7 Tips to Improve Your Personal Brand with a little trivia. If you think you know the answer feel free to reach out to me.

1. Personal Branding
Why It’s Critical To Your Success
Scott Gombar | An Inbound Marketing Agency
www.scottgombar.com | 203.806.0736
scott@scottgombar.com | @scottgombar

2. What is Personal Branding?
 Personal branding is the practice of people marketing
themselves and their careers as brands. While previous
self-help management techniques were about self-
improvement, the personal-branding concept suggests
instead that success comes from self-packaging.

3. Trivia:
Who is the most recognized personal brand?

4. What’s In A Personal Brand?
Think About It
 Charles Schwab or E-Trade?
 Frank Pepe or Pizza Hut?
 Who is Steve Jobs? Who is Tim Cook?
 Individual or Big Corporation?

5. 7 Steps
The 7 Be’s
 Be Unique
 Be Yourself
 Be Personable
 Be Honest
 Be the Expert
 Be Aware
 Be Consistent

6. Step One
Be Unique
 Don’t Imitate Others
 Be Memorable
 No Tall Tales
 Write down 5 things that make you different.
Tip: No Sugar Coating (but no swearing)

7. Step Two
Be Yourself
 It’s hard work being yourself so why try to be
someone else
 Once it’s discovered you’re not who you say you are
all credibility is lost
 Being an introvert is OK..it’s you.
 What are some of your qualities?
You Win Some You Lose Some!

8. Step Three
Be Personable
 Be Approachable
 Avoid Folded Arms, Smart Phone Surfing,
Nose in a Book
 Learn People’s names
 Use People’s names
 Use a CRM
Remember People’s Birthday, Children, Job Title..etc.

9. Step Four
Be Honest
 Honesty is the best policy!
 You cannot be all things to all people
 Your Parents were right!

10. Step Five
Be the Expert
 Tell Us What You Do
 Why Would We Hire You?
 Answer Questions & Help People
 Do Some Pro Bono Work
 Listen on Social Media
 Volunteer for Projects at Work
 Help a Charitable Organization

11. Step Six
Be Aware
 Always Listen
 Google Your Name
 Survey Your Clients
 Ask for Feedback
The quieter you become, the more you hear.

12. Step Seven
Be Consistent
 No One Likes Inconsistency
 Don’t Try To be the Jack of All Trades
 Don’t Change Titles As Often As You Change Your
Clothes
 Keep Promises

13. People Want to do Business with
People They Know, Like & Trust

14. Questions and Answers

15. Trivia:
Who is the most recognized personal brand?

16. Let’s Socialize
 Facebook.com/scottgombarllc
 Twitter.com/scottgombar
 Pinterest.com/scottgombar
 Youtube.com/scottgombar
 Instagram.com/scottgombar
 LinkedIn.com/in/scottgombar
 www.scottgombar.com
 scott@scottgombar.com