personable  Be Approachable  Avoid Folded Arms, Smart Phone Surfing, Nose in a Book  Learn People’s names  Use People’s names  Use a CRM Remember People’s Birthday, Children, Job Title..etc.
  9. 9. Step Four Be Honest  Honesty is the best policy!  You cannot be all things to all people  Your Parents were right!
  10. 10. Step Five Be the Expert  Tell Us What You Do  Why Would We Hire You?  Answer Questions & Help People  Do Some Pro Bono Work  Listen on Social Media  Volunteer for Projects at Work  Help a Charitable Organization
  11. 11. Step Six Be Aware  Always Listen  Google Your Name  Survey Your Clients  Ask for Feedback The quieter you become, the more you hear.
  12. 12. Step Seven Be Consistent  No One Likes Inconsistency  Don’t Try To be the Jack of All Trades  Don’t Change Titles As Often As You Change Your Clothes  Keep Promises
  13. 13. People Want to do Business with People They Know, Like & Trust
  14. 14. Questions and Answers
  15. 15. Trivia: Who is the most recognized personal brand?
  16. 16. Let’s Socialize  Facebook.com/scottgombarllc  Twitter.com/scottgombar  Pinterest.com/scottgombar  Youtube.com/scottgombar  Instagram.com/scottgombar  LinkedIn.com/in/scottgombar  www.scottgombar.com  scott@scottgombar.com

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