Why It’s Critical To Your Success
Scott Gombar | An Inbound Marketing Agency
www.scottgombar.com | 203.806.0736
firstname.lastname@example.org | @scottgombar
What is Personal Branding?
Personal branding is the practice of people marketing
themselves and their careers as brands. While previous
self-help management techniques were about self-
improvement, the personal-branding concept suggests
instead that success comes from self-packaging.
Who is the most recognized personal brand?
What’s In A Personal Brand?
Think About It
Charles Schwab or E-Trade?
Frank Pepe or Pizza Hut?
Who is Steve Jobs? Who is Tim Cook?
Individual or Big Corporation?
The 7 Be’s
Be the Expert
Don’t Imitate Others
No Tall Tales
Write down 5 things that make you different.
Tip: No Sugar Coating (but no swearing)
It’s hard work being yourself so why try to be
Once it’s discovered you’re not who you say you are
all credibility is lost
Being an introvert is OK..it’s you.
What are some of your qualities?
You Win Some You Lose Some!
Avoid Folded Arms, Smart Phone Surfing,
Nose in a Book
Learn People’s names
Use People’s names
Use a CRM
Remember People’s Birthday, Children, Job Title..etc.
Honesty is the best policy!
You cannot be all things to all people
Your Parents were right!
Be the Expert
Tell Us What You Do
Why Would We Hire You?
Answer Questions & Help People
Do Some Pro Bono Work
Listen on Social Media
Volunteer for Projects at Work
Help a Charitable Organization
Google Your Name
Survey Your Clients
Ask for Feedback
The quieter you become, the more you hear.
No One Likes Inconsistency
Don’t Try To be the Jack of All Trades
Don’t Change Titles As Often As You Change Your
People Want to do Business with
People They Know, Like & Trust